Question
Creating value for customers can take many forms across different industries. In retail, it could be providing high-quality products at competitive prices. In the service industry, it could be offering personalized and efficient service. In the tech industry, it could be developing innovative products that solve a problem or improve the customer's life. In the healthcare industry, it could be providing effective treatments and compassionate care.
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There are at least three principles the author repeats, in one form or another, throughout the book. One principle is being prepared for the sale. Another is about creating value for the customer. The last is about engaging the customer in a way so they'll feel fully convinced that the product or service is for them.
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