Mobile App Business Plan  Spreadsheet preview
Dashboard "Revenues" Sheet preview
Dashboard "Expense" charts  Sheet preview
Dashboard "Expense" charts (part 2)  Sheet preview
Dashboard "Profit" financial projections Sheet preview
Dashboard "Revenues" and "Breakeven analysis" Sheet preview
Summary sheet Sheet preview
Summary sheet financials Sheet preview
Subscription revenue projection Sheet preview
Subscription revenue projection (part 2) Sheet preview
Product revenue projection Sheet preview
Product revenue projection Sheet preview
Ad revenue projections  Sheet preview
CapEx expenses  Sheet preview
Overhead expenses by role Sheet preview
Company overhead expenses  Sheet preview
Marketing and sales expenses Sheet preview
Operations expenses Sheet preview
Operations expenses summary  Sheet preview
Ads revenue Sheet preview
Input fields Sheet preview
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Synopsis

Need a business plan for projections and scenario planning? This fully customizable Mobile App Business Plan can forecast new business lines, products, or price strategies, whether the revenue model is based on subscriptions, ads, or in-app purchases. Accounts for CapEx, overhead, and sales and marketing costs. We've created this Mobile App Business Plan spreadsheet template in Excel and Google Sheets that you can use to plan your next mobile app.

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Questions and answers
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While the specific names of businesses that have used this business plan for their mobile apps are not disclosed due to confidentiality, many successful mobile app businesses have used similar strategies. These include subscription models, ad-based revenue, and in-app purchases. Companies like Spotify, Netflix, and Candy Crush have all used these models to great success. Spotify and Netflix use a subscription model where users pay a monthly fee for access to their content. Candy Crush, on the other hand, uses in-app purchases where users can buy additional features or content within the app.

Some alternative strategies to subscription, ads, or in-app purchases as revenue models could include:

1. Freemium model: This is where basic services are provided for free but users have to pay for premium features.

2. Sponsorship: This involves partnering with other companies for mutual benefit.

3. Crowdfunding: This involves raising small amounts of money from a large number of people, typically via the Internet.

4. Licensing: This involves selling the rights to use your product or service to another company.

5. Direct sales: This involves selling your product or service directly to the customer, bypassing any third-party retailers or wholesalers.

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Whether your revenue model is based on subscriptions, ads, or in-app purchases, this Mobile App Business Plan template has everything you need for forecasts and projections with charts and graphs. Best of all, the Mobile App Business Plan spreadsheet is fully customizable and isn't just for mobile apps. Any business can use it to forecast prospective profits and expenses no matter their revenue model. We'll now show how to use the Mobile App Business Plan spreadsheet template for projections, forecasting, and scenario planning no matter what stage a business is in.

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Questions and answers
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I'm sorry, but as a language model AI, I don't have access to specific real-world examples of businesses using this spreadsheet template for their financial projections. However, many businesses across various industries use similar templates for their financial planning. These templates help in forecasting revenues, expenses, and profitability, which are crucial for strategic planning and decision making.

Some alternative methods for forecasting and scenario planning in business strategy include the use of financial models, trend analysis, and predictive analytics. Financial models can help businesses project future revenues and expenses based on historical data and assumptions. Trend analysis involves examining historical data to identify patterns and trends that can inform future business decisions. Predictive analytics uses statistical algorithms and machine learning techniques to predict future outcomes based on historical data. These methods can be used individually or in combination to provide a comprehensive view of potential future scenarios.

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Define your business mobile apps fields

To begin your mobile app development project plan, start on the Fields tab. First enter any static inputs such as company name, start date, and the horizon in months to be forecasted. This model is hard-capped at 121 months (or 10 years). With macroeconomic factors what they are going into 2023, many variables change rapidly. A forecast of 12 months, three years, and five years is usually sufficient for scenario planning. But as 91% of CEOs are planning for a recession in the next 12 months, it is currently advised to increase the amount of runway startups have saved away from the typical 18 months to 36 months - that's right, three years worth.

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Questions and answers
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The implications of a majority of CEOs planning for a recession in the next 12 months on the mobile app industry could be significant. It could lead to a slowdown in the development of new apps as companies tighten their budgets and focus on maintaining their current operations. There might also be a shift towards more conservative business strategies, with less risk-taking in terms of innovation and expansion. Furthermore, consumer spending on apps could decrease, affecting the revenue of app developers. However, it could also present opportunities for apps that offer cost-saving or value-adding solutions during tough economic times.

Alternative strategies for scenario planning in mobile app development could include:

1. Agile Development: This approach allows for flexibility and adaptability, with regular iterations and feedback loops.

2. Lean Development: This strategy focuses on developing a minimum viable product (MVP) to test market reactions before investing heavily.

3. Outsourcing: If the in-house team lacks certain skills or resources, parts of the development process can be outsourced.

4. User-Centered Design: This strategy involves designing the app based on user needs and preferences, which can be identified through user research and testing.

5. Cross-Platform Development: Developing an app that can run on multiple platforms (like Android and iOS) can increase market reach and ROI.

6. Security-Focused Development: With increasing concerns about data privacy and security, incorporating strong security measures in the app development process can be a strategic move.

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Input fields
Subscription revenue projection
Subscription revenue projection (part 2)

Next, adjust any income taxes, payroll taxes, or transaction fees such as marketplace or credit card fees due upon transaction. Below that, adjust any inventory and return fees, such as the cost to store any physical goods, any markdowns of resale items, return processing costs, and averaged rate of returns. And at the bottom, the inflation rate is defined as a dynamic input that can be manually entered for each year in your horizon period. This is incredibly important, as inflation is a critical factor that will impact every business for the foreseeable future.

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Define revenues for mobile business applications

Next, the revenue for your mobile app can be projected as subscriptions, products sold, or ads displayed. This business plan compares all three streams against each other for analysis: For a subscription-based business, the Subscriptions tab can assess up to ten subscription plans to compare. Define the frequency of the payments, the lifetime period (or how long the average user stays subscribed), lifetime value (or how much they pay over their lifetime), and new monthly subscriptions forecasted for each price tier. The model then projects the new subscriptions per month, active subscriptions per month, and forecasted revenues per month of each of your subscription tiers.

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Product revenue projection
Product revenue projection

The Products tab assesses up to 10 different product types and sizes, their price, sales per month, and monthly sales growth rate. For a mobile app, this could be in-app purchases or different price-points for the app itself to test against each other. As mentioned at the beginning, this business plan doesn't have to be used for mobile apps alone: any business can use this to scenario-plan different products and price points, like if you need a business plan for a restaurant with a website or a business plan for a trucking company that conducts sales online.

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Ads revenue

The Ads tab assesses up to 10 ad types along with the platform's total starting monthly active users (MAU) and growth. It works to find the total percent, CPM, and revenue of all platform impressions

Ad revenue projections

Remember, if you want to utilize this Mobile App Business Plan spreadsheet, you can download and customize it right now. Speaking of customization - a critical feature of all these forecast tables is the ability to override any month you want. This override will adjust all the following periods, but to adjust it back to normal, copy and drag the cell to the left of it, and the rest of the formulas will revert.

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Financial projections for business expenses

CapEx expenses
[text]Next, expenses are assessed across four key areas: CapEx, operations, overhead, and marketing and sales.CapEx calculates any capital expenditure costs based on their frequency, from one-time all the way to every 10 years.
Marketing and sales expenses

Operations calculates any expenses tied to the individual subscription tiers or products, and covers cost of goods sold, packaging and shipping fees, and any return costs.Marketing and sales calculates marketing expenses per each subscription and product, followed by sales costs such as transaction fees, which are calculated on the Fields tab. Overhead calculates headcount expenses by role, and salary, bonuses, payroll taxes, equipment costs and amenities per head to find the total cost per employee. The company-specific overhead is listed underneath that, which can be defined by their name, frequency, dollar per unit, and cost per month.

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Questions and answers
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A business plan plays a crucial role in forecasting new product lines or price strategies. It provides a structured way to analyze and understand market trends, customer behavior, and competitive landscape. This information can be used to predict the potential success of new product lines or pricing strategies. The financial projections in the business plan can help determine the profitability of these new initiatives, taking into account factors like overhead costs, sales, and capital expenditure. The plan can also help identify potential risks and develop contingency plans.

The Mobile App Business Plan accounts for different revenue models such as subscription, ads, or product-based by providing projections and scenario plans. It includes filters in the total revenues table to highlight a specific subscription, ad type, or product. The total revenue and expenses are calculated to find the net profit or loss for each month, both before and after taxes, in order to find the IRR of this business plan. The IRR is a critical metric to estimate the profitability of potential investments and helps assess if this business investment will be worth it.

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Overhead expenses by role
Company overhead expenses
Operations expenses

Mobile app business plan financial projections summary dashboard

All these projections are then summed in the Summary tab. The total revenues table includes filters to highlight a specific subscription, ad type, or product. The expense totals are listed underneath that in the expenses section. At the bottom, the total revenue and expenses are calculated to find the net profit or loss for each month, both before and after taxes, in order to find the IRR of this business plan. IRR is a critical metric to estimate the profitability of potential investments and helps assess if this business investment will be worth it. The higher the percentage, the more desirable the investment.

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Questions and answers
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There are several resources available for visualizing and forecasting sales leads and projections. These include various types of software like CRM systems, sales analytics tools, and business intelligence platforms. Some popular ones include Salesforce, HubSpot, Zoho CRM, Tableau, and Power BI. These tools provide features for tracking sales activities, visualizing sales data, and forecasting future sales trends. Additionally, spreadsheet templates in Microsoft Excel or Google Sheets can also be used for this purpose. They can be customized to fit your specific needs and scenarios.

The spreadsheet template can help in making better investment decisions by providing a structured way to analyze and forecast various business scenarios. It allows you to input different variables and see the potential impact on your business, such as changes in product lines or pricing strategies. This can help you identify potential risks and opportunities, and make more informed decisions about where to invest your resources. Additionally, the template can help you visualize your sales leads and projections, which can be useful for planning your sales and marketing strategies. Finally, the template can be a useful tool for communicating your business plan and investment needs to potential investors.

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Summary sheet financials
Dashboard
Summary sheet

The Dashboard then visualizes the data from all these tables to showcase the total revenues, expenses, and difference between revenues vs profit of your business plan. With easy-to-read charts that visualize your financial forecasts, this dashboard is perfect for internal analysis or external pitches.

Dashboard
Dashboard
Dashboard
Dashboard

For the analysis needed to make better investment decisions, download and customize this Mobile App Business Plan spreadsheet template in Microsoft Excel or Google sheets now. Next, go check out our Sales Pipeline spreadsheet template to visualize and forecast upcoming sales leads and projections, or our other Business Plan template and Ultimate Startup Pro Forma spreadsheet for more business plan examples. For more tools to share your business plan outline with potential investors, check out our Ultimate Pitch Deck (Part 4) pitch deck template. We have plenty of pitch deck examples as part of our library, so if you're interested in more, join our Plus service today.

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download Download this spreadsheet

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Voila! You can now download this spreadsheet

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