Strategic alignment helps in avoiding business failure by ensuring that all areas of a company's operations are working towards the same goals. This includes aligning the IT department strategy with the business strategy, as suggested by the Venkatraman model. It also involves using tools like the Hoshin Kanri model and the Pyramid of Clarity to communicate strategic goals and build shorter-term goals that support longer-term aspirations. By ensuring everyone in the company understands and is working towards these goals, strategic alignment can drive constant progress and prevent failure.
Lack of strategic alignment is one of the key reasons why businesses fail to meet their objectives....
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