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Qual è il modo migliore per presentare un'idea di business? In questo articolo, spiegheremo cos'è un Tela del Modello di Business, come utilizzarlo, come personalizzare il nostro modello per crearne uno tuo e, se leggi fino alla fine, scoprirai come LinkedIn utilizza un Modello di Business Canvas per creare e valutare nuove idee di business. Il nostro modello personalizzabile include alcuni dei migliori strumenti del Modello di Business Canvas disponibili oggi, come formati di tela multipli, analisi RFM, Struttura dei costi e flussi di entrate, Attività chiave e risorse, Canali e altri venticinque strumenti.

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A real example of a business model canvas could be that of a company like Airbnb.

Customer Segment: People looking for temporary accommodation, owners who want to rent their space.

Value Proposition: Offering a platform where owners can rent their space to travelers.

Channels: Website and mobile application.

Customer Relationship: 24/7 support, user-friendly platform.

Revenue Streams: Service fees for each booking.

Key Resources: Online platform, user community.

Key Activities: Platform management, marketing, customer service.

Key Partnerships: Apartment owners, travel agencies.

Cost Structure: Development and maintenance of the platform, marketing, personnel.

This is a simplified example, but it gives an idea of how a business model canvas can be used to describe a company's business model.

An example of a Business Model Canvas (BMC) in French could be the following:

1. Value Proposition: What problem are you solving for your customers? What products or services do you offer?

2. Customer Segments: Who are your target customers?

3. Channels: How do you reach your customers?

4. Customer Relationships: How do you interact with your customers?

5. Revenue Streams: How do you make money?

6. Key Resources: What are the resources necessary to execute your business model?

7. Key Activities: What are the essential activities to execute your business model?

8. Key Partnerships: Who do you work with to execute your business model?

9. Cost Structure: What are the costs associated with running your business model?

Each company will have a unique BMC depending on its specifics.

To design a C2C business model for a carpet brand like Beheshti, you need to consider several key factors. Firstly, identify your target customers and understand their needs and preferences. This will help you to tailor your products and services to meet their expectations. Secondly, establish a platform where customers can interact with each other. This could be a website or an app where customers can buy and sell carpets. Ensure that the platform is user-friendly and secure. Thirdly, set up a system for payment and delivery. This could involve partnering with a reliable courier service and integrating a secure payment gateway into your platform. Lastly, invest in marketing and customer service. This will help to attract customers to your platform and keep them satisfied. Remember, the success of a C2C business model largely depends on trust. So, make sure to build a trustworthy brand.

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Modello di business canvas

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Un modello di business canvas è un linguaggio condiviso utilizzato per descrivere, visualizzare e modificare un modello di business. In The Business Model Generation, Alexander Osterwalder afferma che [EDQ]senza un linguaggio condiviso, è difficile sfidare sistematicamente le ipotesi sul proprio modello di business e innovare con successo.[EDQ] La tela descrive come un'azienda Crea, Consegna e Cattura valore. Questa presentazione ha cinque versioni del modello di business canvas per adattarsi alle tue esigenze. Un modello di business canvas standard comprende nove blocchi di costruzione: partner chiave, attività chiave, risorse chiave, proposte di valore, relazioni con i clienti, canali, segmenti di clienti, strutture di costo e flussi di entrate.(Diapositiva 4

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The Business Model Canvas is a strategic tool that can be used to challenge assumptions about your business model and drive innovation. It consists of nine building blocks: key partners, key activities, key resources, value propositions, customer relationships, channels, customer segments, cost structures, and revenue streams. To challenge assumptions, you can systematically review each block and ask critical questions. For example, are your value propositions truly meeting the needs of your customer segments? Are your key activities aligned with your value propositions? By questioning each component, you can identify areas for innovation and improvement.

A business model canvas assists in creating, delivering, and capturing value by providing a structured framework that breaks down the key elements of a business model. It comprises nine building blocks: key partners, key activities, key resources, value propositions, customer relationships, channels, customer segments, cost structures, and revenue streams. This structure allows businesses to visualize and systematically challenge their assumptions, leading to successful innovation. It helps in identifying and prioritizing the most important elements to make a business successful.

A standard business model canvas comprises nine building blocks: key partners, key activities, key resources, value propositions, customer relationships, channels, customer segments, cost structures, and revenue streams.

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Un'alternativa di visualizzazione utilizza post-it per organizzare il canvas. L'utente può anche copiare facilmente e incollare le note per aggiungerne di più. Ognuna può essere compilata, scartata o sostituita per un modo gestibile di sperimentare nuove idee. (Diapositiva 3)

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Il modello di business canvas snello è più utile per le startup che hanno bisogno di generare e valutare rapidamente diversi piani, poiché include sezioni di problema e soluzione per aiutare a confrontare idee alternative. (Diapositiva 7)

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The Business Model Canvas aligns with digital transformation initiatives in a startup by providing a structured framework to identify and assess the key elements of the business model. This includes the value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. In the context of digital transformation, the canvas can help startups to identify areas where digital technologies can be leveraged to create new value propositions, reach new customer segments, or streamline operations. For example, a startup might identify opportunities to use digital technologies to deliver their product or service through online channels, or to automate key activities to reduce costs.

The Business Model Canvas can enhance a startup's business strategy by providing a structured framework that allows startups to define and discuss their business idea in a systematic and flexible way. It helps in identifying the key elements of a business such as value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. This can lead to better strategic decisions and adjustments, making the business more efficient and competitive.

Startups might face several challenges when using the Business Model Canvas. Firstly, they might struggle with understanding how to fill out each section of the canvas, especially if they are not familiar with business terminology. Secondly, they might find it difficult to prioritize and decide which elements are most important for their business. Lastly, they might face challenges in validating the assumptions they make while filling out the canvas. These challenges can be overcome by educating themselves about the Business Model Canvas, seeking advice from mentors or experienced entrepreneurs, and continuously testing and validating their assumptions.

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Analisi RFM

Le aziende devono sapere a chi intendono rivolgersi prima di poter sviluppare un rapporto con i loro clienti. Ecco dove entra in gioco l'analisi RFM. RFM sta per Recency, Frequency e Monetary, un framework unico per visualizzare le informazioni demografiche. I clienti vengono valutati in base alla recentità del loro impegno segnato sull'asse X, con la frequenza dei loro acquisti o impegno sull'asse Y. 1 rappresenta una bassa frequenza o recentità, mentre 5 rappresenta una alta frequenza o recentità. (Diapositiva 10)

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Common challenges in applying RFM (Recency, Frequency, Monetary) analysis include data collection and quality, determining the right thresholds for segmentation, and integrating RFM results with other marketing strategies. Overcoming these challenges involves ensuring accurate and comprehensive data collection, using statistical methods to determine segmentation thresholds, and aligning RFM results with overall business goals and strategies.

The main components of the RFM (Recency, Frequency, Monetary) analysis framework are:

1. Recency: This measures how recently a customer has made a purchase or engaged with the company. A lower score indicates less recent engagement, while a higher score indicates more recent engagement.

2. Frequency: This measures how often a customer makes a purchase or engages with the company. A lower score indicates less frequent engagement, while a higher score indicates more frequent engagement.

3. Monetary: This measures how much a customer spends during their transactions. It helps in identifying the highest revenue-generating customers.

A company can implement RFM (Recency, Frequency, Monetary) analysis in their customer relationship management by first understanding the RFM framework. This involves scoring customers based on the recency of their engagement (X-axis), and the frequency of their purchases or engagement (Y-axis). A score of 1 represents low frequency or recency, while a score of 5 represents high frequency or recency. Once the scoring system is understood, the company can then categorize their customers based on these scores and tailor their marketing and sales strategies accordingly. This allows the company to prioritize their efforts towards customers who are more likely to engage and make purchases, thereby improving their customer relationship management.

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Tracciando i clienti su questo grafico, è possibile vedere il loro valore monetario e la loro importanza per la vostra organizzazione. È un modo quantitativo per identificare le demografie in termini di quanto denaro possono generare, rispetto alle demografie qualitative come età o genere.Un altro modo efficace per quantificare le relazioni con i clienti è con un punteggio di soddisfazione del cliente. Questo punteggio permette alle aziende di vedere quali metodi o canali sono più richiesti. Ad esempio, secondo questi punteggi di soddisfazione di esempio, sarebbe saggio allocare meno risorse all'assistenza via email e telefonica e più all'assistenza via chat. (Diapositiva 17)

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The Business Model Canvas plays a crucial role in capturing and delivering value for a company. It is a strategic management tool that allows businesses to visualize, design, and innovate their business model. It helps in identifying the key areas where the company can create, deliver, and capture value. This includes understanding the customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. By understanding these elements, a company can effectively strategize and prioritize its operations to maximize value creation and delivery.

The Business Model Canvas helps in understanding the monetary value of different demographics by allowing businesses to plot their customers on a chart. This provides a quantitative way to identify demographics in terms of how much money they can generate. It's not just about qualitative demographics like age or gender, but also about the potential revenue each demographic can bring to the business. Additionally, it can be used to quantify customer relationships with a customer satisfaction score, letting companies see which methods or channels are most in demand.

One effective way to allocate resources based on customer satisfaction scores is by identifying the methods or channels that are most in demand. For instance, if the customer satisfaction scores indicate that customers prefer chat support over email and phone support, it would be wise to allocate more resources to chat support. This approach ensures that resources are utilized in a way that maximizes customer satisfaction. Additionally, it's important to regularly review and update resource allocation based on changes in customer satisfaction scores.

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Struttura dei costi

Un'altra parte chiave di un modello di business canvas è scomporre la struttura dei costi della tua azienda. Questo diagramma ad albero della struttura dei costi visualizza le spese, i COGS e i profitti lordi e netti in relazione alle vendite. Poiché alcune organizzazioni possono avere più spese generali da visualizzare rispetto ad altre, gli utenti possono aggiungere o eliminare quanti più grafici a torta necessari. (Diapositiva 28)

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A Business Model Canvas can be customized to showcase a business idea effectively by focusing on the key elements that are most relevant to the business. This includes the value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Each of these elements should be clearly defined and prioritized based on their importance to the business. The canvas should be flexible enough to accommodate changes as the business evolves. It's also important to visualize the cost structure of the business, as this can help identify areas for improvement and potential profitability.

Modifications to a Business Model Canvas to better suit market needs can include adjusting the value proposition to align with changing customer needs, updating customer segments as the market evolves, and revising channels and customer relationships based on new market trends. It's also important to regularly review and update key activities, key resources, and key partnerships to ensure they are still relevant and beneficial. Lastly, the cost structure and revenue streams should be adjusted to reflect current market conditions.

The Business Model Canvas is a strategic tool that can help a company in capturing and delivering value by providing a visual representation of the business's key activities, resources, and relationships. It allows the company to identify and prioritize the most important elements of their business model, such as customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. By mapping out these elements, the company can better understand how they create, deliver, and capture value, and can identify areas for improvement or innovation. This can lead to more effective decision-making and a more successful business.

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Il diagramma del flusso di entrate qui divide le entrate tra diverse fonti. Ogni fonte o categoria è assegnata una percentuale, con sottocategorie sotto ciascuna di esse. Ad esempio, un'azienda come Apple potrebbe separare i flussi di entrate in diversi tipi di beni fisici e diversi tipi di servizi, mentre un'azienda come Spotify potrebbe utilizzare le entrate pubblicitarie come un flusso e le sottoscrizioni come un altro. (Diapositiva 11)

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Attività chiave

Le attività chiave sono un altro importante elemento costitutivo del business canvas.Le attività chiave possono essere suddivise in attività continue che vengono ripetute su base ricorrente o attività uniche che devono essere realizzate solo poche volte all'anno. (Diapositiva 20-21)

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Le risorse chiave sono ciò che rende possibili le attività chiave. Sono suddivise in risorse fisiche, intellettuali, umane e finanziarie. Le risorse fisiche includono tutto, dalle fabbriche alle attrezzature, mentre quelle intellettuali includono tipicamente i brevetti. Le risorse umane includono tutti i tipi di dipendenti, e quelle finanziarie includono il capitale privato, eventuali sovvenzioni o contributi. Elenca l'importo dedicato a ciascuna risorsa e il ROI previsto per ciascuna. Gli utenti possono lasciare vuoto qualsiasi di questi campi se non sono sicuri del valore. Ad esempio, poiché i governi prevedono di investire di più nello sviluppo di veicoli a energia nuova nel prossimo decennio, un'azienda di veicoli potrebbe evidenziare le sovvenzioni governative come una risorsa finanziaria chiave. (Diapositiva 23)

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Canali

L'ultimo elemento del modello di business canvas che evidenzieremo sono i canali. I canali coprono come e dove le aziende offrono il loro valore ai clienti. I canali di distribuzione sono i luoghi in cui i prodotti o i servizi possono essere venduti. Ogni tipo di distribuzione può essere confrontato qui.(Diapositiva 14)

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I canali di marketing sono il modo in cui le aziende diffondono la parola e consegnano il loro messaggio o proposta di valore. Qui viene fornita una chiara visualizzazione del cruscotto. Per uno sguardo più dettagliato su come creare un piano di marketing per attivare i tuoi canali di marketing, consulta il nostro modello di presentazione [related bracelet=[EDQ]marketplan[EDQ]] e guarda il video di accompagnamento per saperne di più. (Diapositiva 15)

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Infine, i canali di supporto sono importanti per mantenere le relazioni post-vendita. Un forte canale di supporto fornisce un vantaggio competitivo. Aziende come Slack o IBM sono note per il loro costante supporto ai clienti, che è ciò che mantiene i clienti. (Diapositiva 16)

Studio di caso: LinkedIn

LinkedIn attualmente ha oltre 650 milioni di utenti provenienti da oltre 200 paesi. I partner chiave di LinkedIn includono centri dati per supportare la piattaforma online, datori di lavoro, università e sviluppatori di corsi educativi. Le attività chiave di LinkedIn includono la manutenzione della sua piattaforma online, la ritenzione della sua base di utenti e la costruzione di partnership. La sua risorsa chiave è, ovviamente, la piattaforma online stessa.

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LinkedIn ha più segmenti di clienti: la sua comunità di utenti, i datori di lavoro alla ricerca di dipendenti e gli inserzionisti.Ognuno di questi segmenti ha la sua propria proposta di valore, che può essere visualizzata sulla tela. Per gli utenti, la proposta sarebbe un modo per mostrare le loro competenze ai recruiter in modo semplice. Per i datori di lavoro, si tratta di un database globale e accessibile di candidati. Per gli inserzionisti, si tratta di un pubblico coinvolto e strumenti di misurazione.

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Il principale canale di distribuzione di LinkedIn è il suo sito web e l'app mobile. Ma i suoi canali vanno oltre, con canali di supporto come Sales Navigator e Sales Solutions che cercano di mantenere le relazioni con i clienti. Mantenere queste relazioni con la base di utenti attraverso i canali di supporto è un modo chiave con cui LinkedIn fa crescere la sua comunità online e ottiene un vantaggio competitivo. Le sue fonti di reddito includono annunci di lavoro a pagamento per click, abbonamenti premium e soluzioni di marketing. Ognuno di questi componenti può essere elencato nel modello di business canvas e sostituito o rimosso man mano che vengono valutati per il successo. Guarda il nostro video qui sopra per vedere come tutto questo appare su un modello di business canvas.

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Conclusione

Vuoi un Modello di Business Canvas facile da usare? Scarica la presentazione Tela del Modello di Business per altre diapositive come Strategia dei partner chiave, Valutazione dei partner chiave, Grafico di segmentazione dei clienti, Strategia di creazione del valore, Modello di business canvas snello, e molti altri. E, se vuoi altre visualizzazioni di canvas di business, puoi dare un'occhiata alle nostre altre [related bracelet=[EDQ]canvas[EDQ]] per di più.

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The Business Model Canvas (BMC) is a strategic management tool to quickly and easily define and communicate a business idea or concept. It is a one page document which works through the fundamental elements of a business or product, structuring an idea in a coherent way.

Here are a few examples of BMC:

1. Uber: Key partners include drivers and car companies. Key activities include platform development and maintenance. Value propositions include convenience and cost-effectiveness. Customer segments include people without cars and people who prefer not to drive.

2. Airbnb: Key partners include property owners. Key activities include platform development and customer service. Value propositions include unique accommodation experiences and cost savings. Customer segments include travelers seeking non-traditional accommodations.

3. Amazon: Key partners include suppliers and third-party sellers. Key activities include logistics and website management. Value propositions include wide product range and fast delivery. Customer segments include online shoppers and businesses.

Remember, these are simplified examples and real-life business models can be much more complex.

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