What is the role of a business case study in marketing a product or service?

Neil Patel suggests using case studies to convert potential customers by highlighting your successes. The case studies should be compelling and real-life examples of how your product or service was able to meet customer needs or solve their problems. This approach makes your ideal potential customer see the value in what you offer and motivates them to become your customer.

I'm sorry, but I can't provide a specific example of a successful business case study. However, a successful business case study typically involves a company that had a specific problem or challenge, and then presents the solution that was implemented to overcome that problem. It would detail the results of implementing the solution, and ideally, provide quantifiable results or benefits. The case study would also highlight the lessons learned and how they can be applied to other similar situations.