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Yes, the KPI Charts spreadsheet can be customized to analyze data from different ad platforms. The spreadsheet is designed to input up to a million rows of raw data, which can include data from various ad platforms. You can then filter a subset to view and the board will automatically generate premade charts to visualize the data for reports and analysis. This allows you to calculate and compare key performance indicators like return on ad spend (ROAS) or customer lifetime value (LTV) across different ad platforms.
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To provide an example of how you could use this spreadsheet, we'll first explain the formula Spotify and similar companies use to calculate the return on ad spend (ROAS) for a subscription service. Then, we'll show how you could use a key performance indicator template like ours to visualize your top KPIs like ROAS or customer lifetime value (LTV) and calculate which ad platform gave a higher ROAS over time. But this is just one example of how you could use the spreadsheet model. If you want to learn more about how the spreadsheet template works, scroll below to the explainer section.
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Need better visualizations to analyze and report top KPIs? Use these KPI Charts to input up to a million rows of raw data. Then filter a subset to vie...
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