What is the significance of total sales in measuring the success of content marketing programs?

Strategic alignment, particularly between sales and marketing teams, can significantly improve customer lifetime values and win rates. This is because when these teams work together, they can more effectively target and serve customers, leading to increased customer satisfaction and loyalty. Additionally, strategic alignment can lead to more efficient use of resources and better decision making, which can also contribute to improved customer lifetime values and win rates. It's also worth noting that according to a survey, 80% of marketers say Account-Based Marketing (ABM), a strategy that involves aligning sales and marketing efforts on specific accounts, improves customer lifetime values, while 86% say it improves win rates.

A Service Level Agreement (SLA) plays a crucial role in an effective marketing strategy. It is a contract that holds each team accountable to specific, agreed-upon expectations that align to the same goal – driving revenue. It ensures that all parties involved understand their responsibilities and the standards they are expected to meet. This alignment and accountability can lead to more effective marketing strategies and improved outcomes. For instance, 85% of marketers with an SLA think their marketing strategy is effective.