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Synopsis

How do you measure the impact of individual members of the team, investors, customers, or even regulatory agencies on a project's success or failure? Projects often include Stakeholder Analysis to evaluate and prioritize participants and key players based on their influence, attitudes, interest, and potential risk. Use the Stakeholder Analysis framework to identify threats, opportunities, and ultimately create better end products.

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The Stakeholder Analysis framework is used in various industries for different purposes. In project management, it helps to identify and prioritize stakeholders based on their influence, interest, and potential risk to the project. This can help in managing stakeholders' expectations and ensuring their support for the project. In the healthcare industry, it can be used to understand the needs and concerns of different stakeholders like patients, healthcare providers, and regulatory agencies, which can inform policy-making and service delivery. In the environmental sector, it can help in identifying the stakeholders affected by environmental policies or projects and their potential impact on them. This can guide the development of more inclusive and sustainable policies or projects.

There are numerous case studies that demonstrate the effectiveness of the Stakeholder Analysis framework. For instance, the World Bank has used this framework in various projects to identify key stakeholders and understand their interests, influence, and potential risks. Another example is the use of Stakeholder Analysis in the development of the California High-Speed Rail project, where it helped in understanding the concerns and interests of various stakeholders, leading to better project outcomes. Please note that these are just examples and the effectiveness of Stakeholder Analysis can vary based on the specific context and how it's applied.

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Outcome

Big undertakings often have many stakeholders that either directly or indirectly contribute to the outcome. As these considerations frequently steer projects in different directions, stakeholder analysis is a useful and often indispensable part of project management.

Unlike many number-driven analyses that businesses tend to conduct, stakeholder analysis also takes qualitative components, such as emotions and attitudes, into consideration. Stakeholder responsibilities are determined beyond just the immediate, day-to-day business functions. With a mid to long-term outlook in mind, stakeholder analysis tries to envision the potential impact, positive or negative, that particular stakeholders could have over project outcomes and even beyond.

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While I don't have a specific case study at hand, I can tell you that stakeholder analysis has proven effective in many business scenarios. For instance, a company launching a new product might use stakeholder analysis to understand the potential impact of various stakeholders. This could include investors, who might provide necessary funding; customers, who will ultimately determine the product's success; and regulatory agencies, whose rules and regulations could affect the product's launch. By understanding and prioritizing these stakeholders, the company can better strategize and increase the likelihood of the product's success.

Stakeholder analysis helps in envisioning the potential impact of stakeholders on project outcomes by evaluating and prioritizing the influence of different stakeholders. It considers both quantitative and qualitative factors, including emotions and attitudes. Stakeholder responsibilities are determined beyond just the immediate, day-to-day business functions. With a mid to long-term outlook in mind, the analysis tries to predict the potential impact, positive or negative, that particular stakeholders could have over project outcomes and even beyond. This allows for better planning and management of stakeholder relationships.

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Analysis process

The stakeholder analysis process first identifies the key stakeholders involved across a project. These are the main participants in the project, the main parties interested in the project, and individuals who might be affected by it, with or without active involvement. These individuals or entities are then classified as internal vs external stakeholders.

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Companies can implement the Stakeholder Analysis framework in their operations by first identifying the key stakeholders involved in a project. These stakeholders could be internal or external to the company. They could be anyone who is interested in the project or might be affected by it, with or without active involvement. After identifying the stakeholders, the company can then evaluate and prioritize them based on their impact on the project's success or failure. This process helps the company to understand the influence and interest of each stakeholder and manage them effectively.

The Stakeholder Analysis framework is unique in its focus on identifying and evaluating the impact of various stakeholders on a project. Unlike other business frameworks that may focus on processes, strategies, or financial metrics, Stakeholder Analysis is centered around people and their influence on a project's success or failure. It involves identifying key stakeholders, classifying them as internal or external, and assessing their interest and potential impact on the project. This people-centric approach sets it apart from other business frameworks.

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After the stakeholders have been identified, connect the dots and place them in the context of your general project blueprint. Which part of the project process will each of them be involved in or affected by? How will they connect or disconnect from one another throughout that process?

Then, evaluate and analyze. This includes how stakeholders play into project specifics and business objectives and expectations.

Lastly, decide the future measures to implement based on the risks, threats and opportunities discovered from your analysis. Perform any analysis on the possible consequences, then measure whether or not to make changes to them. (Slide 3)

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Type of stakeholders

Internal stakeholders are members within the organization. They can be C-level executives, leadership team, employees, etc. The right side of this slide lists some common examples for each type of stakeholder. When developing your project, feel free to also replace them with actual names of individuals or organizations.

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Replacing common examples of stakeholders with actual names of individuals or organizations in a project is important for several reasons. Firstly, it helps in personalizing the project and making it more relatable for the team members. Secondly, it aids in identifying the specific roles and responsibilities of each stakeholder, thereby facilitating better communication and collaboration. Lastly, it allows for a more accurate and detailed stakeholder analysis, which can significantly impact the project's success.

Stakeholder Analysis measures the impact of individual members on a project's success by identifying and prioritizing the stakeholders based on their influence, interest, and power in the project. It assesses the ways in which stakeholders may affect the project or be affected by it. This analysis can help in understanding the key players, their interests, and how these interests could impact the project. It can also help in developing communication and management strategies to engage effectively with each stakeholder, thereby increasing the chances of project success.

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Connected stakeholders are individuals that hold an economic or contractual relationship to the organization. These could be ongoing business relationships, strategic partners, shareholders, suppliers and distributors, lenders and financiers, or retailers.

As opposed to internal stakeholders, external stakeholders are those who aren't directly involved with the organization, but their preferences and reactions to the organization's business decisions and trajectory can sometimes be very influential. On a macro level, this could be the government, as it has the capability to pass rules and regulations that directly affect the company, advocacy groups to promote or denounce the company, media organizations and how they portray the company, or social communities that are locally or internationally engaged.

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The Stakeholder Analysis framework can help in creating better end products by identifying and prioritizing the key players in a project. It allows the team to understand the interests, influence, and power of each stakeholder, which can be used to manage their expectations and align them with the project's objectives. This can lead to more effective decision-making, improved communication, and ultimately, a product that meets the needs and expectations of all stakeholders.

Social communities are significant as external stakeholders in the Stakeholder Analysis framework because they can greatly influence the perception and reputation of an organization. They may not be directly involved with the organization, but their reactions to the organization's business decisions can be very influential. They can either promote or denounce the company, affecting its public image and potentially its business outcomes. On a local or international level, their engagement can impact the company's standing in the community or market.

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Customers could be external stakeholders. For example, maybe the end goal of a project is to lower the cost of a core product. Although the clients are not actively involved in pricing strategies or development, they will be the first in line to be affected. Let's say the price decrease made customers happier and feel more inclined to shell out their money, that would increase your sales and revenues. and the company could reach better profitability in the end. (Slide 5)

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Stakeholder Analysis evaluates and prioritizes participants and key players by identifying all potential stakeholders, understanding their interests, influence, interdependencies, and potential impact on the project. It then prioritizes them based on their influence and impact on the project. This helps in developing communication and management strategies to engage effectively with each stakeholder.

The key components of the Stakeholder Analysis framework typically include: identification of stakeholders, understanding stakeholders' interests and expectations, assessing the influence and importance of each stakeholder, understanding the relationship between stakeholders, and developing communication strategies for each stakeholder. This framework helps to prioritize and manage stakeholders effectively, ensuring that their interests are taken into account, which can contribute to the success of a project.

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Stakeholder matrix

The stakeholder matrix helps managers figure out whose needs should be more heavily weighted as decisions are made and project tasks get implemented. With so many stakeholders involved, it's hard to appease everyone, so use this matrix to make decisions that are most beneficial to the most influential stakeholders.

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The Stakeholder Analysis framework enhances business strategy by helping managers identify and prioritize the needs of key stakeholders. It provides a systematic way to evaluate the influence and impact of various stakeholders on a project. This allows for more informed decision-making, ensuring that the most beneficial decisions are made for the most influential stakeholders. It also aids in managing potential risks and conflicts by understanding the interests and expectations of different stakeholders.

The Stakeholder Analysis framework aligns with the objectives of digital transformation initiatives by helping to identify and prioritize the needs of key stakeholders. This is crucial in digital transformation initiatives as they often involve changes that impact various stakeholders differently. By understanding who the most influential stakeholders are, and what their needs and concerns might be, managers can make decisions that are most beneficial to these stakeholders, thereby increasing the chances of successful digital transformation.

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The criteria to be measured are stakeholder influence or power (on the y-axis) and stakeholder interest (on the x-axis). While your company might prioritize other criteria not listed here, these are two of the most common bar for assessments.

When the interest and influence of a stakeholder group are both low, these stakeholders should be considered the least. Simply monitor them until their interest level increases.

If the stakeholder's interest level is low, but their power is high, try to meet their needs and engage them to increase their interest. This might be high net worth investors or a group/individual with the potential to create new partnerships and business opportunities. Even if they aren't participating in your organization, if you deliver bad results to them, they could still have an impact, so manage carefully.

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To engage high power, low interest stakeholders in a project, you can use several strategies. First, understand their needs and interests. This can be done through regular communication and feedback sessions. Second, involve them in decision-making processes where their power and influence can be significant. Third, keep them informed about the project's progress and how it benefits them. Lastly, acknowledge their contributions and value to the project. This can increase their interest and engagement in the project.

Stakeholder analysis can help in identifying potential business opportunities by evaluating and prioritizing participants and key players in a project. It can help identify stakeholders with high power but low interest, such as high net worth investors or individuals with the potential to create new partnerships and business opportunities. By meeting their needs and engaging them, their interest level can be increased, potentially leading to new business opportunities. It's also important to manage these stakeholders carefully, as delivering bad results could have a negative impact.

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If a stakeholder's interest is high, but their influence is low, show them enough consideration and inform them of any upcoming announcements. You can also make use of their interest through their involvement in low-risk areas. These stakeholders could be great supporters with game-changing feedback later down the line.

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Stakeholder Analysis can be used to leverage the involvement of stakeholders in low-risk areas by identifying those with high interest but low influence. These stakeholders can be shown consideration and informed of any upcoming announcements. Their interest can be utilized by involving them in low-risk areas of the project. This involvement can turn them into great supporters who can provide valuable feedback later in the project.

In the Stakeholder Analysis framework, a stakeholder's interest and influence play a crucial role in determining their impact on a project. Stakeholders with high interest but low influence can be kept informed and involved in low-risk areas, leveraging their interest for potential valuable feedback. On the other hand, stakeholders with high influence need to be carefully managed, as their actions can significantly affect the project's outcome. The framework helps in prioritizing stakeholders based on their interest and influence, thus guiding the project team on how to engage with each stakeholder effectively.

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If a stakeholder's interest and influence are both high, these are the most important players to your operation and they should definitely be focused on. You need to actively manage, appease, communicate with them regularly, and ask for their advice throughout the decision-making process. (Slide 8)

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Stakeholder map

In addition to stakeholders' power and influence, their general attitudes and sentiments are important to monitor as well. Map out each stakeholder's attitudes with this slide. On the right, common stakeholder players associated with the project are listed with arrow icons to visualize which players are supportive and advocating, which are neutral and indifferent to the subject, and which are critical of your process. This emotional assessment can also present potential risks that certain stakeholders may try to block a project's progress because they don't like its direction or question the results. (Slide 11)

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Sure, a practical example of a project where the Stakeholder Analysis framework was effectively used is the construction of a new airport. The project manager identified all the stakeholders including local government, residents, airlines, and environmental groups. Each stakeholder's power, influence, and attitude were assessed. For instance, the local government had high power and influence, and their attitude was supportive. On the other hand, environmental groups had lower power but were critical of the project. This analysis helped the project manager to prioritize stakeholder engagement activities, address concerns proactively, and successfully navigate the project through various challenges.

Potential risks can be identified using the Stakeholder Analysis framework by assessing the power, influence, and attitudes of each stakeholder. This includes understanding which stakeholders are supportive and advocating for the project, which are neutral and indifferent, and which are critical of the process. This emotional assessment can highlight potential risks, as stakeholders who are critical may try to block a project's progress if they disagree with its direction or question the results.

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Stakeholder analysis table

Lastly, organize and record your stakeholder landscape and list the key players in a category. In this example, stakeholders are separated by relationship: contractual stakeholders and regulatory stakeholders.

Here, you can track each stakeholder with a brief description of their objective for their involvement, their level of power and influence as well as their level of risk.

As far as risk levels go, stakeholders with higher risk levels are more likely jeopardize a project's success or failure. They could also be more prone to take actions that could hurt your end goals. (Slide 15)

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