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Comment mesurez-vous l'impact des membres individuels de l'équipe, des investisseurs, des clients, voire des agences réglementaires sur le succès ou l'échec d'un projet ? Les projets incluent souvent Stakeholder Analysis pour évaluer et prioriser les participants et les acteurs clés en fonction de leur influence, de leurs attitudes, de leur intérêt et du risque potentiel. Utilisez le cadre Stakeholder Analysis pour identifier les menaces, les opportunités et, en fin de compte, créer de meilleurs produits finaux.

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13 questions and answers
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The Stakeholder Analysis framework is used in various industries for different purposes. In project management, it helps to identify and prioritize stakeholders based on their influence, interest, and potential risk to the project. This can help in managing stakeholders' expectations and ensuring their support for the project. In the healthcare industry, it can be used to understand the needs and concerns of different stakeholders like patients, healthcare providers, and regulatory agencies, which can inform policy-making and service delivery. In the environmental sector, it can help in identifying the stakeholders affected by environmental policies or projects and their potential impact on them. This can guide the development of more inclusive and sustainable policies or projects.

There are numerous case studies that demonstrate the effectiveness of the Stakeholder Analysis framework. For instance, the World Bank has used this framework in various projects to identify key stakeholders and understand their interests, influence, and potential risks. Another example is the use of Stakeholder Analysis in the development of the California High-Speed Rail project, where it helped in understanding the concerns and interests of various stakeholders, leading to better project outcomes. Please note that these are just examples and the effectiveness of Stakeholder Analysis can vary based on the specific context and how it's applied.

The Stakeholder Analysis framework is a tool used to identify and understand the needs and expectations of major interests within a project or company. It differs from other business frameworks in its focus on individuals or groups who can affect or are affected by a project's outcome. For example, SWOT analysis focuses on internal and external factors affecting the organization as a whole, not specific stakeholders. Similarly, the Balanced Scorecard measures organizational performance across multiple dimensions, not just stakeholder interests. However, these frameworks can complement each other. For instance, insights from Stakeholder Analysis can inform SWOT analysis by highlighting stakeholder-related opportunities and threats.

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Résultat

Les grandes entreprises ont souvent de nombreux parties prenantes qui contribuent directement ou indirectement au résultat. Comme ces considérations orientent fréquemment les projets dans différentes directions, l'analyse des parties prenantes est un élément utile et souvent indispensable de la gestion de projet.

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Contrairement à de nombreuses analyses axées sur les chiffres que les entreprises ont tendance à mener, l'analyse des parties prenantes prend également en compte des composants qualitatifs, tels que les émotions et les attitudes. Les responsabilités des parties prenantes sont déterminées au-delà des simples fonctions commerciales quotidiennes. Avec une perspective à moyen et long terme à l'esprit, l'analyse des parties prenantes tente d'imaginer l'impact potentiel, positif ou négatif, que des parties prenantes particulières pourraient avoir sur les résultats du projet et même au-delà.

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11 questions and answers
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While I don't have a specific case study at hand, I can tell you that stakeholder analysis has proven effective in many business scenarios. For instance, a company launching a new product might use stakeholder analysis to understand the potential impact of various stakeholders. This could include investors, who might provide necessary funding; customers, who will ultimately determine the product's success; and regulatory agencies, whose rules and regulations could affect the product's launch. By understanding and prioritizing these stakeholders, the company can better strategize and increase the likelihood of the product's success.

Stakeholder analysis helps in envisioning the potential impact of stakeholders on project outcomes by evaluating and prioritizing the influence of different stakeholders. It considers both quantitative and qualitative factors, including emotions and attitudes. Stakeholder responsibilities are determined beyond just the immediate, day-to-day business functions. With a mid to long-term outlook in mind, the analysis tries to predict the potential impact, positive or negative, that particular stakeholders could have over project outcomes and even beyond. This allows for better planning and management of stakeholder relationships.

Stakeholder Analysis plays a crucial role in determining responsibilities beyond immediate business functions. It helps in identifying and evaluating the influence and interest of various stakeholders involved in a project. This analysis is not just limited to the immediate, day-to-day business functions but also considers the potential impact, positive or negative, that particular stakeholders could have over project outcomes in the mid to long-term. It takes into account qualitative components such as emotions and attitudes, which can significantly affect the project's success or failure.

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Points forts de la diapositive

Processus d'analyse

Le processus d'analyse des parties prenantes identifie d'abord les parties prenantes clés impliquées dans un projet.Ce sont les principaux participants au projet, les principales parties intéressées par le projet, et les individus qui pourraient être affectés par celui-ci, avec ou sans participation active. Ces individus ou entités sont ensuite classifiés en tant que parties prenantes internes ou externes.

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5 questions and answers
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Stakeholder Analysis contributes to creating better end products by identifying and prioritizing the key stakeholders involved in a project. This process helps to understand the interests, influence, and impact of these stakeholders on the project. By doing so, it allows for better communication, management, and integration of stakeholder needs and expectations, leading to a more successful project outcome and a better end product.

When identifying stakeholders in a project, key factors to consider include: their interest in the project, their influence over the project, their role in the project, and the potential impact of the project on them. It's also important to distinguish between internal and external stakeholders. Internal stakeholders are part of the organization executing the project, while external stakeholders are not directly part of the organization but are affected by the project.

In the Stakeholder Analysis framework, stakeholders are classified as internal or external based on their relationship to the organization and the project. Internal stakeholders are those who are directly involved in the project or are part of the organization, such as employees, managers, and owners. They have a direct stake in the project's success or failure. External stakeholders, on the other hand, are not part of the organization but are affected by its activities. These can include customers, suppliers, investors, and regulatory agencies. The classification helps in understanding the influence and interest of each stakeholder, which is crucial for effective stakeholder management.

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Après avoir identifié les parties prenantes, reliez les points et placez-les dans le contexte de votre schéma général de projet. Dans quelle partie du processus de projet chacun d'eux sera-t-il impliqué ou affecté ? Comment vont-ils se connecter ou se déconnecter les uns des autres tout au long de ce processus ?

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Ensuite, évaluez et analysez. Cela comprend comment les parties prenantes interviennent dans les spécificités du projet et les objectifs et attentes commerciales.

Enfin, décidez des futures mesures à mettre en œuvre en fonction des risques, des menaces et des opportunités découvertes lors de votre analyse. Effectuez toute analyse sur les conséquences possibles, puis mesurez si oui ou non apporter des modifications à celles-ci. (Diapositive 3)

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Types de parties prenantes

Les parties prenantes internes sont des membres au sein de l'organisation. Ils peuvent être des cadres de niveau C, l'équipe de direction, les employés, etc. Le côté droit de cette diapositive énumère quelques exemples courants pour chaque type de partie prenante. Lors de l'élaboration de votre projet, n'hésitez pas à les remplacer également par les noms réels des individus ou des organisations.

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9 questions and answers
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The Stakeholder Analysis framework contributes to the creation of better end products by identifying and prioritizing the key players in a project. It helps in understanding their interests, influence, and impact on the project. This understanding can guide the project team in making decisions that align with the stakeholders' expectations, thereby improving the quality of the end product. It also helps in mitigating potential risks associated with stakeholders, ensuring smoother project execution.

Internal stakeholders in an organization typically include C-level executives such as the CEO, CFO, and CTO. The leadership team, which may consist of various managers and directors, are also considered internal stakeholders. Employees, regardless of their position or role, are also key internal stakeholders. In some cases, departments or teams within the organization, such as the HR or IT department, can also be considered as internal stakeholders.

The Stakeholder Analysis framework can be used to identify threats and opportunities in a project by evaluating and prioritizing the impact of individual stakeholders on the project. This includes team members, investors, customers, and regulatory agencies. By understanding their interests, influence, and power, you can identify potential threats and opportunities. For example, a stakeholder with high influence and negative interest could pose a threat, while a stakeholder with positive interest could present an opportunity.

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Les parties prenantes connectées sont des individus qui ont une relation économique ou contractuelle avec l'organisation. Il peut s'agir de relations commerciales en cours, de partenaires stratégiques, d'actionnaires, de fournisseurs et de distributeurs, de prêteurs et de financiers, ou de détaillants.

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Contrairement aux parties prenantes internes, les parties prenantes externes sont celles qui ne sont pas directement impliquées dans l'organisation, mais leurs préférences et leurs réactions aux décisions commerciales de l'organisation et à sa trajectoire peuvent parfois être très influentes. À un niveau macro, cela pourrait être le gouvernement, car il a la capacité de passer des règles et des réglementations qui affectent directement l'entreprise, des groupes de défense pour promouvoir ou dénoncer l'entreprise, des organisations médiatiques et la manière dont elles dépeignent l'entreprise, ou des communautés sociales qui sont engagées localement ou internationalement.

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14 questions and answers
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The Stakeholder Analysis framework can help in creating better end products by identifying and prioritizing the key players in a project. It allows the team to understand the interests, influence, and power of each stakeholder, which can be used to manage their expectations and align them with the project's objectives. This can lead to more effective decision-making, improved communication, and ultimately, a product that meets the needs and expectations of all stakeholders.

Social communities are significant as external stakeholders in the Stakeholder Analysis framework because they can greatly influence the perception and reputation of an organization. They may not be directly involved with the organization, but their reactions to the organization's business decisions can be very influential. They can either promote or denounce the company, affecting its public image and potentially its business outcomes. On a local or international level, their engagement can impact the company's standing in the community or market.

Media organizations, as external stakeholders, can significantly impact a company's trajectory. They have the power to shape public perception and opinion about the company. Positive media coverage can enhance a company's reputation, attract more customers, and increase its market value. On the other hand, negative media coverage can damage a company's reputation, deter potential customers, and decrease its market value. Therefore, companies should engage with media organizations proactively and manage their public relations effectively.

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Les clients pourraient être des parties prenantes externes. Par exemple, peut-être que l'objectif final d'un projet est de réduire le coût d'un produit de base. Bien que les clients ne soient pas activement impliqués dans les stratégies de tarification ou de développement, ils seront les premiers à être affectés. Disons que la baisse des prix a rendu les clients plus heureux et plus enclins à dépenser leur argent, cela augmenterait vos ventes et vos revenus. et l'entreprise pourrait atteindre une meilleure rentabilité à la fin.(Diapositive 5)

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Matrice des parties prenantes

La matrice des parties prenantes aide les gestionnaires à déterminer les besoins qui devraient être plus fortement pondérés lors de la prise de décisions et de la mise en œuvre des tâches du projet. Avec autant de parties prenantes impliquées, il est difficile de satisfaire tout le monde, alors utilisez cette matrice pour prendre des décisions qui sont les plus bénéfiques pour les parties prenantes les plus influentes.

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Les critères à mesurer sont l'influence ou le pouvoir de la partie prenante (sur l'axe des y) et l'intérêt de la partie prenante (sur l'axe des x). Bien que votre entreprise puisse prioriser d'autres critères non énumérés ici, ce sont deux des barèmes les plus couramment utilisés pour les évaluations.

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Lorsque l'intérêt et l'influence d'un groupe de parties prenantes sont tous deux faibles, ces parties prenantes devraient être les moins considérées. Surveillez-les simplement jusqu'à ce que leur niveau d'intérêt augmente.

Si le niveau d'intérêt de la partie prenante est faible, mais que son pouvoir est élevé, essayez de répondre à leurs besoins et de les impliquer pour augmenter leur intérêt. Il peut s'agir d'investisseurs à haute valeur nette ou d'un groupe/individu ayant le potentiel de créer de nouvelles partenariats et opportunités d'affaires. Même s'ils ne participent pas à votre organisation, si vous leur présentez de mauvais résultats, ils pourraient toujours avoir un impact, alors gérez avec soin.

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9 questions and answers
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The Stakeholder Analysis framework is used in various industries for different purposes. In project management, it helps identify and prioritize the key players whose interests should be taken into account. In the finance industry, it's used to understand the influence of different stakeholders like investors, regulatory agencies, etc. In the healthcare industry, it's used to ensure patient-centric care by considering the interests of patients, healthcare providers, and regulatory bodies. In the tech industry, it's used to understand the needs of end-users, developers, and investors to create user-friendly products.

Almost any company can benefit from the Stakeholder Analysis framework. For instance, a tech startup like Uber could use it to understand the interests and power of various stakeholders such as drivers, passengers, investors, and regulatory authorities. This understanding can help Uber to prioritize its strategies and actions to meet the needs of these stakeholders, thereby increasing their interest and support for the company. For example, by understanding the needs and power of drivers (high power, high interest), Uber can devise strategies to improve driver satisfaction and retention.

The Stakeholder Analysis framework aligns with digital transformation initiatives by helping to identify and prioritize the key players who can influence the success of these initiatives. It helps in understanding the needs, interests, and power of each stakeholder, which is crucial in digital transformation projects. This is because such projects often involve significant changes in business processes, culture, and customer experiences, which require the buy-in and support of various stakeholders. By understanding who has high power and interest, organizations can better strategize their engagement and communication plans, ensuring these stakeholders are adequately informed and involved, thereby increasing the chances of successful digital transformation.

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Si l'intérêt d'une partie prenante est élevé, mais que son influence est faible, montrez-leur suffisamment de considération et informez-les de toute annonce à venir.Vous pouvez également tirer parti de leur intérêt en les impliquant dans des domaines à faible risque. Ces parties prenantes pourraient être de grands soutiens avec des retours potentiellement révolutionnaires plus tard.

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10 questions and answers
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Stakeholder Analysis can be used to leverage the involvement of stakeholders in low-risk areas by identifying those with high interest but low influence. These stakeholders can be shown consideration and informed of any upcoming announcements. Their interest can be utilized by involving them in low-risk areas of the project. This involvement can turn them into great supporters who can provide valuable feedback later in the project.

In the Stakeholder Analysis framework, a stakeholder's interest and influence play a crucial role in determining their impact on a project. Stakeholders with high interest but low influence can be kept informed and involved in low-risk areas, leveraging their interest for potential valuable feedback. On the other hand, stakeholders with high influence need to be carefully managed, as their actions can significantly affect the project's outcome. The framework helps in prioritizing stakeholders based on their interest and influence, thus guiding the project team on how to engage with each stakeholder effectively.

Stakeholder Analysis can significantly contribute to creating better end products. It helps in identifying and understanding the needs and expectations of major stakeholders. This understanding can then be used to shape the product's features and functionalities, ensuring it meets the stakeholders' needs. Furthermore, it can help in prioritizing the stakeholders based on their influence and interest in the project. Those with high interest and influence can provide valuable feedback and support, which can be instrumental in improving the product.

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Si l'intérêt et l'influence d'une partie prenante sont tous deux élevés, ce sont les acteurs les plus importants pour votre opération et ils devraient certainement être la cible de votre attention. Vous devez les gérer activement, les apaiser, communiquer avec eux régulièrement et demander leurs conseils tout au long du processus de prise de décision. (Diapositive 8)

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Carte des parties prenantes

En plus du pouvoir et de l'influence des parties prenantes, leurs attitudes et sentiments généraux sont importants à surveiller également. Cartographiez les attitudes de chaque partie prenante avec cette diapositive. Sur la droite, les acteurs communs associés au projet sont listés avec des icônes de flèches pour visualiser quels acteurs sont favorables et défendent le projet, lesquels sont neutres et indifférents au sujet, et lesquels sont critiques de votre processus. Cette évaluation émotionnelle peut également présenter des risques potentiels que certaines parties prenantes peuvent essayer de bloquer la progression d'un projet parce qu'elles n'aiment pas sa direction ou remettent en question les résultats. (Diapositive 11)

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Tableau d'analyse des parties prenantes

Enfin, organisez et enregistrez votre paysage de parties prenantes et listez les acteurs clés dans une catégorie.Dans cet exemple, les parties prenantes sont séparées par relation : parties prenantes contractuelles et parties prenantes réglementaires.

Ici, vous pouvez suivre chaque partie prenante avec une brève description de leur objectif pour leur implication, leur niveau de pouvoir et d'influence ainsi que leur niveau de risque.

En ce qui concerne les niveaux de risque, les parties prenantes avec des niveaux de risque plus élevés sont plus susceptibles de compromettre le succès ou l'échec d'un projet. Ils pourraient également être plus enclins à prendre des actions qui pourraient nuire à vos objectifs finaux.(Diapositive 15)

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