A company that could significantly benefit from the use of Strategy Maps is Amazon. Amazon is a large, complex organization with multiple business units including e-commerce, cloud computing, digital streaming, and artificial intelligence. A Strategy Map could help Amazon align these diverse units towards common strategic goals. For instance, the map could visually represent how the success of the cloud computing unit (AWS) supports the e-commerce unit by providing robust infrastructure. This would help all employees understand the strategic focus and their role in achieving the company's vision.
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