The Blue Ocean Strategy differs from other business strategies in that it simultaneously pursues differentiation and low cost. Instead of competing in existing markets, it focuses on creating new markets, making competition irrelevant. This strategy aims to create high profit potential markets with less competition, thus reducing costs associated with fierce competition and market saturation. It's a unique blend of cost leadership and differentiation strategy, offering a unique value proposition to customers.
How can you effectively capture new markets and acquire demand against ever-so-fierce competition? B...
Download template