How are global companies like Apple and Google preparing for the predicted recession based on macroeconomic trends?

While the content does not provide specific details on how companies like Apple and Google are preparing for the predicted recession, it's common for large corporations to have strategies in place for economic downturns. These strategies may include cost-cutting measures, diversifying their product portfolio, and focusing on core business operations. They may also increase their cash reserves to maintain financial stability during challenging times.

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Given the state of the economy, it's always important to take into account macroeconomic trends that could impact growth or even cause a recession. Based on a survey of 400 CEOs of large global companies, a whopping 86% are preparing for a recession in the coming months. And only 34% think it's going to be a short one. By presenting figures around a mindset of scenario planning, you can prep stakeholders for the event of a downturn. 

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