resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview

Download and customize this and 500+ other business templates

Start here ⬇️

Voila! You can now download this Presentation

Download

Preview

Sinopsis

El cálculo del Índice de Promotores Netos (NPS) es una práctica clave para la satisfacción total del cliente y una métrica importante de lealtad del cliente. Mida la comprensión de su empresa sobre las necesidades de su base de clientes y determine su disposición para servir como defensores de su marca con nuestra presentación de cálculo y mejora de Puntuación de Promotor Neto (Parte 2).

stars icon
5 questions and answers
info icon

The main components of the Net Promoter Score (NPS) calculation are the Promoters, Passives, and Detractors. Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others. Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings. Detractors (score 0-6) are unhappy customers who can damage your brand through negative word-of-mouth. The NPS is calculated by subtracting the percentage of customers who are Detractors from the percentage of customers who are Promoters.

Companies can implement the Net Promoter Score (NPS) in their customer satisfaction operations by first understanding the concept of NPS. It's a customer loyalty metric that measures the willingness of customers to recommend a company's products or services to others. It's calculated based on responses to a single question: How likely is it that you would recommend our company/product/service to a friend or colleague? The scoring for this answer is most often based on a 0 to 10 scale.

Once the company understands the NPS concept, they can start by surveying their customers using the NPS question. The responses are then categorized into Detractors (0-6), Passives (7-8), and Promoters (9-10). The percentage of Detractors is then subtracted from the percentage of Promoters to determine the NPS.

The NPS provides valuable feedback that can be used to improve products, services, and overall customer experience. It's important to follow up with customers, especially Detractors, to understand their feedback and make necessary improvements.

The Net Promoter Score (NPS) aligns with digital transformation initiatives in customer service by providing a metric for customer satisfaction and loyalty. Digital transformation initiatives often aim to improve customer experience, and NPS can serve as a key indicator of success in this area. By measuring customer advocacy, companies can identify areas for improvement and track the impact of their digital transformation efforts on customer satisfaction.

View all 5 questions
stars icon Ask follow up

Download and customize this and 500+ other business templates

Start here ⬇️

Voila! You can now download this Presentation

Download

Aspectos destacados de la diapositiva

Utilice servicios como Survey Monkey o Google Forms para iniciar una encuesta de satisfacción del cliente. Clasifique las respuestas de la encuesta como "Detractores", "Pasivos" y "Promotores" y complete el total de respuestas para cada categoría.

resource image

Para calcular estos porcentajes, divida el número total de respuestas en cada grupo por el número total de respuestas a la encuesta. Luego, reste el porcentaje de Detractores del porcentaje de Promotores para obtener el NPS.

resource image

Siempre hay espacio para mejorar en lo que respecta a la satisfacción del cliente. Hay pasos que puede tomar para aumentar la simpatía de la empresa y mejorar la lealtad del cliente, que explicaremos con más detalle a continuación.

resource image
stars icon
5 questions and answers
info icon

A company like Uber could significantly benefit from implementing the Net Promoter Score (NPS). As a service-based company with a large customer base, understanding customer satisfaction levels is crucial. By implementing NPS, Uber can categorize their customers into Detractors, Passives, and Promoters. This will help them understand the percentage of their customers who are likely to recommend their services to others (Promoters), those who are indifferent (Passives), and those who are dissatisfied and could potentially harm the brand through negative word-of-mouth (Detractors). By focusing on improving the experiences of Detractors and Passives, Uber can potentially increase its overall customer satisfaction and loyalty, leading to increased business growth.

The Net Promoter Score (NPS) aligns with digital transformation initiatives in customer service by providing a metric that can be used to gauge customer satisfaction and loyalty, which are key indicators of the success of these initiatives. Digital transformation often involves the use of new technologies and processes to improve customer service. By measuring NPS, companies can get a sense of how well they are meeting customer needs and expectations, and identify areas where they may need to improve. This can help guide their digital transformation efforts and ensure they are focused on initiatives that will truly enhance the customer experience.

The Net Promoter Score (NPS) is a customer loyalty metric that differs from others in its simplicity and focus. It categorizes customers into Detractors, Passives, and Promoters based on their likelihood to recommend a company's products or services. The NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters. This provides a clear measure of a company's performance through its customers' eyes. Other customer loyalty metrics, such as Customer Satisfaction (CSAT) and Customer Effort Score (CES), focus on different aspects of the customer experience. CSAT measures customer satisfaction with a product or service, while CES gauges the effort a customer has to exert to get an issue resolved. Each metric has its own strengths and weaknesses, and they are often used together for a more comprehensive view of customer loyalty.

View all 5 questions
stars icon Ask follow up

Implementación

1. Involucre a todos

Se necesita un pueblo para hacer felices a los clientes insatisfechos, así que asegúrese de que todo su equipo comprenda el objetivo final y esté dispuesto a colaborar.

2. Haga que su marca sea promocionable

Es su trabajo facilitar al máximo que su base de clientes promueva su marca. Para tener éxito, inspire a sus clientes a compartir sus experiencias positivas en las redes sociales haciendo preguntas (en las encuestas de Instagram Stories, por ejemplo), iniciando concursos atractivos e interactuando con ellos de manera sincera y regular.

stars icon
5 questions and answers
info icon

Some examples of engaging contests to promote a brand could include photo contests where customers share images of themselves using the product or service, trivia contests related to the brand or its industry, and creative contests such as designing a new logo or slogan for the brand. Social media platforms like Instagram and Facebook can be used to host these contests. Remember, the key is to make the contest fun, engaging, and relevant to the brand.

The Net Promoter Score (NPS) measures customer loyalty by asking customers a single question: "On a scale of 0-10, how likely are you to recommend our company/product/service to a friend or colleague?" Customers are then grouped into Promoters (9-10), Passives (7-8), and Detractors (0-6). The NPS is calculated by subtracting the percentage of customers who are Detractors from the percentage of customers who are Promoters. The score can range from -100 (all customers are Detractors) to 100 (all customers are Promoters). It's a simple, yet powerful way to gauge customer's sentiment about a brand and their loyalty.

Customer interaction plays a crucial role in promoting a brand. It helps in creating a positive experience for the customers which they may share on social media, thereby promoting the brand. Regular and sincere interaction with customers can also inspire them to become advocates for your brand, further enhancing its reach and reputation.

View all 5 questions
stars icon Ask follow up
resource image

3. No ignore a los detractores

Sus promotores pueden ofrecer muchos comentarios valiosos, así que recompénselos con gratitud y dándoles voz (u otros beneficios), pero no ignore a sus detractores. Su mejor estrategia es averiguar qué salió mal y qué puede hacer para solucionarlo. Los detractores a menudo le darán comentarios valiosos e ideas para mejorar. Recuerde que la comunicación es reina cuando se trata de la lealtad del cliente, porque cuando sus clientes lo conocen como una marca responsable y receptiva, es probable que se queden y promuevan su marca a través de la herramienta de marketing más efectiva conocida por los hombres: el boca a boca.

stars icon
5 questions and answers
info icon

In the Net Promoter Score (NPS) framework, word of mouth plays a crucial role in promoting a brand. Promoters, who are satisfied customers, are likely to recommend the brand to others, effectively serving as brand advocates. This is considered the most effective marketing tool. Communication is key in this process, as a responsible and responsive brand can foster customer loyalty, leading to more promoters and positive word of mouth.

The Net Promoter Score (NPS) aids in understanding the needs of a customer base by categorizing customers into Promoters, Passives, and Detractors based on their feedback. Promoters are loyal enthusiasts who keep buying from a company and urge their friends to do the same. Passives are satisfied but unenthusiastic customers who can be easily swayed by the competition. Detractors are unhappy customers who can damage a brand through negative word-of-mouth. By analyzing the feedback from these groups, especially the Detractors, companies can identify areas of improvement to enhance customer satisfaction and loyalty.

Communication is considered king in customer loyalty because it builds trust and understanding between the brand and the customer. Effective communication ensures that customers are heard, their needs are addressed, and they are kept informed about the brand's offerings and changes. This fosters a sense of belonging and trust, making customers more likely to stay loyal to the brand. Moreover, when customers feel valued and understood, they are more likely to promote the brand through word of mouth, which is a highly effective marketing tool.

View all 5 questions
stars icon Ask follow up

Download and customize this and 500+ other business templates

Start here ⬇️

Voila! You can now download this Presentation

Download

Estudio de caso

El proveedor líder de soluciones de automatización de ciclo completo, Kryon, recientemente reveló su último Índice de Promotores Netos (NPS) de +68. La última puntuación de NPS de Kryon es bastante impresionante y supera la puntuación anterior de la empresa, que ya estaba por encima del promedio con +61.

stars icon Ask follow up

Kryon pudo lograr el rápido aumento en la satisfacción del cliente gracias a la ferviente inversión de la empresa en el soporte al cliente y su diálogo abierto y continuo con sus clientes para mejorar sus experiencias.

resource image
resource image

El Director de Éxito del Cliente en Kryon, Ohad Barnoy, explicó: "RPA se trata de mejora constante, y Kryon no solo incorpora eso en nuestros productos, sino que lo hacemos un valor central de nuestra empresa. El aumento de siete puntos en la satisfacción del cliente es un testimonio del arduo trabajo y compromiso de nuestros equipos de éxito del cliente y servicios profesionales." Añadió: "Nunca dejan de encontrar nuevas formas de mejorar la experiencia del cliente con la Suite de Automatización de Ciclo Completo de Kryon. Continuaremos esforzándonos por alcanzar niveles aún más altos de satisfacción en los próximos meses."

stars icon
7 questions and answers
info icon

Kryon's future plans to achieve higher levels of customer satisfaction include continuous improvement and innovation. They aim to build relentless improvement into their products and make it a core value of their company. Their customer success and professional services teams are committed to finding new ways to enhance the customer experience of Kryon's Full-Cycle Automation Suite. They plan to strive for even higher levels of satisfaction in the future.

Kryon measures customer gratification and loyalty through a continuous improvement approach. They incorporate this into their products and make it a core value of their company. The customer satisfaction is a testament to the hard work and commitment of their customer success and professional services teams. They constantly find new ways to improve the customer experience of Kryon's Full-Cycle Automation Suite and strive for even higher levels of satisfaction in the future.

Kryon achieves relentless improvement in their products by making it a core value of their company. They have a dedicated customer success and professional services teams that never stop finding new ways to improve the customer experience of Kryon's Full-Cycle Automation Suite. They strive for higher levels of satisfaction and are committed to hard work.

View all 7 questions
stars icon Ask follow up

Download and customize this and 500+ other business templates

Start here ⬇️

Voila! You can now download this Presentation

Download