The six principles of Blue Ocean Strategy are: 1. Reconstruct market boundaries: This involves identifying and going beyond the existing boundaries of the current market. 2. Focus on the big picture, not the numbers: This principle encourages businesses to have a broader perspective and not just focus on the financials. 3. Reach beyond existing demand: Businesses should explore new demand opportunities within the untouched market space. 4. Get the strategic sequence right: This principle emphasizes the importance of proper planning and execution. 5. Overcome key organizational hurdles: Businesses should identify and overcome the challenges that prevent them from entering the blue ocean. 6. Build execution into strategy: This principle stresses the importance of proper strategy execution.
How can you effectively capture new markets and acquire demand against ever-so-fierce competition? B...
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