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Sinopse

O modelo de negócio pode fazer ou quebrar sua empresa. Mas planos de negócios extensos muitas vezes aumentam o risco de falha. Documente a essência central de suas estratégias e desenvolva novas ideias com nosso Coleção de Canvas de Negócios. Obtenha os resultados que deseja com alguns dos canvas mais comumente usados, como modelo de negócio, negócio enxuto, esboço de estratégia, proposta de valor e gestão de produto.

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Questions and answers
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There are numerous resources available to learn more about business canvases. Some of the most popular ones include books like 'Business Model Generation' and 'Value Proposition Design' by Alexander Osterwalder and Yves Pigneur. Online platforms like Coursera, Udemy, and Khan Academy also offer courses on business model canvases. Additionally, websites like Strategyzer and Canvanizer provide interactive tools to learn and apply these canvases.

These canvases can help in understanding the competitive landscape by providing a clear and concise overview of your business model, strategy, value proposition, and product management. They allow you to identify your strengths and weaknesses, understand your market position, and develop strategies to gain a competitive edge.

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Destaques do slide

O Canvas do Modelo de Negócios comunica rapidamente os elementos-chave do seu modelo de negócios, como parceiros, atividades, segmentos de clientes e propostas de valor.

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O Canvas do Projeto Ágil adota uma abordagem iterativa para seus projetos, em vez de entregar um plano totalmente formado de uma só vez.

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Um Canvas de Produto pode compartilhar como seu produto está estrategicamente posicionado para criar a experiência e os recursos certos para o usuário.

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Questions and answers
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An Agile Project Canvas can contribute to project success by allowing for an iterative approach to project planning. Instead of delivering a fully formed plan all at once, the Agile Project Canvas allows for adjustments and changes to be made as the project progresses. This flexibility can lead to a more successful project outcome as it allows for adaptation to unforeseen circumstances or changes in project requirements.

Some strategies to effectively use a Business Model Canvas include: understanding your business model's key elements such as partners, activities, customer segments, and value propositions; using an iterative approach to your projects instead of delivering a fully formed plan all at once; and strategically positioning your product to create the right user experience and features.

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Resultado

Os canvas de negócios são ferramentas de gestão estratégica para definir de forma rápida e clara o seu negócio principal. Crie facilmente uma visão geral organizada para você se referir enquanto desenvolve suas estratégias. Comunique elegantemente suas ideias para stakeholders internos e externos.

Ao contrário de um plano de negócios tradicional que é composto por páginas e páginas de gráficos e dados avassaladores, um forte Canvas de Negócios é um framework de uma página que estabelece todos os fundamentos de como você alcançará o sucesso e entregará valor único aos clientes.

Aplicação

Introdução

Começamos com uma visão geral dos nove Componentes do Canvas do Modelo de Negócios. Quem são seus segmentos de clientes? Qual é a sua proposta de valor? Quais são suas principais fontes de receita? Como você está gerenciando seu relacionamento com o cliente? Quais são seus canais de vendas? Quais são suas atividades-chave? Recursos-chave? Parceiros-chave? E qual é a sua estrutura de custos? (Slide 1)

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Some strategies to optimize a business's cost structure include: reducing overhead costs, improving operational efficiency, outsourcing non-core activities, and negotiating with suppliers for better prices. It's also important to regularly review and analyze the cost structure to identify any areas of wastage or inefficiency.

A business can identify its key partners by analyzing its business model and operations. Key partners are usually those who play a significant role in the business's value chain. They can be suppliers, distributors, business allies, or any entity that contributes to the business's ability to serve its customers. It's important to consider the role each potential partner plays in the business, their contribution to the business's value proposition, and their impact on revenue streams and cost structure.

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Canvas de negócio enxuto

Seguindo os princípios do framework enxuto, este Canvas de Negócio Enxuto é ótimo para iniciar uma nova iniciativa ou para startups. Ele ajuda a eliminar desperdícios e é muitas vezes um plano de negócios mais eficaz e menos custoso. (Slide 5)

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Canvas de estratégia

O Canvas de Estratégia é útil para traçar fatores de negócios contra sua importância. Desta forma, você pode comparar concorrentes ao seu próprio negócio para formular uma estratégia competitiva. Qualquer proposta de valor divergente que você identificar pode ser ramificada e aplicada ao framework da Estratégia do Oceano Azul. O Oceano Azul ajuda você a ver o que o diferencia da concorrência existente em um mercado saturado. Em vez de competir nas áreas que outros já se destacam, aloque recursos para o que torna você único.(Slide 6)

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A business can avoid becoming complacent after identifying its unique factors by continuously innovating and improving. It should not rest on its laurels but instead, constantly reassess its strategy canvas, looking for new opportunities and threats. It should also regularly apply the Blue Ocean Strategy framework to identify new areas of uniqueness and differentiation. Furthermore, it should allocate resources not just to maintain its unique factors, but also to develop new ones.

A business can ensure it's accurately identifying its competitors when using a Strategy Canvas by carefully analyzing the market and understanding the key factors that drive their business. They should identify the factors that are important to their customers and plot these against their competitors. This will help them see where they stand in comparison to their competitors and identify any gaps or opportunities. They can then use this information to formulate a competitive strategy and differentiate themselves in the market.

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Canvas de esboço de estratégia

O Canvas de Esboço de Estratégia ajudará a desenvolver estratégias aprimoradas, encontrar inconsistências, identificar novas oportunidades e definir uma visão de longo prazo. É um pouco mais elaborado do que um Canvas de Modelo de Negócios tradicional e apresenta componentes únicos como recursos e competências, modelos de receita, concorrência, valores e metas, e clima organizacional. (Slide 7)

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The Strategy Sketch Canvas addresses the organizational climate by providing a framework to understand and analyze it. It helps in identifying the values, goals, and the overall environment of the organization. This understanding can then be used to develop strategies that are aligned with the organizational climate, thereby ensuring their effectiveness and success.

Values and goals in the Strategy Sketch Canvas are significant as they provide a clear direction for the business strategy. Values define what the organization stands for and its guiding principles, while goals set the long-term vision for the business. They help in aligning the business strategies with the organization's mission and vision, ensuring consistency and coherence in all strategic decisions. They also aid in spotting new opportunities and addressing inconsistencies in the strategy.

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Canvas de proposta de valor

O Canvas de Proposta de Valor é ótimo para situações em que seus valores, metas e clima organizacional são óbvios, mas você ainda precisa se concentrar na criação de propostas de valor. Insira seus criadores de ganho, produtos e serviços, e seção de alívio de dor para determinar o que você está oferecendo ao cliente. Em seguida, insira os pontos de dor do cliente, benefícios e trabalhos, para entender o que o cliente está tentando realizar (Slides 8 e 9)

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Yes, a company like Uber could greatly benefit from the Value Proposition Canvas. This tool would allow Uber to clearly define their unique value propositions in the competitive ride-sharing market. For instance, they could identify their gain creators as convenience, affordability, and speed. Their product and services could be identified as quick transportation and delivery services. The pain relievers could be avoiding the hassle of traditional taxi services or public transportation. On the customer side, the pain points could be high transportation costs and time inefficiency, the benefits could be quick and reliable transportation, and the jobs could be commuting to work or traveling to social events. This analysis would help Uber to better understand their customers' needs and how their services can meet these needs.

The main components of the Value Proposition Canvas are: Gain Creators, Products and Services, and Pain Relievers on the value proposition side. On the customer side, the components are: Customer Pain Points, Benefits, and Jobs. Gain Creators are the ways in which your product or service creates gains for the customer. Products and Services are the actual offerings you provide. Pain Relievers are how your product or service alleviates customer pains. Customer Pain Points are the problems that the customer is trying to solve. Benefits are the positive outcomes that the customer expects or desires. Jobs are the tasks the customer is trying to get done.

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Canvas de produtos

O Canvas de Produto é essencial para o desenvolvimento de produtos. Determine como o produto está estrategicamente posicionado para criar a experiência e os recursos certos para o usuário. Coloque sua visão, fluxos de receita, fatores de custo e canais no topo. Insira seus valores de negócios, cliente e tecnologia no meio. Em seguida, determine sua paisagem competitiva e ondas de inovação na parte inferior. (Slide 10)

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While the content provided does not mention specific case studies, the Product Canvas is widely used in product development across various industries. It helps in strategic positioning of the product, creating the right user experience and features. It allows for a clear visualization of the vision, revenue streams, cost factors, and channels. It also aids in understanding business, customer, and technology values, competitive landscape and innovation waves. However, for specific case studies demonstrating its effectiveness, I would recommend looking into business journals or publications related to product development.

The Product Canvas is a strategic product planning tool that provides a holistic view of a product, including its vision, key stakeholders, user experience, and features. It differs from other business strategy frameworks in its focus on product-specific elements. For instance, the Business Model Canvas focuses on the business model as a whole, including key partners, activities, and value propositions. The Lean Canvas, on the other hand, is a version of the Business Model Canvas that is more startup-oriented, focusing on problem-solving and solution finding. The Strategy Sketch is a visual tool for strategic planning, while the Value Proposition Canvas helps companies understand their customers' needs and create products that meet those needs. Each of these frameworks has its own unique focus and use cases, but all aim to help businesses strategize and plan effectively.

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Esta versão do Canvas de Produto se concentra em recursos de produto com base em personas de usuário, jornadas, demografia e histórias. A história do usuário permite que você escreva a história do cliente do seu produto de uma maneira orientada para a trama. Descubra como eles pensam, determine os inconvenientes que enfrentam e visualize o que tornaria a vida deles melhor. Use os componentes de restrições, design e epopéias na parte inferior do canvas para definir os maiores blocos de funcionalidade e limites que seu produto pode enfrentar. (Slide 11)

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A product that could benefit from using the Product Canvas could be a new mobile banking app. The app developers could use the canvas to map out user personas, such as millennials who prefer digital banking, and retirees who are new to technology. They could then plot out user journeys, like checking account balance or transferring money. The developers could also identify potential inconveniences users might face, such as confusing user interface or security concerns, and brainstorm solutions to these problems. The constraints, design, and epics components of the canvas could help define the app's functionality and boundaries.

The Product Canvas is a strategic tool that contributes to product management strategies by providing a structured approach to understand and define the product. It focuses on product features based on user personas, journeys, demographics, and stories. This helps in understanding the customer's needs and wants, and in visualizing what would make their life better. The canvas also includes constraints, design, and epics components to define the larger blocks of functionality and boundaries the product could face. This comprehensive view aids in making strategic decisions about the product's development and management.

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O Canvas de Visão de Produto mostra uma visão geral mais simples do seu produto. Apresente a equipe no topo, insira sua visão de produto e cubra os seis principais tópicos que criam uma visão de produto bem arredondada. (Slide 12)

O Canvas de Ajuste de Produto-Mercado se concentra no cliente, quem eles são, o que precisam, quais canais eles existem e sua experiência do usuário. Aqui, você pode inserir seu produto ou serviço para determinar como ele se encaixa nas demandas do mercado. (Slide 14)

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Canvas de projeto ágil

O Canvas de Projeto Ágil se concentra em iterações rápidas. A gestão de projetos ágeis prospera em iterações e passos incrementais até a conclusão. Isso pode ajudar a corrigir erros no início e identificar maneiras de melhoria contínua.(Slide 13)

Canvas de ajuste problema-solução

O Canvas de Ajuste Problema-Solução identifica como o seu produto resolve os problemas dos clientes. Os botões no canto de cada cartão são uma abreviação para o componente correspondente. As abas nas laterais explicam como esses componentes trabalham juntos. Por exemplo, na primeira linha, defina seus segmentos de clientes (CS) e encaixe-os em suas limitações de clientes (CL) para explorar soluções disponíveis (AS) e diferenciar.(Slide 15)

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Common challenges in applying the Problem-Solution Fit Canvas include: understanding customer problems accurately, defining customer segments, and finding the right fit between customer limitations and available solutions. These challenges can be overcome by conducting thorough market research to understand customer needs, segmenting customers based on their needs and limitations, and continuously iterating on the solution based on customer feedback.

The Problem-Solution Fit Canvas is a strategic tool that focuses on identifying how a product or service can solve customer problems. It encourages businesses to define their customer segments and understand their limitations to explore available solutions and differentiate themselves. This is different from other business strategy tools such as the Business Model Canvas, which focuses on the company's value proposition, infrastructure, customers, and finances, or the Lean Canvas, which is more startup-oriented and emphasizes areas like problem, solution, key metrics, and unfair advantage. Each tool has its unique focus and can be used depending on the specific needs of the business.

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