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Sinopsis

El modelo de negocio puede hacer o deshacer su empresa. Pero los planes de negocio extensos a menudo aumentan el riesgo de fracaso. Documente la esencia central de sus estrategias y desarrolle nuevas ideas con nuestro Colección de Lienzos de Negocios. Obtenga los resultados que desea con algunos de los lienzos más utilizados, como el modelo de negocio, el negocio lean, el boceto de estrategia, la propuesta de valor y la gestión de productos.

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There are numerous resources available to learn more about business canvases. Some of the most popular ones include books like 'Business Model Generation' and 'Value Proposition Design' by Alexander Osterwalder and Yves Pigneur. Online platforms like Coursera, Udemy, and Khan Academy also offer courses on business model canvases. Additionally, websites like Strategyzer and Canvanizer provide interactive tools to learn and apply these canvases.

These canvases can help in understanding the competitive landscape by providing a clear and concise overview of your business model, strategy, value proposition, and product management. They allow you to identify your strengths and weaknesses, understand your market position, and develop strategies to gain a competitive edge.

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Aspectos destacados de la diapositiva

El Lienzo de Modelo de Negocio comunica rápidamente los elementos clave de su modelo de negocio, como socios, actividades, segmentos de clientes y propuestas de valor.

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El Lienzo de Proyecto Ágil adopta un enfoque iterativo para sus proyectos en lugar de entregar un plan completamente formado de una vez.

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Un Lienzo de Producto puede compartir cómo su producto está estratégicamente posicionado para crear la experiencia de usuario y las características correctas.

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An Agile Project Canvas can contribute to project success by allowing for an iterative approach to project planning. Instead of delivering a fully formed plan all at once, the Agile Project Canvas allows for adjustments and changes to be made as the project progresses. This flexibility can lead to a more successful project outcome as it allows for adaptation to unforeseen circumstances or changes in project requirements.

Some strategies to effectively use a Business Model Canvas include: understanding your business model's key elements such as partners, activities, customer segments, and value propositions; using an iterative approach to your projects instead of delivering a fully formed plan all at once; and strategically positioning your product to create the right user experience and features.

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Resultado

Los lienzos de negocio son herramientas de gestión estratégica para definir de manera rápida y clara su negocio principal. Cree fácilmente una visión general organizada para referirse a medida que desarrolla sus estrategias. Comunique de manera elegante sus ideas a los interesados internos y externos.

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A diferencia de un plan de negocio tradicional que consta de páginas y páginas de gráficos y datos abrumadores, un sólido Lienzo de Negocio es un marco de una página que expone todos los fundamentos de cómo logrará el éxito y proporcionará un valor único a los clientes.

Aplicación

Introducción

Comenzamos con una visión general de los nueve Componentes del Lienzo de Modelo de Negocio. ¿Quiénes son sus segmentos de clientes? ¿Cuál es su propuesta de valor? ¿Cuáles son sus principales fuentes de ingresos? ¿Cómo está gestionando su relación con el cliente? ¿Cuáles son sus canales de ventas? ¿Cuáles son sus actividades clave? ¿Recursos clave? ¿Socios clave? ¿Y cuál es su estructura de costos? (Diapositiva 1)

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Some strategies to optimize a business's cost structure include: reducing overhead costs, improving operational efficiency, outsourcing non-core activities, and negotiating with suppliers for better prices. It's also important to regularly review and analyze the cost structure to identify any areas of wastage or inefficiency.

A business can identify its key partners by analyzing its business model and operations. Key partners are usually those who play a significant role in the business's value chain. They can be suppliers, distributors, business allies, or any entity that contributes to the business's ability to serve its customers. It's important to consider the role each potential partner plays in the business, their contribution to the business's value proposition, and their impact on revenue streams and cost structure.

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Lienzo de negocio lean

Siguiendo los principios del marco lean, este Lienzo de Negocio Lean es ideal para iniciar una nueva iniciativa o para startups. Ayuda a eliminar el desperdicio y suele ser un plan de negocio más efectivo y menos costoso. (Diapositiva 5)

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Lienzo de estrategia

El Lienzo de Estrategia es útil para trazar factores de negocio contra su importancia. De esta manera, puede comparar a los competidores con su propio negocio para formular una estrategia competitiva. Cualquier propuesta de valor divergente que identifique puede ser ramificada y aplicada al marco de Estrategia del Océano Azul. El Océano Azul le ayuda a ver qué le distingue de la competencia existente en un mercado saturado. En lugar de competir en las áreas en las que otros ya sobresalen, asigne recursos a lo que le hace único. (Diapositiva 6)

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A business can avoid becoming complacent after identifying its unique factors by continuously innovating and improving. It should not rest on its laurels but instead, constantly reassess its strategy canvas, looking for new opportunities and threats. It should also regularly apply the Blue Ocean Strategy framework to identify new areas of uniqueness and differentiation. Furthermore, it should allocate resources not just to maintain its unique factors, but also to develop new ones.

A business can ensure it's accurately identifying its competitors when using a Strategy Canvas by carefully analyzing the market and understanding the key factors that drive their business. They should identify the factors that are important to their customers and plot these against their competitors. This will help them see where they stand in comparison to their competitors and identify any gaps or opportunities. They can then use this information to formulate a competitive strategy and differentiate themselves in the market.

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Lienzo de boceto de estrategia

El Lienzo de Boceto de Estrategia ayudará a desarrollar estrategias mejoradas, encontrar inconsistencias, detectar nuevas oportunidades y definir una visión a largo plazo. Es un poco más elaborado que un Lienzo de Modelo de Negocio tradicional y presenta componentes únicos como recursos y competencias, modelos de ingresos, competencia, valores y objetivos, y clima organizacional. (Diapositiva 7)

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The Strategy Sketch Canvas addresses the organizational climate by providing a framework to understand and analyze it. It helps in identifying the values, goals, and the overall environment of the organization. This understanding can then be used to develop strategies that are aligned with the organizational climate, thereby ensuring their effectiveness and success.

Values and goals in the Strategy Sketch Canvas are significant as they provide a clear direction for the business strategy. Values define what the organization stands for and its guiding principles, while goals set the long-term vision for the business. They help in aligning the business strategies with the organization's mission and vision, ensuring consistency and coherence in all strategic decisions. They also aid in spotting new opportunities and addressing inconsistencies in the strategy.

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Lienzo de propuesta de valor

El Lienzo de Propuesta de Valor es ideal para situaciones en las que sus valores, objetivos y clima organizacional son obvios, pero aún necesita centrarse en la creación de propuestas de valor. Conecte sus creadores de ganancias, productos y servicios, y la sección de alivio del dolor para determinar lo que está dando al cliente. Luego, conecte los puntos de dolor del cliente, los beneficios y los trabajos, para entender lo que el cliente está tratando de lograr (Diapositivas 8 y 9)

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Yes, a company like Uber could greatly benefit from the Value Proposition Canvas. This tool would allow Uber to clearly define their unique value propositions in the competitive ride-sharing market. For instance, they could identify their gain creators as convenience, affordability, and speed. Their product and services could be identified as quick transportation and delivery services. The pain relievers could be avoiding the hassle of traditional taxi services or public transportation. On the customer side, the pain points could be high transportation costs and time inefficiency, the benefits could be quick and reliable transportation, and the jobs could be commuting to work or traveling to social events. This analysis would help Uber to better understand their customers' needs and how their services can meet these needs.

The main components of the Value Proposition Canvas are: Gain Creators, Products and Services, and Pain Relievers on the value proposition side. On the customer side, the components are: Customer Pain Points, Benefits, and Jobs. Gain Creators are the ways in which your product or service creates gains for the customer. Products and Services are the actual offerings you provide. Pain Relievers are how your product or service alleviates customer pains. Customer Pain Points are the problems that the customer is trying to solve. Benefits are the positive outcomes that the customer expects or desires. Jobs are the tasks the customer is trying to get done.

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Lienzos de producto

El Lienzo de Producto es esencial para el desarrollo de productos. Determine cómo el producto está estratégicamente posicionado para crear la experiencia de usuario y las características correctas. Coloque su visión, fuentes de ingresos, factores de costos y canales en la parte superior. Ingrese sus valores de negocio, cliente y tecnología en el medio. Luego determine su panorama competitivo y las olas de innovación en la parte inferior. (Diapositiva 10)

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While the content provided does not mention specific case studies, the Product Canvas is widely used in product development across various industries. It helps in strategic positioning of the product, creating the right user experience and features. It allows for a clear visualization of the vision, revenue streams, cost factors, and channels. It also aids in understanding business, customer, and technology values, competitive landscape and innovation waves. However, for specific case studies demonstrating its effectiveness, I would recommend looking into business journals or publications related to product development.

The Product Canvas is a strategic product planning tool that provides a holistic view of a product, including its vision, key stakeholders, user experience, and features. It differs from other business strategy frameworks in its focus on product-specific elements. For instance, the Business Model Canvas focuses on the business model as a whole, including key partners, activities, and value propositions. The Lean Canvas, on the other hand, is a version of the Business Model Canvas that is more startup-oriented, focusing on problem-solving and solution finding. The Strategy Sketch is a visual tool for strategic planning, while the Value Proposition Canvas helps companies understand their customers' needs and create products that meet those needs. Each of these frameworks has its own unique focus and use cases, but all aim to help businesses strategize and plan effectively.

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Esta versión del Lienzo de Producto se centra en las características del producto basadas en las personas, los viajes, la demografía y las historias de los usuarios. La historia del usuario le permite escribir la historia del cliente de su producto de una manera impulsada por la trama. Descubra cómo piensan, determine las inconveniencias que enfrentan y visualice lo que haría su vida mejor. Utilice los componentes de restricciones, diseño y epopeyas en la parte inferior del lienzo para definir los bloques más grandes de funcionalidad y los límites que su producto podría enfrentar. (Diapositiva 11)

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A product that could benefit from using the Product Canvas could be a new mobile banking app. The app developers could use the canvas to map out user personas, such as millennials who prefer digital banking, and retirees who are new to technology. They could then plot out user journeys, like checking account balance or transferring money. The developers could also identify potential inconveniences users might face, such as confusing user interface or security concerns, and brainstorm solutions to these problems. The constraints, design, and epics components of the canvas could help define the app's functionality and boundaries.

The Product Canvas is a strategic tool that contributes to product management strategies by providing a structured approach to understand and define the product. It focuses on product features based on user personas, journeys, demographics, and stories. This helps in understanding the customer's needs and wants, and in visualizing what would make their life better. The canvas also includes constraints, design, and epics components to define the larger blocks of functionality and boundaries the product could face. This comprehensive view aids in making strategic decisions about the product's development and management.

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El Lienzo de Visión de Producto muestra una visión general más sencilla de su producto. Presente al equipo en la parte superior, conecte su visión de producto y cubra los seis temas principales que crean una visión de producto bien redondeada. (Diapositiva 12)

El Lienzo de Ajuste Producto-Mercado se centra en el cliente, quiénes son, qué necesitan, en qué canales existen y su experiencia de usuario. Aquí, puede conectar su producto o servicio para determinar cómo se ajusta a las demandas del mercado. (Diapositiva 14)

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Lienzo de proyecto ágil

El Lienzo de Proyecto Ágil se centra en iteraciones rápidas. La gestión de proyectos ágiles prospera en iteraciones y pasos incrementales hasta la finalización. Esto podría ayudar a corregir errores temprano y a identificar formas de mejora continua. (Diapositiva 13)

Lienzo de ajuste problema-solución

El Lienzo de Ajuste Problema-Solución señala cómo su producto resuelve los problemas del cliente. Los botones en la esquina de cada tarjeta son una abreviatura del componente correspondiente. Las pestañas en los lados explican cómo estos componentes trabajan juntos. Por ejemplo, en la fila superior, defina sus segmentos de clientes (CS) e intégrelos en sus limitaciones de clientes (CL) para explorar soluciones disponibles (AS) y diferenciarse. (Diapositiva 15)

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Common challenges in applying the Problem-Solution Fit Canvas include: understanding customer problems accurately, defining customer segments, and finding the right fit between customer limitations and available solutions. These challenges can be overcome by conducting thorough market research to understand customer needs, segmenting customers based on their needs and limitations, and continuously iterating on the solution based on customer feedback.

The Problem-Solution Fit Canvas is a strategic tool that focuses on identifying how a product or service can solve customer problems. It encourages businesses to define their customer segments and understand their limitations to explore available solutions and differentiate themselves. This is different from other business strategy tools such as the Business Model Canvas, which focuses on the company's value proposition, infrastructure, customers, and finances, or the Lean Canvas, which is more startup-oriented and emphasizes areas like problem, solution, key metrics, and unfair advantage. Each tool has its unique focus and can be used depending on the specific needs of the business.

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