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Sinopsis

Para alcanzar metas, necesitas articularlas, seguir y medir el progreso y reevaluar regularmente. Todo esto se puede hacer con una estrategia de establecimiento de metas: Objetivos y Resultados Clave (OKRs), utilizada por Bill Gates, Larry Page, Mark Cuban, Bono y otros líderes destacados en los negocios y la filantropía. Nuestra presentación Objetivos y Resultados Clave (Parte 2) desglosa los detalles de los OKRs y se desarrollaron para ser tus guías leales en el establecimiento de metas ambiciosas y la ejecución meticulosa y efectiva.

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The OKRs (Objectives and Key Results) strategy is a powerful tool for setting and achieving ambitious goals. It involves setting clear, measurable objectives and then defining key results to track progress towards these objectives. This strategy encourages meticulous execution by providing a clear roadmap of what needs to be achieved and how success will be measured. It also promotes regular reassessment, allowing for adjustments and improvements to be made as necessary. This approach has been used successfully by many business and philanthropy leaders, including Bill Gates, Larry Page, and Mark Cuban.

The OKRs (Objectives and Key Results) strategy assists in tracking and measuring progress towards goals by providing a clear framework for defining objectives and key results. The objectives are the goals you want to achieve, and the key results are the measurable ways you plan to achieve those goals. By setting clear objectives and key results, you can track your progress and measure how effectively you are moving towards your goals. This strategy also encourages regular reassessment, allowing for adjustments and improvements as needed.

The steps involved in implementing the OKRs strategy in a business setting are as follows:

1. Define clear and measurable objectives: These are the goals that you want to achieve.

2. Set key results: These are measurable ways to track the progress towards the objectives.

3. Regularly track and measure progress: This helps to ensure that you are on track to achieve your objectives.

4. Reassess regularly: This allows you to adjust your objectives and key results as needed.

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Destacados de la diapositiva

Explique la diferencia entre OKRs aspiracionales y operacionales. Un OKR comprometido puede ser "entregar mejoras a una infraestructura en una fecha determinada" y los OKRs aspiracionales pueden ser metas con resultados empresariales inimaginables.

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Utilice esta diapositiva para repasar los OKRs específicos para diferentes departamentos o incluso equipos e individuos dentro de su organización. Recuerde que antes de establecer OKRs en los departamentos, primero debe definir sus OKRs para toda la organización.

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Defining organization-wide OKRs before setting departmental ones is crucial because it ensures alignment and coherence across the entire organization. It sets the overall direction and priorities for the company, which then guides the setting of departmental OKRs. This way, every department's objectives and key results contribute towards achieving the organization's overall goals. It also prevents departments from working in silos or pursuing conflicting objectives.

OKRs (Objectives and Key Results) can be set for different departments or teams within an organization by first defining the organization-wide OKRs. These overarching goals provide a clear vision of what the organization as a whole aims to achieve. Once these are established, departmental or team OKRs can be set. These should align with the organization-wide OKRs and contribute towards achieving them. Each department or team should have its own specific OKRs that reflect their unique roles and responsibilities within the organization. Remember, the key is to ensure alignment and contribution towards the overall organizational goals.

Aspirational OKRs, also known as "moonshots", are designed to push the boundaries and aim for extraordinary outcomes. Here are a few examples:

1. Google's famous OKR: "Organize the world's information and make it universally accessible and useful."

2. LinkedIn's OKR: "Create economic opportunity for every member of the global workforce."

3. Tesla's OKR: "Accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible."

These OKRs are not tied to specific metrics or deadlines, but they set a visionary goal for the entire organization to strive towards.

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Resumen

Los OKRs se pueden utilizar en cualquier aspecto de tu vida: desde la gestión empresarial hasta los viajes de fitness, pero ¿qué hacen exactamente? John Doerr, un capitalista de riesgo y autor de Mide lo que Importa, explica el propósito de los OKR en tres simples puntos:

  • Los OKRs ayudan a desglosar misiones grandes y audaces en metas y hitos accionables;
  • Los Objetivos son el "qué" (las metas);.
  • Los Resultados Clave son el "cómo". Son los puntos de referencia con los que seguirás el progreso hacia la finalización de tus Objetivos.
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Consejo de experto

Larry Page

El CEO de Alphabet y cofundador de Google, Larry Page, escribió en Mide lo que Importa: de Doerr: "Por mucho que odie los procesos, las buenas ideas con una gran ejecución son la forma de hacer magia. Y ahí es donde entran los OKRs, los OKRs nos han ayudado a crecer 10 veces, muchas veces. Han ayudado a hacer que nuestra locamente audaz misión de 'organizar la información del mundo' sea quizás incluso alcanzable. Me han mantenido a mí y al resto de la empresa en tiempo y en el camino correcto cuando más importaba."[/test]

Bill Gates

Gates utilizó los OKRs para dirigir simultáneamente Microsoft y fundar la Fundación Bill y Melinda Gates. El gurú de los negocios admite que el método OKR le ayudó a tomar decisiones difíciles. "Hubo dos casos en los que rechacé una subvención al final porque los objetivos no estaban lo suficientemente claros. El sistema OKR me hizo sentir seguro de que estaba tomando la decisión correcta", escribe en el mismo libro de Doerr. También menciona que los OKRs pueden ayudar a distinguir entre misiones y objetivos. "Una misión es direccional. Un objetivo tiene un conjunto de pasos concretos en los que estás intencionalmente comprometido y realmente intentas avanzar", escribe Gates.

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The OKRs (Objectives and Key Results) framework aligns with digital transformation initiatives by providing a clear and measurable way to track progress towards specific goals. This framework allows organizations to set ambitious objectives and then measure their success in achieving these objectives through quantifiable key results. In the context of digital transformation, this could involve objectives related to the implementation of new technologies, the digitization of business processes, or the development of digital skills within the workforce. The key results would then provide a measurable way to track progress towards these objectives, ensuring that the digital transformation initiative is on track and delivering the desired results.

Yes, there are several case studies that demonstrate the effectiveness of the OKRs framework. For instance, Alphabet CEO and Google co-founder, Larry Page, has credited OKRs for leading Google to 10x growth many times over and for keeping the company on track. Similarly, Bill Gates used OKRs to run Microsoft and start the Bill and Melinda Gates Foundation. He has acknowledged that the OKR method helped him make difficult decisions and distinguish between missions and goals.

Businesses can implement the OKRs (Objectives and Key Results) framework in their operations by first defining clear and measurable objectives. These objectives should align with the company's mission and strategic goals. Each objective is then paired with 3-5 key results, which are specific, time-bound, and measurable actions that help achieve the objective. The progress towards these key results is tracked regularly, often on a quarterly basis, to ensure the company is moving in the right direction. It's also important to foster a culture of transparency and accountability, where everyone in the organization understands the OKRs and their role in achieving them.

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Estudio de caso

"OMG: Cuando TED adoptó los OKRs"

Las empresas que ya tienen un sentido establecido de su misión, a veces, no responden bien a las nuevas ideas de gestión. Esto es exactamente lo que Rose Kuo, Gerente Senior de Proyectos Técnicos en TED Conferences, tuvo que enfrentar cuando introdujo los OKRs al equipo de TED.

  • Objetivo – en ese momento, los OKRs eran percibidos por la familia TED como corporativos y fue un desafío alinearlos con el ethos de pensamiento libre de TED. Para hacerlos innegablemente inspiradores, los OKRs necesitaban ser "TEDificados", cuenta Kuo a la organización What Matters, fundada por John Doerr. El jefe de TED, Chris Anderson, recomendó los OMGs – Objetivos y Metas Medibles, que Kuo definió como: "Voy a [indicar objetivo], medido por [especificar meta medible]". Luego, Kuo llevó el desafío al siguiente nivel y lo resolvió poniendo a trabajar una clásica novela francesa, El Principito de Antoine de Saint-Exupéry, como una forma de introducir los OKRs al equipo
  • Resultado clave – utilizando el libro de Saint-Exupéry, Kuo explicó que la idea detrás de los OMGs no era establecer métricas y adherirse a ellas de manera esclava, y que quedarse corto en un objetivo estaba bien siempre y cuando la meta fuera ambiciosa. "No se trata de alcanzar números sino de soñar en grande", Kuo le dijo al equipo.
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The concept of OKRs (Objectives and Key Results) aligns with the idea of dreaming big and setting ambitious goals by encouraging individuals and organizations to set high-reaching objectives. The key results are the measurable steps needed to achieve these objectives. The idea is not to set easily achievable goals, but rather to aim high, even if the objective seems challenging or even unattainable. The purpose is to inspire and drive progress, even if the objective is not fully met. This aligns with the concept of dreaming big, as it encourages thinking beyond the current situation and striving for significant improvement or change.

The idea behind OMGs (Objectives and Measurable Goals) as defined by Kuo is not about strictly adhering to set metrics or hitting numbers. Instead, it's about setting ambitious goals and striving to achieve them. Falling short of an objective is acceptable as long as the goal was ambitious. The emphasis is on dreaming big rather than just focusing on hitting specific numbers.

Kuo used 'The Little Prince', a classic French novella, as a creative and engaging way to introduce OKRs (Objectives and Key Results) to the TED team. He used the book to explain that the idea behind OKRs was not just about setting metrics and strictly adhering to them. He emphasized that it was okay to fall short of an objective as long as the goal was ambitious. Kuo's approach was to inspire the team to dream big, rather than just focusing on hitting numbers.

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Como resultado, el jefe de TED, Anderson, utilizó OMGs para forjar "la próxima versión de TED". Uno de los mejores ejemplos de implementación de OKRs es el objetivo de alto nivel de TED de identificar y ayudar a escalar soluciones climáticas. Este objetivo condujo a la asociación con el líder de la Convención Marco de las Naciones Unidas sobre el Cambio Climático. En otras palabras, lo que comenzó como una forma de cambiar los OKRs de TED, condujo a un esfuerzo para salvar el planeta. El Pequeño Príncipe estaría orgulloso, dice Kuo.

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OKRs (Objectives and Key Results) can have a significant impact on global issues like climate change. They can help organizations set clear, measurable goals related to these issues and track progress towards them. For instance, TED used OKRs to identify and scale climate solutions, leading to a partnership with the United Nations Framework Convention on Climate Change. This shows how OKRs can lead to tangible actions and partnerships that address global issues.

TED's OKRs (Objectives and Key Results) played a crucial role in forming a partnership with the United Nations Framework Convention on Climate Change. TED's top-level objective of identifying and helping to scale climate solutions led to this partnership. The OKRs served as a roadmap, guiding TED towards this significant collaboration aimed at saving the planet.

Yes, a great example of successful implementation of OKRs (Objectives and Key Results) is by TED. TED's top-level objective was to identify and help scale climate solutions. This objective led to a partnership with the leader of the United Nations Framework Convention on Climate Change. This started as a way to change TED's OKRs and eventually led to an effort to save the planet.

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