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Synopsis

Pour atteindre des objectifs, vous devez les articuler, suivre et mesurer les progrès et réévaluer régulièrement. Tout cela peut être fait avec une seule stratégie de fixation d'objectifs - Objectifs et Résultats Clés (OKR), utilisée par Bill Gates, Larry Page, Mark Cuban, Bono et d'autres leaders d'affaires et de philanthropie éminents. Notre présentation Objectifs & Résultats Clés (Partie 2) décompose les tenants et aboutissants des OKR et a été développée pour être vos guides fidèles dans la fixation d'objectifs ambitieux et l'exécution méticuleuse et efficace.

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The OKRs (Objectives and Key Results) strategy is a powerful tool for setting and achieving ambitious goals. It involves setting clear, measurable objectives and then defining key results to track progress towards these objectives. This strategy encourages meticulous execution by providing a clear roadmap of what needs to be achieved and how success will be measured. It also promotes regular reassessment, allowing for adjustments and improvements to be made as necessary. This approach has been used successfully by many business and philanthropy leaders, including Bill Gates, Larry Page, and Mark Cuban.

The OKRs (Objectives and Key Results) strategy assists in tracking and measuring progress towards goals by providing a clear framework for defining objectives and key results. The objectives are the goals you want to achieve, and the key results are the measurable ways you plan to achieve those goals. By setting clear objectives and key results, you can track your progress and measure how effectively you are moving towards your goals. This strategy also encourages regular reassessment, allowing for adjustments and improvements as needed.

The steps involved in implementing the OKRs strategy in a business setting are as follows:

1. Define clear and measurable objectives: These are the goals that you want to achieve.

2. Set key results: These are measurable ways to track the progress towards the objectives.

3. Regularly track and measure progress: This helps to ensure that you are on track to achieve your objectives.

4. Reassess regularly: This allows you to adjust your objectives and key results as needed.

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Points forts de la diapositive

Expliquez la différence entre les OKR aspirationnels et opérationnels. Un OKR engagé peut être "apporter des améliorations à une infrastructure à une date définie" et les OKR aspirationnels peuvent être des objectifs avec des résultats commerciaux inimaginables.

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Utilisez cette diapositive pour passer en revue les OKR spécifiques pour différents départements ou même des équipes et des individus au sein de votre organisation. N'oubliez pas qu'avant de définir les OKR à travers les départements, vous devez d'abord définir vos OKR à l'échelle de l'organisation.

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Defining organization-wide OKRs before setting departmental ones is crucial because it ensures alignment and coherence across the entire organization. It sets the overall direction and priorities for the company, which then guides the setting of departmental OKRs. This way, every department's objectives and key results contribute towards achieving the organization's overall goals. It also prevents departments from working in silos or pursuing conflicting objectives.

OKRs (Objectives and Key Results) can be set for different departments or teams within an organization by first defining the organization-wide OKRs. These overarching goals provide a clear vision of what the organization as a whole aims to achieve. Once these are established, departmental or team OKRs can be set. These should align with the organization-wide OKRs and contribute towards achieving them. Each department or team should have its own specific OKRs that reflect their unique roles and responsibilities within the organization. Remember, the key is to ensure alignment and contribution towards the overall organizational goals.

Aspirational OKRs, also known as "moonshots", are designed to push the boundaries and aim for extraordinary outcomes. Here are a few examples:

1. Google's famous OKR: "Organize the world's information and make it universally accessible and useful."

2. LinkedIn's OKR: "Create economic opportunity for every member of the global workforce."

3. Tesla's OKR: "Accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible."

These OKRs are not tied to specific metrics or deadlines, but they set a visionary goal for the entire organization to strive towards.

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Aperçu

Les OKR peuvent être utilisés dans tous les aspects de votre vie : de la gestion d'entreprise aux parcours de fitness, mais que font-ils exactement ? John Doerr - un capital-risqueur et l'auteur de Mesurez Ce Qui Compte, explique le but des OKR en trois points simples :

  • Les OKR aident à décomposer les grandes missions audacieuses en objectifs réalisables et en jalons;
  • Les objectifs sont le "quoi" (les buts);.
  • Les résultats clés sont le "comment". Ce sont les critères par lesquels vous suivrez les progrès vers la réalisation de vos objectifs.
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Conseils d'experts

Larry Page

Le PDG d'Alphabet et co-fondateur de Google, Larry Page, a écrit dans Measure What Matters: "Aussi détestable que je trouve le processus, les bonnes idées avec une excellente exécution sont la façon de créer de la magie. Et c'est là que les OKR entrent en jeu, les OKR nous ont aidés à atteindre une croissance de 10x, à maintes reprises. Ils ont aidé à rendre notre mission follement audacieuse d' 'organiser l'information du monde' peut-être même réalisable. Ils m'ont gardé, moi et le reste de l'entreprise, à l'heure et sur la bonne voie quand cela comptait le plus."[/test]

Bill Gates

Gates a utilisé les OKR pour diriger simultanément Microsoft et créer la Fondation Bill et Melinda Gates. Le gourou des affaires admet que la méthode OKR l'a aidé à prendre des décisions difficiles."Il y a eu deux cas où j'ai refusé une subvention à la fin parce que les objectifs n'étaient pas assez clairs. Le système OKR m'a rendu confiant que je prenais la bonne décision," écrit-il dans le même livre de Doerr. Il mentionne également que les OKR peuvent aider à distinguer entre les missions et les objectifs. "Une mission est directionnelle. Un objectif a un ensemble d'étapes concrètes dans lesquelles vous êtes intentionnellement engagé et que vous essayez réellement d'atteindre loin," écrit Gates.

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The OKRs (Objectives and Key Results) framework aligns with digital transformation initiatives by providing a clear and measurable way to track progress towards specific goals. This framework allows organizations to set ambitious objectives and then measure their success in achieving these objectives through quantifiable key results. In the context of digital transformation, this could involve objectives related to the implementation of new technologies, the digitization of business processes, or the development of digital skills within the workforce. The key results would then provide a measurable way to track progress towards these objectives, ensuring that the digital transformation initiative is on track and delivering the desired results.

Yes, there are several case studies that demonstrate the effectiveness of the OKRs framework. For instance, Alphabet CEO and Google co-founder, Larry Page, has credited OKRs for leading Google to 10x growth many times over and for keeping the company on track. Similarly, Bill Gates used OKRs to run Microsoft and start the Bill and Melinda Gates Foundation. He has acknowledged that the OKR method helped him make difficult decisions and distinguish between missions and goals.

Businesses can implement the OKRs (Objectives and Key Results) framework in their operations by first defining clear and measurable objectives. These objectives should align with the company's mission and strategic goals. Each objective is then paired with 3-5 key results, which are specific, time-bound, and measurable actions that help achieve the objective. The progress towards these key results is tracked regularly, often on a quarterly basis, to ensure the company is moving in the right direction. It's also important to foster a culture of transparency and accountability, where everyone in the organization understands the OKRs and their role in achieving them.

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Étude de cas

"OMG : Quand TED a adopté les OKR"

Les entreprises qui ont déjà un sens établi de leur mission, parfois, ne répondent pas bien aux nouvelles idées de gestion. C'est exactement ce à quoi Rose Kuo, Senior Technical Project Manager chez TED Conferences, a dû faire face lorsqu'elle a introduit les OKR à l'équipe TED.

  • Objectif – à l'époque, les OKR étaient perçus par la famille TED comme corporatifs et il était difficile de les aligner avec l'éthos de libre pensée de TED. Pour les rendre indéniablement inspirants, les OKR devaient être "TEDifiés," dit Kuo à l'organisation What Matters, fondée par John Doerr. Le chef de TED, Chris Anderson, a recommandé les OMG – Objectifs et Buts Mesurables, que Kuo a définis comme : "Je vais [indiquer l'objectif], tel que mesuré par [spécifier le but mesurable]." Ensuite, Kuo a relevé le défi à un niveau supérieur et l'a résolu en mettant au travail un classique de la nouvelle française, Le Petit Prince d'Antoine de Saint-Exupéry, comme moyen d'introduire les OKR à l'équipe
  • Résultat clé – en utilisant le livre de Saint-Exupéry, Kuo a expliqué que l'idée derrière les OMG n'était pas de fixer des mesures et de s'y conformer aveuglément, et que ne pas atteindre un objectif était acceptable tant que l'objectif était ambitieux. "Il ne s'agit pas d'atteindre des chiffres mais de rêver grand", a déclaré Kuo à l'équipe.
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The concept of OKRs (Objectives and Key Results) aligns with the idea of dreaming big and setting ambitious goals by encouraging individuals and organizations to set high-reaching objectives. The key results are the measurable steps needed to achieve these objectives. The idea is not to set easily achievable goals, but rather to aim high, even if the objective seems challenging or even unattainable. The purpose is to inspire and drive progress, even if the objective is not fully met. This aligns with the concept of dreaming big, as it encourages thinking beyond the current situation and striving for significant improvement or change.

The idea behind OMGs (Objectives and Measurable Goals) as defined by Kuo is not about strictly adhering to set metrics or hitting numbers. Instead, it's about setting ambitious goals and striving to achieve them. Falling short of an objective is acceptable as long as the goal was ambitious. The emphasis is on dreaming big rather than just focusing on hitting specific numbers.

Kuo used 'The Little Prince', a classic French novella, as a creative and engaging way to introduce OKRs (Objectives and Key Results) to the TED team. He used the book to explain that the idea behind OKRs was not just about setting metrics and strictly adhering to them. He emphasized that it was okay to fall short of an objective as long as the goal was ambitious. Kuo's approach was to inspire the team to dream big, rather than just focusing on hitting numbers.

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En conséquence, le chef de TED, Anderson, a utilisé les OMG pour forger "la prochaine version de TED". L'un des plus grands exemples de mise en œuvre des OKR est l'objectif de haut niveau de TED d'identifier et d'aider à développer des solutions climatiques. Cet objectif a conduit au partenariat avec le leader de la Convention-cadre des Nations Unies sur les changements climatiques. En d'autres termes, ce qui a commencé comme un moyen de changer les OKR de TED, a conduit à un effort pour sauver la planète. Le Petit Prince serait fier, dit Kuo.

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OKRs (Objectives and Key Results) can have a significant impact on global issues like climate change. They can help organizations set clear, measurable goals related to these issues and track progress towards them. For instance, TED used OKRs to identify and scale climate solutions, leading to a partnership with the United Nations Framework Convention on Climate Change. This shows how OKRs can lead to tangible actions and partnerships that address global issues.

TED's OKRs (Objectives and Key Results) played a crucial role in forming a partnership with the United Nations Framework Convention on Climate Change. TED's top-level objective of identifying and helping to scale climate solutions led to this partnership. The OKRs served as a roadmap, guiding TED towards this significant collaboration aimed at saving the planet.

Yes, a great example of successful implementation of OKRs (Objectives and Key Results) is by TED. TED's top-level objective was to identify and help scale climate solutions. This objective led to a partnership with the leader of the United Nations Framework Convention on Climate Change. This started as a way to change TED's OKRs and eventually led to an effort to save the planet.

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