How does MailChimp present a holistic view of their organization to stakeholders?

Other companies can learn several things from MailChimp's approach to annual reports. Firstly, MailChimp uses creativity and compelling storytelling in their reports, making them more engaging and memorable. This helps to extend their brand identity and values. Secondly, they provide an immersive recap of the company's major milestones and achievements, which gives a comprehensive view of their performance over the year. This transparency can build trust with stakeholders. Lastly, they package this information in a neat, concise document, making it easy for stakeholders to understand and digest.

MailChimp's Year in Review report is compelling and creative due to its immersive and engaging presentation. It effectively recaps the company's major milestones and achievements, making it an extension of the brand. The report's design and layout are visually appealing, which draws in the viewer and enhances their understanding of the content. Furthermore, the report is concise and neatly organized, making it easy for stakeholders to digest the information.