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Synopsis

Rehaussez la valeur de votre marque et dirigez des initiatives qui profitent à votre culture, à l'environnement et à la communauté que vous servez. Utilisez notre présentation Rapport sur la Durabilité pour illustrer l'équilibre atteint entre la performance financière et le fait de redonner.

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Points forts de la diapositive

Utilisez cette diapositive pour évaluer les problèmes et définir les objectifs. Déterminez ce que la durabilité signifie pour votre équipe, votre entreprise, votre industrie et votre client. Identifiez ensuite les problèmes essentiels que chacun de ces groupes considère comme une priorité.

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Cette diapositive sera utile pour partager la stratégie de durabilité. Une stratégie de durabilité solide peut aider votre entreprise à développer une identité de marque attrayante et à présenter des opportunités d'impact positif sur l'environnement.

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A strong sustainability strategy can present several opportunities for positive impact on the environment. It can lead to the reduction of waste and pollution through efficient use of resources. It can also promote the use of renewable energy sources, thus reducing the reliance on fossil fuels and decreasing greenhouse gas emissions. Additionally, it can encourage the conservation of biodiversity and natural resources. Furthermore, a sustainability strategy can foster innovation in developing environmentally friendly products or services.

A Sustainability Report presentation can demonstrate the balance achieved between financial performance and giving back by showcasing the company's initiatives that have both economic and social impact. It can highlight the financial gains from sustainable practices and how these gains are reinvested into the community or environmental initiatives. The report can also present the company's sustainability strategy and its positive impact on the brand identity and the environment.

The essential problems in terms of sustainability can vary greatly depending on the specific context of the team, company, industry, and customer. However, some common issues might include reducing carbon footprint, waste management, energy efficiency, sustainable sourcing, and social responsibility. For a team, it might be about implementing sustainable practices in daily operations. For a company, it could be about aligning business strategies with sustainability goals. For an industry, it might be about setting standards for sustainable practices. For customers, it could be about choosing products or services that align with their personal sustainability values.

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Aperçu

Le reporting sur la durabilité est devenu une tendance de plus en plus importante dans le monde des affaires, car il profite à la fois aux parties prenantes internes et externes. Il démontre l'importance de la performance et des indicateurs autres que financiers et aide votre entreprise à fonctionner de manière plus efficace et à respecter des normes plus élevées. En conséquence, il a le pouvoir d'influencer la perception et les attentes du public envers l'entreprise, dans l'espoir d'améliorer la fidélité et la réputation de la marque.

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Sustainability reporting goes beyond financial metrics and includes environmental, social, and governance (ESG) metrics. These can include energy consumption, greenhouse gas emissions, water usage, waste management, employee safety, diversity and inclusion, and corporate governance practices. Additionally, companies may report on their community engagement and philanthropic efforts. These metrics help stakeholders understand a company's broader impact on society and the environment.

Sustainability reporting helps a company operate more efficiently and uphold higher standards by providing a comprehensive view of the company's impact on various aspects such as the environment, society, and economy. It allows companies to identify areas where they can improve their operations and reduce their environmental footprint. It also encourages transparency and accountability, which can lead to improved trust and reputation among stakeholders. Furthermore, it can help companies comply with regulations and meet the expectations of investors, customers, and the public.

Sustainability reporting can improve a company's brand loyalty and reputation in several ways. Firstly, it demonstrates a company's commitment to not just financial performance, but also to social and environmental responsibilities. This can enhance the company's image and reputation among its stakeholders, including customers, employees, and investors. Secondly, it can help a company operate more efficiently by identifying areas for improvement in its operations, which can lead to cost savings and improved performance. Lastly, it can help a company differentiate itself from its competitors, which can lead to increased brand loyalty.

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De plus, la durabilité est un facteur déterminant dans les décisions d'achat des consommateurs.Les consommateurs prennent de plus en plus en compte la durabilité lorsqu'ils effectuent des achats, selon une recherche de CGS, un fournisseur mondial d'applications commerciales, de formation en entreprise et de services d'externalisation. L'étude de CGS de 2018 a révélé que 68% des utilisateurs d'Internet aux États-Unis considéraient la durabilité du produit comme un facteur important dans la prise d'une décision d'achat.

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Businesses can implement sustainability in their operations in several ways. Firstly, they can adopt green practices such as recycling and reducing waste. Secondly, they can invest in renewable energy sources for their operations. Thirdly, they can implement sustainable sourcing practices, ensuring their materials are ethically sourced. Fourthly, they can engage in corporate social responsibility initiatives, contributing positively to their community. Lastly, they can regularly review and improve their sustainability practices, ensuring they remain effective and up-to-date.

A Sustainability Report presentation can help a company demonstrate its balance between financial performance and giving back by providing a platform to showcase its initiatives and achievements in sustainability. It allows the company to highlight its commitment to the environment, the community it serves, and its own culture. The report can detail the company's sustainable practices, their impact, and how these practices align with the company's financial goals. This can enhance the company's brand value as consumers are increasingly considering sustainability in their purchase decisions.

According to CGS's 2018 study, product sustainability significantly impacts the purchasing decisions of US internet users. The study found that 68% of US internet users considered product sustainability an important factor in making a purchase.

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Application

Les étapes suivantes vous aideront à créer un solide rapport sur la durabilité, selon le Mouvement des Officiers Verts. Les experts utilisent une institution éducative comme exemple, mais les étapes peuvent être appliquées à tout type d'entreprise ou d'organisation à but non lucratif.

  1. Définissez vos objectifs – avant de commencer le travail difficile, réfléchissez à ce que vous voulez accomplir, disent les experts du Mouvement des Officiers Verts. À ce stade, effectuez une évaluation simple en créant un inventaire de tous les changements de durabilité que votre entreprise a subis et en cartographiant les initiatives de durabilité existantes.
  2. Identifiez les problèmes et choisissez les indicateurs – dans votre rapport, vous devriez vous concentrer sur les problèmes de durabilité les plus importants dans votre entreprise. Si vous n'êtes pas sûr de ce qu'ils sont, parlez-en au personnel et aux dirigeants pour connaître leurs pensées sur le sujet.
  3. Collectez les données – après avoir choisi vos indicateurs, collectez des données à leur sujet.Selon les indicateurs que vous utilisez, vous devrez peut-être obtenir des informations auprès des gestionnaires d'installations et d'énergie, des chefs de département, du site Web de l'entreprise, des gestionnaires de durabilité, des départements d'achat ou de finance (et peut-être même des clients).
  4. Analysez les données - ne vous contentez pas de lister les projets de durabilité passionnants que l'entreprise réalise. Incluez des chiffres, tels que la consommation d'électricité et de gaz, la production de déchets, la consommation d'eau et les émissions de CO2e
  5. Énoncez les observations clés - tirez des conclusions et faites des recommandations pour permettre aux parties prenantes d'agir sur les points principaux de votre rapport. Demandez-vous : Où l'organisation se porte-t-elle bien ? Quels sont les domaines critiques à améliorer ? Quels faits intéressants ou surprenants avez-vous appris ? Comment recommandez-vous que l'organisation avance ?
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Key indicators to focus on when reporting on sustainability issues include the following:

1. Energy usage: This includes electricity and gas usage. It's important to track how much energy your company is consuming and how it's being used.

2. Waste production: This includes both solid and liquid waste. Companies should aim to reduce their waste production and increase their waste recycling.

3. Water usage: This is especially important for companies in areas where water is scarce.

4. Carbon footprint: This is a measure of the total amount of greenhouse gases produced directly and indirectly by a company.

5. Social impact: This includes the company's impact on its employees and the local community.

6. Economic impact: This includes the company's financial performance and its impact on the local economy.

These indicators provide a comprehensive view of a company's sustainability performance.

Data collection and analysis are crucial to a sustainability report as they provide the necessary evidence to support the claims made in the report. The data collected can include information on energy usage, waste production, and other sustainability indicators. This data is then analyzed to identify trends, measure progress against goals, and highlight areas for improvement. The analysis can also help to identify the most important sustainability issues for the company. This information can then be used to inform future sustainability initiatives and strategies.

The Green Officers Movement experts play a crucial role in setting sustainability goals. They provide guidance and advice during the initial stages of goal setting. They recommend conducting a simple assessment by creating an inventory of all sustainability changes the company has undergone and mapping existing sustainability initiatives. This helps in identifying the most important sustainability problems at the company and choosing the right indicators for the sustainability report. They also suggest consulting with staff and executives to gather their thoughts on the subject.

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Étude de cas

Tesla

L'entreprise de véhicules électriques et d'énergie propre peut être justement appelée un modèle de leadership durable. Tesla publie régulièrement des rapports de durabilité dont vous pouvez apprendre et vous inspirer. Les quatre principales catégories incluses dans les rapports sont l'impact environnemental, l'impact du produit, la chaîne d'approvisionnement et les personnes et la culture. Remarquez comment les dirigeants de l'entreprise soulignent que contrairement à d'autres entreprises qui se concentrent sur les objectifs futurs en matière d'efforts de durabilité, Tesla communique la totalité de l'impact environnemental de leurs produits aujourd'hui.

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Sustainability plays a crucial role in Tesla's leadership model. The company is a model for sustainable leadership, regularly publishing sustainability reports that cover four main categories: Environmental Impact, Product Impact, Supply Chain, and People and Culture. Unlike other businesses that focus on future goals for sustainability efforts, Tesla communicates the totality of the environmental impact of their products today. This demonstrates their commitment to balancing financial performance with giving back to the community and the environment.

Other companies can learn from Tesla's sustainability reports by studying the four main categories included in the reports: Environmental Impact, Product Impact, Supply Chain, and People and Culture. They can understand how Tesla emphasizes the current environmental impact of their products, rather than just focusing on future sustainability goals. This approach can inspire other companies to consider the immediate impact of their operations and products. Additionally, companies can learn how to effectively communicate their sustainability efforts and achievements to stakeholders.

Tesla communicates the environmental impact of their products through their sustainability reports. These reports cover four main categories: Environmental Impact, Product Impact, Supply Chain, and People and Culture. Unlike other businesses that focus on future goals for sustainability efforts, Tesla emphasizes the totality of the environmental impact of their products today.

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Tesla fait un excellent travail en fournissant des données quantitatives, des graphiques, des diagrammes et des photos haute résolution de ses établissements pour ajouter de la crédibilité au rapport. Pour résumer les données et les rendre plus accessibles, en conclusion, l'entreprise déclare ce qui suit:

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"À la fin de 2019, Tesla (y compris SolarCity avant son acquisition par Tesla en 2016) avait installé près de 3,7 gigawatts de systèmes solaires et généré cumulativement plus de 16,6 térawattheures (TWh) d'électricité sans émissions. À titre de référence, c'est plusieurs fois plus d'énergie générée par nos installations que l'énergie totale que Tesla a utilisée pour faire fonctionner toutes nos usines depuis que nous avons commencé à produire le modèle S en 2012. Notre objectif est que, à terme, tous nos besoins énergétiques de fabrication soient satisfaits par des sources renouvelables dans la mesure du possible. De plus, nous espérons voir plus de clients de véhicules Tesla installer des panneaux solaires ou un toit solaire avec une Powerwall. Nous nous efforçons de rester toujours un contributeur net à la production d'énergie renouvelable."}"

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