In a direct sales environment, especially when demonstrating a product at a prospect's home, several factors can drive more sales:
1. Personalized Experience: Tailor your product demonstration to the specific needs and interests of the prospect. Show them how your product can solve their problems or enhance their lifestyle.
2. Building Trust: Be honest and transparent about the product's features and pricing. This builds trust and makes the prospect more likely to buy.
3. Product Knowledge: Know your product inside out. The more you know about your product, the better you can answer any questions or objections the prospect may have.
4. Follow-up: After the demonstration, follow up with the prospect. This can be a simple thank you note or a call to answer any further questions they may have.
Remember, the key is to focus on the prospect's needs and how your product can meet those needs.
This question was asked on the following book summary:
Why We Buy is filled with decades of research into customer behaviors. By watching customers as they move through stores, Underhill has been able to c...
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Filled with research results like "21% of browsers will buy a computer on Saturday at 5 o'clock", Why We Buy explains the psychology of shopping and how to use it to get more sales. The book is laid out in three sections. The first section is about the mechanics of shopping and what customers expect in a store layout. The second section focuses on demographics. The shopping behaviors of men, women, children, and seniors are all different, and this section explains why. Retailers can use this information to make buying easy for each group. The third section is about the dynamics of shopping, from product placement to standing in line.