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To appeal to each of the senses while selling cookware, you can use the following strategies:
Sight: Display your cookware in an attractive manner. Use good lighting and arrange them in a way that highlights their features. You can also use visually appealing packaging.
Touch: Allow customers to touch and feel the cookware. The weight, texture, and quality of the material can be a deciding factor for many customers.
Smell: If possible, demonstrate cooking using your cookware. The smell of delicious food can make customers associate your cookware with good food.
Taste: Again, cooking demonstrations can be helpful. Let customers taste the food cooked using your cookware.
Hearing: The sound of food sizzling in the pan can be appealing. You can also talk about the benefits of your cookware, share customer testimonials, or play soothing music in the background.
Remember, the goal is to create a multi-sensory experience that makes your cookware more appealing to customers.
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Why We Buy is filled with decades of research into customer behaviors. By watching customers as they move through stores, Underhill has been able to c...
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Much of this section relates to the other two by teaching retailers how customers see the overall store environment. This section talks about the 'sensual shopper' and teaches retailers how to appeal to as many senses as possible for more sales. Examples like the smell of fresh baked bread sells more bread, provide retailers with an opportunity to find 'sensual' shortcomings and fix them. Waiting in line can ruin an otherwise great shopping experience and this section teaches retailers how to use distractions to make it easier. These, and other practical approaches, teach retailers how to effectively "market" to all five senses.
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