Transformación Digital (Parte 2)

A unique and adaptable digital transformation strategy can unlock new revenue streams for your business by enabling you to keep up with the latest technological trends and customer expectations. It allows you to optimize your operations, improve customer experience, and create new business models. For instance, by digitizing your products or services, you can reach a wider audience and offer personalized experiences, which can lead to increased sales. Moreover, digital transformation can help you identify inefficiencies in your current processes and rectify them, reducing costs and increasing profitability.

The top digital transformation tools to keep a business relevant in a digitized world include transformation readiness tools, transformation mapping tools, tools to assess operational needs, implementation tools, and post-assessment tools. These tools help businesses develop a unique and adaptable digital transformation strategy, enabling them to stay relevant and unlock new revenue streams in an increasingly digitized world.

The shift towards digital transformation in the automaking industry aligns with broader digital transformation initiatives by focusing on the integration of digital technology into all areas of a business, fundamentally changing how businesses operate and deliver value to customers. In the context of the automaking industry, this shift is evident in the introduction of subscription services, new software, and fully connected cars. These changes are transforming cars from mere modes of transportation to advanced computers on wheels, reflecting a broader trend of digitalization and connectivity in various industries.

Digital transformation in the automaking industry has several practical applications. One of the most prominent is the development of connected cars, which are essentially computers on wheels. These vehicles are equipped with software that allows for a range of digital features and subscription services, such as remote start, dash cam features, and heated seats. Automakers are also using digital transformation to shift their business models. For example, General Motors plans to add 50 new digital features and subscription services to its cars by 2026, with the aim of building a Netflix-sized subscription service business by 2030. This shows that digital transformation is not only changing the way cars are built and function, but also how they are sold and used.

Tesla's driver-assist subscription offers features like lane keeping and auto-parking. These features are part of Tesla's strategy to boost revenue through post-purchase subscription models and software features that can be patched in remotely. It's also worth noting that Tesla pioneered the trend of shipping cars with battery packs that had their range limited by software, with owners having to pay a fee to unlock the full capacity.

According to GM's prediction, car customers are willing to spend $135 a month on subscriptions. This is in addition to monthly finance payments.

Car companies can provide true value with their subscriptions by focusing on features that customers are willing to pay extra for. According to a survey, only 25% of prospective car buyers are willing to pay extra to unlock a vehicle feature. The most in-demand upgrades were additional horsepower and safety features like lane assist. Therefore, car companies should focus on enhancing these features in their subscription models. Additionally, they should also consider including features that customers believe should be part of the original price tag, to increase the perceived value of their subscriptions.

According to a survey of prospective car buyers, the most in-demand upgrades in vehicle features were additional horsepower and safety features like lane assist. Only 25% of the respondents were willing to pay extra to unlock these features.

Electric and connected vehicles are expected to play a significant role in the future of the automotive industry. They are likely to become the new norm, replacing traditional gasoline-powered vehicles. This shift is driven by the need for sustainable and environmentally friendly transportation options. Connected vehicles, on the other hand, will enhance the driving experience by providing real-time information, entertainment, and safety features. They will also pave the way for autonomous vehicles, which are expected to become more commonplace by 2030. The demand for in-car entertainment like movies, TV, and online shopping is also expected to grow as these technologies advance.

The Digital Transformation presentation can help businesses adapt to changing conditions by providing a framework to develop a unique strategy. This strategy can help businesses stay relevant in an increasingly digitized world. It can guide businesses in assessing the realities of their operations and balancing strategic growth with preserving value. It can also help businesses anticipate future trends, such as the rise of electric, connected, and autonomous vehicles, and the growing demand for in-car entertainment.

While specific case studies may not be readily available in the public domain due to proprietary reasons, there is evidence to suggest that implementing in-car infotainment services like Apple's CarPlay OS can enhance the user experience and potentially increase customer loyalty. For instance, Apple's CarPlay OS allows users to seamlessly integrate their iPhone or iPad with their car's dashboard, providing a familiar and intuitive interface. This can lead to increased customer satisfaction and potentially drive sales. However, it's important to note that automakers may prefer to control the entertainment hub themselves to maximize additional revenue streams and define their customer relationships long-term.

The main components of Apple's next-gen CarPlay OS that could redefine customer relationships in the automotive industry are likely to include advanced connectivity, enhanced user interface, and integration with other Apple services. Advanced connectivity would allow seamless integration with the user's iPhone or iPad, turning it into a car dashboard. The enhanced user interface would provide a more intuitive and user-friendly experience. Integration with other Apple services like Siri, Apple Maps, and Apple Music would provide a comprehensive in-car infotainment experience. However, specific details about the next-gen CarPlay OS are not disclosed yet.

Setting goals plays a crucial role in establishing priorities for digital transformation. It helps in defining the direction and scope of the transformation process. By setting clear and measurable goals, businesses can prioritize their resources and efforts towards achieving these goals. This also allows for tracking progress and making necessary adjustments to the strategy. Goals act as a roadmap, guiding the digital transformation journey, ensuring that all efforts are aligned with the overall business objectives.

A company can customize the features of transformation readiness for their unique needs by identifying the individual features of the transformation that are relevant to their business. These features can be different for each company and can be easily customized. The company can then evaluate their level of preparation and resources for each of these features. This allows the company to set goals and establish priorities early on. If the company needs to chart more components, they can simply duplicate the slide.

The inner cycle and outer circle in the digital transformation roadmap represent different aspects of the transformation process. The features in the inner cycle are the tools or methods that enable the goals or propositions in the outer circle. As features fail or succeed, they can be removed or added to this map. Essentially, the inner cycle is the means to achieve the goals outlined in the outer circle.

The success or failure of features can significantly influence the digital transformation process. Successful features can validate the direction of the transformation, encouraging further investment and development in similar areas. They can also provide valuable insights into what works well for the business and its customers. On the other hand, feature failures can indicate a need for course correction. They can highlight areas of the transformation that are not working as intended, prompting re-evaluation and adjustment. Both successes and failures are essential for refining the transformation strategy and ensuring it aligns with business goals and customer needs.