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Robert Iger balanced the need for change with maintaining the integrity of the Walt Disney Company's brand by adhering to a simple mantra he learned from Roone Arledge at ABC Sports: Do what you need to do to make it better. This mantra guided Iger in his relentless pursuit of perfection, allowing him to make necessary changes while still preserving the core values and brand integrity of the company.
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Robert Iger joined ABC as a studio television supervisor in 1974 and soon transferred to ABC Sports, then led by Roone Arledge. Arledge had a simple mantra, but one that had a profound impact on Iger: Do what you need to do to make it better. This mantra became the basis of what Iger identifies as one of the key qualities of leadership—the relentless pursuit of perfection.
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Chairman and CEO of the Walt Disney Company, Robert Iger, tells his story and lays out the principles that successfully guided the legendary brand thr...
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