Business Strategies and Frameworks (Part 4) Presentation preview
GE / McKinsey Directional Policy Matrix Slide preview
GE / McKinsey Directional Policy Matrix Slide preview
McKinsey's 7 Degrees of Strategic Freedom Slide preview
McKinsey's 7 Degrees of Strategic Freedom Slide preview
Profitability Framework (for Digital Product) Slide preview
Profitability Framework (for Physical Product) Slide preview
Market Entry Assessment Slide preview
Competitive Benchmarking Slide preview
Business Impact Analysis (BIA) Slide preview
STAR Framework Slide preview
AcdB Analysis Slide preview
Stakeholder Analysis Slide preview
Stakeholder Engagement Matrix Slide preview
Market Sizing Framework Slide preview
Industry Analysis Slide preview
Process Efficiency Slide preview
Issue Tree Slide preview
Market Size Drivers Slide preview
Lifecycle Analysis Slide preview
Implementation Planning and Sequencing Slide preview
Risk Heat Map Slide preview
Common Cost Patterns Slide preview
Case Framework Slide preview
Key Business Questions Slide preview
Formulas Slide preview
Case Types Slide preview
Bubble Chart Slide preview
Stacked Bar Chart Slide preview
Marimekko Chart Slide preview
Waterfall Chart Slide preview
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Synopsis

Want ways to think through and solve any business problems? Our Business Strategies and Frameworks (Part 4), the latest of a four-part collection, provides the best tools to find the perfect solutions. It includes slides for McKinsey Directional Policy Matrix, Cost Patterns, Competitive Benchmarking, Market Entry Assessment, Stakeholder Analysis, plus many more.

Questions and answers

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Stakeholder Analysis is a crucial tool in business problem-solving for several reasons. Firstly, it helps identify all parties involved in a situation, ensuring that no key players are overlooked. Secondly, it allows for a better understanding of stakeholders' interests, needs, and influence, which can inform strategy and decision-making. Thirdly, it can help predict and manage potential conflicts, leading to smoother implementation of solutions. Lastly, it fosters better communication and engagement with stakeholders, which can improve relationships and support for initiatives.

Competitive Benchmarking can be effectively utilized in Market Entry Assessment by providing valuable insights into the competitive landscape of the new market. It allows a company to understand the strengths and weaknesses of its competitors, identify gaps in the market, and develop strategies to gain a competitive edge. This can include analyzing competitors' products, services, marketing strategies, and customer satisfaction levels. The information gathered can then be used to make informed decisions about market entry, such as choosing the right product or service to launch, determining the optimal pricing strategy, and developing effective marketing campaigns.

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GE/McKinsey Directional Policy Matrix

When it comes to investments, businesses are faced with the challenge of limited resources but also many possibilities. For diversified businesses, deciding which products to invest in is even more difficult. This issue was addressed by the GE/McKinsey matrix. At that time, General Electric had many unrelated products and didn't have the desired returns from its investments. They consulted McKinsey, and the resulting directional policy matrix was created. It evaluates opportunities based on industry attractiveness and competitive capability.

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The GE McKinsey Matrix is a nine-cell matrix used by companies for product portfolio analysis. It helps businesses decide where to invest. For Google, we can consider three of its products: Google Search, Google Glass, and Google Plus.

1. High Industry Attractiveness, High Competitive Strength: Google Search. It's in a highly attractive industry with a lot of users and advertisers. Google's competitive strength here is very high, as it's the leading search engine worldwide.

2. High Industry Attractiveness, Low Competitive Strength: Google Glass. The wearable tech industry is attractive with high growth potential. However, Google Glass didn't perform well due to issues like high price and privacy concerns.

3. Low Industry Attractiveness, High Competitive Strength: Google Plus. The social networking industry is highly competitive with dominant players like Facebook. Despite Google's strength, Google Plus didn't attract many users and was eventually shut down.

4. Low Industry Attractiveness, Low Competitive Strength: This could be a hypothetical product in a saturated market where Google doesn't have a unique offering.

Remember, the matrix is used for strategic decision-making, guiding where to invest, develop, or divest.

The GE McKinsey Matrix is a strategic business tool that helps companies decide where to invest among multiple business units or product lines. It evaluates opportunities based on two dimensions: industry attractiveness and business unit strength.

For Google products, the matrix could be applied as follows:

1. Industry Attractiveness: This could include factors such as market size, growth rate, profitability, and competitive intensity. For example, the search engine market, where Google Search operates, is highly attractive due to its large size and high growth rate.

2. Business Unit Strength: This could include factors such as market share, brand strength, technological capability, and quality of personnel. For example, Google Maps has a high market share and strong brand, making it a strong business unit.

By plotting Google's products on the GE McKinsey Matrix, Google can identify which products to invest in (high industry attractiveness and high business unit strength), which to maintain (high in one dimension but low in the other), and which to divest (low in both dimensions).

Remember, the matrix is a strategic tool and should be used in conjunction with other tools and analysis to make informed business decisions.

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The larger the circle on this bubble chart, the better suited the opportunity is, given an organization's existing capabilities. With this, you can see which opportunities should take priority and which may need to be divested. (Slide 6)

GE / McKinsey Directional Policy Matrix

To figure out where to plot each opportunity on the bubble chart, use this table to make an assessment. Make a list of factors weighted by importance. Then, rate each factor from 1-5 or 1-10. Finally, calculate the total score. (Slide 5)

GE / McKinsey Directional Policy Matrix

Cost patterns

The ability to lower costs can be the biggest competitive advantage for certain companies. Through cost pattern analysis, management can better budget to reduce costs and maximize profit. It also allows them to set realistic production and sales goals. There are two main types of costs: variable and  fixed.

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While the content does not provide a specific example, a well-known case of a company using cost pattern analysis to reduce costs and increase profit is Walmart. Walmart's cost pattern analysis involves a deep understanding of their fixed and variable costs. They use this information to negotiate better deals with suppliers, optimize their logistics and inventory management, and pass savings onto customers while still maintaining profitability. This strategy has helped Walmart become one of the largest and most profitable retailers in the world.

Alternative strategies to cost pattern analysis for setting realistic production and sales goals could include market analysis, competitor analysis, and demand forecasting. Market analysis involves studying the dynamics of the market in which the company operates, including customer needs and preferences, to set goals that align with market trends. Competitor analysis involves studying the strategies and performance of competitors to identify opportunities and threats, and set goals accordingly. Demand forecasting involves predicting future demand for the company's products or services, which can help in setting production and sales goals.

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  • Variable costs typically change in proportion to changes in volume of activity. For example, if more bikes are produced and sold, the total variable cost will be higher.
  • Fixed costs, on the other hand, do not change with the volume of activity. This includes costs like salaried employees, building rent, or insurance.
Common Cost Patterns

These graphs show some common patterns that take these costs into account. You can expect the cost structure for a grocery store versus a software company to be wildly different. But no matter what type of business, familiarity with the behavior of costs and how they shift is essential for pricing assessments, cutting costs and budgeting expenses. (Slide 26)

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Competitive benchmarking

Benchmarking your business against others in the industry can help identify how successful your company is in comparison, where it excels, and where it falls behind. By setting up a list of critical success factors, you can create a series of standards to match up to your competition and recognize the disparities.

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Market Entry Assessment provides several benefits in business strategies and frameworks. It helps in understanding the dynamics of the new market, including competition, customer preferences, and regulatory environment. This understanding aids in making informed decisions about whether to enter the market, what strategy to adopt, and how to allocate resources. It also helps in identifying potential risks and devising mitigation strategies. Furthermore, it provides insights into potential partnerships or acquisitions that could facilitate market entry.

Visual comparisons of competitor scores and customer scores can enhance business decision making by providing a clear and concise overview of how a company is performing in comparison to its competitors. This can highlight areas where the company is excelling or falling behind, allowing for targeted improvements. It can also identify trends and patterns that may not be immediately apparent in numerical data. This visual representation can make it easier for decision makers to understand the data and make informed decisions.

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Competitive Benchmarking

Here, each success factor is given a weight for importance, and then scored by customers. Plot out the scores for each success factor under the companies that are the biggest competitors. The gray dots indicate the competitor scores, while the blue dots are how customers scored your company. Quickly make visual comparisons by looking at the plotted lines to see what's working and what's not. (Slide 12)

Questions and answers

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Significant product improvement can lead to the downfall of a firm in several ways. Firstly, if the improvements are too drastic and not in line with customer expectations or needs, it can lead to customer dissatisfaction and loss of market share. Secondly, significant improvements often require substantial investment. If the return on investment is not realized, it can lead to financial instability. Lastly, if the improvements make the product too complex or difficult to use, it can deter customers.

Key factors to consider in a market entry analysis include: understanding the market size and growth prospects, evaluating the competitive landscape, assessing the regulatory environment, identifying potential barriers to entry, and analyzing the company's own capabilities and resources. It's also important to consider the potential risks and challenges, as well as the potential return on investment.

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Market Entry Assessment

Market entry analysis is used to evaluate if a company should enter a market or offer new products in existing markets. In this case, some areas that are commonly considered are growth prospects, skills and difficulties. In most cases, product performance improves over time. But too big of an improvement can actually lead the downfall of a firm. Now, this sounds counterintuitive, but here's why… (Slide 11)

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Market Entry Assessment

This paradox is called the "innovator's dilemma": A product or tech advances to the point where the average consumers don't have a need for the above-and-beyond performance. At this point, these customers aren't willing to pay a higher price for the better performance. In fact, they'd rather buy a less advanced tech for a lower price. There's a certain range of performance that customers can utilize, and past that point, both consumers and the business will start to see diminishing returns.

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Competitive benchmarking in the business industry has several practical applications. It allows companies to compare their performance with that of their competitors, identify areas where they are underperforming, and develop strategies to improve. It can also help businesses understand industry standards and trends, and set realistic goals based on these benchmarks. Furthermore, it can provide insights into competitors' strategies and tactics, which can be used to anticipate their moves and respond effectively. Lastly, it can foster a culture of continuous improvement within the organization, as employees strive to meet or exceed the benchmarks.

The McKinsey Directional Policy Matrix is a framework used in strategic management to categorize and prioritize business units or product portfolios. It differs from other business frameworks in its approach and focus. Unlike the BCG Matrix which only considers market growth and market share, the McKinsey Matrix also takes into account other factors such as industry attractiveness and business unit strength. This makes it a more comprehensive tool for strategic planning. However, it may be more complex and time-consuming to use compared to simpler frameworks.

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Once a product reaches the point of unmet needs, it may be time to start thinking about pivoting. That way, you can be sure the company is focused on activities that address the customers' needs and promise higher profits.

Stakeholder analysis

Stakeholders include people, leaders, organizations and other parties who could be affected or have an influence on a project's outcome. They can be from within an organization or external to it. Here we map the stakeholders by power and interest. Keep satisfied and monitor those who have little interest, but the ones to monitor closest are those with high power and high interest. Communicate often with these stakeholders. Or if you want a simpler design, this matrix lists them all out with just the important details. (Slides 16-17)

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Business Impact Analysis (BIA) plays a crucial role in risk prevention and scenario planning during economic disruptions. It helps businesses identify and evaluate potential effects of disruptions on critical business operations. This process involves identifying critical functions, assessing the potential qualitative and quantitative impact of disruptions, and prioritizing recovery strategies. BIA can aid in scenario planning by providing a structured approach to identify recovery strategies and timeframes, which can be particularly useful during economic disruptions. It allows businesses to prepare for potential ups and downs in the macroeconomic world, ensuring they have the necessary strategies in place to recover and continue operations.

The key steps in conducting a successful business impact analysis are:

1. Identify the key functions and processes within the business.
2. Determine the potential impact of a disruption to these functions and processes.
3. Prioritize the functions and processes based on their importance to the business.
4. Develop recovery strategies for each function and process.
5. Test the recovery strategies to ensure they are effective.
6. Review and update the analysis regularly to account for changes in the business environment.

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Stakeholder Analysis
Stakeholder Engagement Matrix

Business impact analysis (BIA)

Business impact analysis has a lot to do with risk prevention and scenario planning in the event of disruption. It can help prepare for ups and downs in the macro economic world. With this chart, map out the information needed to develop recovery strategies from a disruption, such as how much time it will take to recover and the importance of a recovery. In our uncertain economy, this tool is more important than ever. (Slide 13)

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Business Impact Analysis (BIA)
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