Businesses can implement the Marketing Mix concept in their marketing strategies by focusing on the four Ps: Product, Price, Place, and Promotion.
1. Product: Understand what your customers want and need, and develop products that meet those needs.
2. Price: Determine the right price for your product based on factors like cost, competition, and customer willingness to pay.
3. Place: Decide where and how to sell your product to reach your target customers. This could be in physical stores, online, or both.
4. Promotion: Develop a promotional strategy that effectively communicates the benefits of your product to your target customers. This could include advertising, public relations, and sales promotions.
“Do I understand my customers? Do I address their full experience? Do I have the right talent?” The...
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