استراتژی های کسب و کار و چارچوب ها (بخش 4)

The GE McKinsey Matrix is a nine-cell matrix used by companies for product portfolio analysis. It helps businesses decide where to invest. For Google, we can consider three of its products: Google Search, Google Glass, and Google Plus.

1. High Industry Attractiveness, High Competitive Strength: Google Search. It's in a highly attractive industry with a lot of users and advertisers. Google's competitive strength here is very high, as it's the leading search engine worldwide.

2. High Industry Attractiveness, Low Competitive Strength: Google Glass. The wearable tech industry is attractive with high growth potential. However, Google Glass didn't perform well due to issues like high price and privacy concerns.

3. Low Industry Attractiveness, High Competitive Strength: Google Plus. The social networking industry is highly competitive with dominant players like Facebook. Despite Google's strength, Google Plus didn't attract many users and was eventually shut down.

4. Low Industry Attractiveness, Low Competitive Strength: This could be a hypothetical product in a saturated market where Google doesn't have a unique offering.

Remember, the matrix is used for strategic decision-making, guiding where to invest, develop, or divest.

The GE McKinsey Matrix is a strategic business tool that helps companies decide where to invest among multiple business units or product lines. It evaluates opportunities based on two dimensions: industry attractiveness and business unit strength.

For Google products, the matrix could be applied as follows:

1. Industry Attractiveness: This could include factors such as market size, growth rate, profitability, and competitive intensity. For example, the search engine market, where Google Search operates, is highly attractive due to its large size and high growth rate.

2. Business Unit Strength: This could include factors such as market share, brand strength, technological capability, and quality of personnel. For example, Google Maps has a high market share and strong brand, making it a strong business unit.

By plotting Google's products on the GE McKinsey Matrix, Google can identify which products to invest in (high industry attractiveness and high business unit strength), which to maintain (high in one dimension but low in the other), and which to divest (low in both dimensions).

Remember, the matrix is a strategic tool and should be used in conjunction with other tools and analysis to make informed business decisions.

While the content does not provide a specific example, a well-known case of a company using cost pattern analysis to reduce costs and increase profit is Walmart. Walmart's cost pattern analysis involves a deep understanding of their fixed and variable costs. They use this information to negotiate better deals with suppliers, optimize their logistics and inventory management, and pass savings onto customers while still maintaining profitability. This strategy has helped Walmart become one of the largest and most profitable retailers in the world.

Alternative strategies to cost pattern analysis for setting realistic production and sales goals could include market analysis, competitor analysis, and demand forecasting. Market analysis involves studying the dynamics of the market in which the company operates, including customer needs and preferences, to set goals that align with market trends. Competitor analysis involves studying the strategies and performance of competitors to identify opportunities and threats, and set goals accordingly. Demand forecasting involves predicting future demand for the company's products or services, which can help in setting production and sales goals.

Significant product improvement can lead to the downfall of a firm in several ways. Firstly, if the improvements are too drastic and not in line with customer expectations or needs, it can lead to customer dissatisfaction and loss of market share. Secondly, significant improvements often require substantial investment. If the return on investment is not realized, it can lead to financial instability. Lastly, if the improvements make the product too complex or difficult to use, it can deter customers.

Key factors to consider in a market entry analysis include: understanding the market size and growth prospects, evaluating the competitive landscape, assessing the regulatory environment, identifying potential barriers to entry, and analyzing the company's own capabilities and resources. It's also important to consider the potential risks and challenges, as well as the potential return on investment.

Competitive benchmarking in the business industry has several practical applications. It allows companies to compare their performance with that of their competitors, identify areas where they are underperforming, and develop strategies to improve. It can also help businesses understand industry standards and trends, and set realistic goals based on these benchmarks. Furthermore, it can provide insights into competitors' strategies and tactics, which can be used to anticipate their moves and respond effectively. Lastly, it can foster a culture of continuous improvement within the organization, as employees strive to meet or exceed the benchmarks.

The McKinsey Directional Policy Matrix is a framework used in strategic management to categorize and prioritize business units or product portfolios. It differs from other business frameworks in its approach and focus. Unlike the BCG Matrix which only considers market growth and market share, the McKinsey Matrix also takes into account other factors such as industry attractiveness and business unit strength. This makes it a more comprehensive tool for strategic planning. However, it may be more complex and time-consuming to use compared to simpler frameworks.

Business Impact Analysis (BIA) plays a crucial role in risk prevention and scenario planning during economic disruptions. It helps businesses identify and evaluate potential effects of disruptions on critical business operations. This process involves identifying critical functions, assessing the potential qualitative and quantitative impact of disruptions, and prioritizing recovery strategies. BIA can aid in scenario planning by providing a structured approach to identify recovery strategies and timeframes, which can be particularly useful during economic disruptions. It allows businesses to prepare for potential ups and downs in the macroeconomic world, ensuring they have the necessary strategies in place to recover and continue operations.

The key steps in conducting a successful business impact analysis are:

1. Identify the key functions and processes within the business.
2. Determine the potential impact of a disruption to these functions and processes.
3. Prioritize the functions and processes based on their importance to the business.
4. Develop recovery strategies for each function and process.
5. Test the recovery strategies to ensure they are effective.
6. Review and update the analysis regularly to account for changes in the business environment.