Alibaba can implement several strategies to combat the issue of counterfeit products. First, they can enhance their verification process for sellers to ensure only legitimate businesses are allowed to sell on their platform. Second, they can invest in advanced technology to detect and remove counterfeit listings. Third, they can strengthen their cooperation with brands and authorities to take legal action against counterfeiters. Lastly, they can educate consumers about the dangers of counterfeit products and how to identify them.
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