A personal shopper is a professional who assists individuals in purchasing products according to their personal needs, preferences, and style. They often work in department stores or boutiques, providing advice and suggestions to customers. They may also shop on behalf of the customer, especially for busy individuals or those who need help in making fashion decisions.
On the other hand, direct sales refer to a business model where products are sold directly to consumers, bypassing any middlemen such as retailers or wholesalers. This can be done through various methods such as online sales, door-to-door sales, or home parties. The salesperson in direct sales often works independently, selling products from a specific company.
While both roles involve selling products to customers, the key difference lies in the approach and relationship with the customer. A personal shopper focuses on providing a personalized shopping experience, while a direct salesperson focuses on selling specific products directly to the consumer.
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Why We Buy is filled with decades of research into customer behaviors. By watching customers as they move through stores, Underhill has been able to c...
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Filled with research results like "21% of browsers will buy a computer on Saturday at 5 o'clock", Why We Buy explains the psychology of shopping and how to use it to get more sales. The book is laid out in three sections. The first section is about the mechanics of shopping and what customers expect in a store layout. The second section focuses on demographics. The shopping behaviors of men, women, children, and seniors are all different, and this section explains why. Retailers can use this information to make buying easy for each group. The third section is about the dynamics of shopping, from product placement to standing in line.
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