How does the PEST Analysis framework compare to other business analysis frameworks in assessing a company's competitiveness?

PEST Analysis is a comprehensive framework that assesses a company's external macro-environmental factors - Political, Economic, Social, and Technological. It differs from other business analysis frameworks like SWOT or Porter's Five Forces, which also consider internal factors and industry competition respectively. PEST Analysis helps in understanding the broader landscape and trends that might affect a company's competitiveness, but it doesn't provide a detailed view of the company's internal strengths and weaknesses or its competitive position within the industry.

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The largest growth in consumer spending power in the near future will be occurring in developing countries, such as Africa, where the population is not very familiar with Apple goods. Many ethical concerns about Apple's manufacturing in China were raised in the last few years, which could limit the company's products' appeal among sustainability-oriented consumers (such as Millenials and Gen Z).

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PEST Analysis

Dive into competitiveness data and take into account the dynamics of your venture’s financial, technological and market performance with our PEST Anal...

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