Product Roadmap Presentation preview
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Product Evolution Canvas Slide preview
Product Evolution Slide preview
Product Evolution Slide preview
Product Comparison Slide preview
Product Metrics Slide preview
Growth Chart Slide preview
Market Share Slide preview
Product Vision Roadmap Slide preview
Quarterly Product Roadmap Slide preview
Monthly Roadmap Slide preview
Agile Product Roadmap Slide preview
Agile Roadmap Slide preview
Agile Product Roadmap Slide preview
Product Roadmap Slide preview
Product Roadmap Slide preview
Sprint Roadmap Slide preview
Sprint Roadmap Slide preview
Sprint Plan Slide preview
Roadmap Status Updates Slide preview
Now-Next-Later Roadmap Slide preview
Now-Next-Later Slide preview
Now-Next-Later Slide preview
Now-Next-Later Roadmap Slide preview
Now-Next-Later Slide preview
Now-Next-Later Roadmap Slide preview
Innovation Roadmap Slide preview
Product Roadmap Slide preview
Product Timeline Slide preview
Release Roadmap Slide preview
User Story Map Slide preview
Product Release Roadmap Slide preview
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Synopsis

Need to manage and share the development of a product? Product roadmaps are tools used to map out your plan of action for new or existing products. They work as a source of truth document to outline the direction, priorities, progress and vision of a product over time.

Our Product Roadmap collection provides customizable resource slides that you can download and customize for any business need. It includes slides for product evolution roadmaps, now-next-later roadmaps, agile roadmaps, release roadmaps, product metrics, plus many more. Let's review how these tools work, and how each one contributes to the successful creation and implementation of any product.

Questions and answers

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While specific case studies are not provided in the content, many successful companies use product evolution roadmaps. For instance, Apple's iPhone evolution is a great example. They started with a basic model and gradually introduced new features and improvements over time, demonstrating a clear product evolution roadmap. Another example is Microsoft's evolution of its Office Suite, where they consistently added new features and improved user experience over time. These examples demonstrate the successful implementation of product evolution roadmaps.

Agile roadmaps and release roadmaps are both effective in their own ways. Agile roadmaps are flexible and focus on short-term goals, allowing for changes and adjustments based on feedback and changing priorities. They are ideal for products in industries that are rapidly changing. On the other hand, release roadmaps provide a detailed view of what features or updates will be released and when. They are more rigid and are ideal for products with a more predictable development cycle. Both types of roadmaps provide transparency and align teams towards a common goal, but the choice between them depends on the nature of the product and the industry.

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Tool highlights

Product evolution

A good roadmap will show stakeholders the strategic direction planned for a product. A "Product Evolution" is the journey any product takes to better serve the customers' needs. This slide shows a product's journey: starting with the minimum viable product, which is the bare minimum, with just the features the product needs to be usable. Next, the core product adds a few more features, and then the full-scale product has all the bells and whistles that the product should eventually include. It's basically the end goal. A product evolution canvas visualizes the products of different competitors to quickly compare them. On the right side, there's space to make note of the key takeaways of each product for analysis. The timeline shows how the appearance of products changes over time. Then, add some images or concept art of what the products look like.

Questions and answers

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A classic example of a product that followed the product evolution roadmap from minimum viable product (MVP) to full-scale product is the social media platform, Facebook. Initially, Facebook started as a simple website called "Thefacebook" in 2004, designed for Harvard students to connect with each other. This was the MVP stage. As the platform gained popularity, it expanded to other universities and eventually to the general public, adding more features such as the "Wall", photo sharing, and status updates. This was the core product stage. Today, Facebook is a full-scale product with a multitude of features including marketplace, groups, events, and more. It has also acquired other companies like Instagram and WhatsApp, further expanding its product offerings.

Some alternative strategies to the product evolution roadmap in managing the development of a product include Agile Roadmapping, Feature-based Roadmapping, and Vision-based Roadmapping. Agile Roadmapping is a flexible approach that allows for changes and adjustments as the product develops. Feature-based Roadmapping focuses on the development of specific features of the product. Vision-based Roadmapping, on the other hand, is driven by the long-term vision for the product, focusing on the overall direction rather than specific features or timelines.

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Product Evolution
Product Evolution

Every product we know has been re-imagined and updated multiple times as it's evolved. For example, at the beginning of 2022, the automaker Tesla updated its product roadmap to highlight how its full self-driving vehicle AI would be used to develop an AI robot called the Tesla bot. And sure enough, at its most recent AI day, the company released a live demo of the bot, showing the product evolution from a chip in Tesla cars to a robot that can deliver packages. Even when developing a new product, it's important to have a vision for how it will change over time. It will also be easier to get buy-in from executives and make sure that everyone works towards a common goal. (Slide 3)

Questions and answers

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Developing a product like the Tesla bot presents several challenges. These include technological hurdles, such as creating advanced AI and robotics, and logistical issues, like manufacturing and distribution. There's also the need for regulatory approval and public acceptance. A product roadmap can help overcome these challenges by providing a clear vision and direction for the product. It outlines the priorities and progress over time, helping to align all stakeholders towards a common goal. It can also help in anticipating and planning for potential obstacles, thereby ensuring smoother execution.

Regular updates to a product roadmap, like Tesla's, can offer several benefits. Firstly, it allows the company to adapt to changes in the market, technology, or customer needs, ensuring the product remains relevant and competitive. Secondly, it provides clear communication to stakeholders about the direction of the product, which can help secure buy-in and align efforts towards common goals. Lastly, it can highlight progress and achievements, boosting morale and demonstrating the value of the product to investors and customers.

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Now-Next-Later roadmap

Without a product roadmap, it's easy for products to get overly complicated and for resources to get wasted. Some companies do roadmaps really well, like how entertainment companies such as Marvel will broadcast its Marvel Cinematic Universe roadmap years into the future.

Sometimes, roadmaps can devolve into cluttered release calendars with way too many dates. The Now-Next-Later framework is a great way to get around that. Instead of specific dates, Now-Next-Later focuses on periods of time, which allows for more flexibility to easily reorganize strategic points without having to rewrite a whole roadmap from scratch. For example, Marvel will typically broadcast release dates two to three years out, but once films get further out, the exact titles that go with those dates remain to be slotted. This is by design.

Questions and answers

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A real-world example of a product that successfully used the Now-Next-Later framework in its roadmap is Marvel's movie release strategy. Marvel typically broadcasts release dates two to three years out, but once films get further out, the exact titles that go with those dates remain to be slotted. This allows for more flexibility to easily reorganize strategic points without having to rewrite a whole roadmap from scratch.

Some alternative methods to the Now-Next-Later framework for creating flexible product roadmaps include the Goal-Oriented roadmap, Theme-Based roadmap, and Feature-Based roadmap. The Goal-Oriented roadmap focuses on the strategic goals of the product rather than specific features or timelines. The Theme-Based roadmap groups planned activities around specific themes, allowing for flexibility in execution. The Feature-Based roadmap, while less flexible, provides a detailed view of the specific features planned for development.

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Here's how you can communicate priorities over a broad time frame with Now-Next-Later: Release 1.0 is the NOW, and it represents the minimum viable product, while Release 1.1 is the NEXT version of the product with more added benefits. LATER are the product versions down the line with even more added benefits. Those versions are the destination at the end of the roads.

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One real-world example of a product that used the Now-Next-Later roadmap for its evolution is the development of the iPhone. The first iPhone (NOW) was the minimum viable product with basic features like calling, texting, and internet browsing. The NEXT phase saw the introduction of the App Store, enhancing the phone's capabilities. The LATER phase included advanced features like Siri, Touch ID, and Face ID, which were added in subsequent versions.

Some alternative strategies to the Now-Next-Later roadmap for managing product development include the Theme-based Roadmap, the Goal-oriented Roadmap, and the Feature-based Roadmap. The Theme-based Roadmap groups initiatives into high-level themes, allowing for flexibility in execution. The Goal-oriented Roadmap focuses on achieving specific business objectives, and the Feature-based Roadmap is a detailed plan that outlines each feature to be developed.

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Now-Next-Later Roadmap

Agile roadmap

During product development, nothing is set in stone, so it's important to remain flexible and agile. That's where the Agile roadmap comes in. Agile is the industry standard for product development nowadays. Instead of being "date" or "feature" driven, an Agile roadmap is centered around objectives and goals. These goals are organized into and developed during short periods of work, known as sprints. Working in sprints gives teams a little more room for experimentation than a traditional roadmap. That sense of freedom can often lead a team that outperforms expectations.

Questions and answers

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Trello, a popular project management tool, is a good example of a company that effectively uses color-coded progress bars in their product roadmap. They use labels (color-coded) to represent different stages of a task or project. This allows users to quickly understand the status and priority of different tasks at a glance.

Some alternative strategies to using an agile roadmap for managing product development include using a traditional project management approach, which involves detailed upfront planning and a linear progression of tasks. Another alternative is the Lean methodology, which focuses on eliminating waste and delivering value to the customer as quickly as possible. Scrum is another approach that emphasizes collaboration, functioning software, team self management, and the flexibility to adapt to emerging business realities.

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On the left side, different teams are listed alongside their most important tasks to envision which tasks each is responsible for and how they will collaborate. An alternate agile roadmap offers a more detailed timeline, more functions, and space for a project summary at the bottom that acts as a mini project charter to quickly inform teams of what's important. Progress bars can be color-coded so users can easily distinguish priority or risk levels.

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Product Roadmap

Release roadmap

While the agile and product evolution roadmaps are more strategy-oriented and exploratory, sometimes a more practical roadmap focused on execution is needed. That's where the release roadmap comes in. Release roadmaps are about coordinating the launch of what has already been built.

For a more visual-friendly way to showcase a release schedule, this slide zooms in on one release cycle and highlights the exact updates and features that will be built on an upcoming release. Each task has its own progress bar, and team member assigned to it with various development areas listed on the left. Once all the tasks are in the completed column, the product is ready to release.

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Release Roadmap

Product metrics

As roadmaps are one of the few things that everyone in the organization will see, they provide a glimpse into why decisions are made and where a product and organization is headed. Ideally, all the items on the roadmap should move the organization's key metrics in a positive direction.

When there is a measurable outcome attached to a new product instead of just an abstract idea, it's a lot easier to gain support. These metrics might be user growth, or user retention, or time-on-app, or referral rate. With a product metrics timeline, track whichever of those metrics are most important over time, then continually cross-reference against the roadmap to make sure everything's going according to plan.

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Growth Chart

Teams should always weigh the benefits of short wins versus progress on long-term goals. A good product roadmap will combine both. When developing multiple products, it's important to stay aligned on roadmap style, visuals, and color coding, so a premade product roadmap framework like ours will make that a lot easier.

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Powerpoint Keynote Google Slides
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Microsoft Powerpoint
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