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Precisa de um plano de negócios para projeções e planejamento de cenários? Este Mobile App Business Plan totalmente personalizável pode prever novas linhas de negócios, produtos ou estratégias de preços, seja o modelo de receita baseado em assinaturas, anúncios ou compras no aplicativo. Contabiliza o CapEx, despesas gerais e custos de vendas e marketing. Criamos este modelo de planilha Mobile App Business Plan no Excel e Google Sheets que você pode usar para planejar seu próximo aplicativo móvel.

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While the specific names of businesses that have used this business plan for their mobile apps are not disclosed due to confidentiality, many successful mobile app businesses have used similar strategies. These include subscription models, ad-based revenue, and in-app purchases. Companies like Spotify, Netflix, and Candy Crush have all used these models to great success. Spotify and Netflix use a subscription model where users pay a monthly fee for access to their content. Candy Crush, on the other hand, uses in-app purchases where users can buy additional features or content within the app.

Some alternative strategies to subscription, ads, or in-app purchases as revenue models could include:

1. Freemium model: This is where basic services are provided for free but users have to pay for premium features.

2. Sponsorship: This involves partnering with other companies for mutual benefit.

3. Crowdfunding: This involves raising small amounts of money from a large number of people, typically via the Internet.

4. Licensing: This involves selling the rights to use your product or service to another company.

5. Direct sales: This involves selling your product or service directly to the customer, bypassing any third-party retailers or wholesalers.

Global companies like Apple and Google can utilize this business plan for their new product lines by using it as a tool for projections and scenario planning. The plan can help them forecast new business lines, products, or price strategies, whether the revenue model is based on subscriptions, ads, or in-app purchases. It also accounts for CapEx, overhead, and sales and marketing costs. This can be particularly useful for these companies as they often launch new products and need to plan their strategies effectively.

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Seja o seu modelo de receita baseado em assinaturas, anúncios ou compras no aplicativo, este modelo Mobile App Business Plan tem tudo o que você precisa para previsões e projeções com gráficos e tabelas. Melhor de tudo, a planilha Mobile App Business Plan é totalmente personalizável e não é apenas para aplicativos móveis. Qualquer empresa pode usá-la para prever lucros e despesas prospectivas, independentemente do seu modelo de receita. Agora mostraremos como usar o modelo de planilha Mobile App Business Plan para projeções, previsões e planejamento de cenários, independentemente do estágio em que o negócio se encontra.

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I'm sorry, but as a language model AI, I don't have access to specific real-world examples of businesses using this spreadsheet template for their financial projections. However, many businesses across various industries use similar templates for their financial planning. These templates help in forecasting revenues, expenses, and profitability, which are crucial for strategic planning and decision making.

Some alternative methods for forecasting and scenario planning in business strategy include the use of financial models, trend analysis, and predictive analytics. Financial models can help businesses project future revenues and expenses based on historical data and assumptions. Trend analysis involves examining historical data to identify patterns and trends that can inform future business decisions. Predictive analytics uses statistical algorithms and machine learning techniques to predict future outcomes based on historical data. These methods can be used individually or in combination to provide a comprehensive view of potential future scenarios.

Global companies like Apple and Google can utilize this spreadsheet template for their revenue model projections by customizing it according to their specific business models. They can input their data related to subscriptions, ads, or in-app purchases, and the template will provide forecasts and projections. It can also be used for scenario planning, allowing these companies to prepare for different business situations. The template is versatile and can be adapted to any business type, not just mobile apps.

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Defina os campos de seus aplicativos móveis de negócios

Para começar seu plano de projeto de desenvolvimento de aplicativo móvel, comece na guia Campos. Primeiro insira quaisquer entradas estáticas, como nome da empresa, data de início e o horizonte em meses a ser previsto. Este modelo é limitado a 121 meses (ou 10 anos). Com os fatores macroeconômicos como estão indo para 2023, muitas variáveis mudam rapidamente. Uma previsão de 12 meses, três anos e cinco anos é geralmente suficiente para o planejamento de cenários. Mas como 91% dos CEOs estão planejando uma recessão nos próximos 12 meses, atualmente é aconselhado aumentar a quantidade de capital de giro que as startups têm guardado, dos típicos 18 meses para 36 meses - isso mesmo, três anos.

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The implications of a majority of CEOs planning for a recession in the next 12 months on the mobile app industry could be significant. It could lead to a slowdown in the development of new apps as companies tighten their budgets and focus on maintaining their current operations. There might also be a shift towards more conservative business strategies, with less risk-taking in terms of innovation and expansion. Furthermore, consumer spending on apps could decrease, affecting the revenue of app developers. However, it could also present opportunities for apps that offer cost-saving or value-adding solutions during tough economic times.

Alternative strategies for scenario planning in mobile app development could include:

1. Agile Development: This approach allows for flexibility and adaptability, with regular iterations and feedback loops.

2. Lean Development: This strategy focuses on developing a minimum viable product (MVP) to test market reactions before investing heavily.

3. Outsourcing: If the in-house team lacks certain skills or resources, parts of the development process can be outsourced.

4. User-Centered Design: This strategy involves designing the app based on user needs and preferences, which can be identified through user research and testing.

5. Cross-Platform Development: Developing an app that can run on multiple platforms (like Android and iOS) can increase market reach and ROI.

6. Security-Focused Development: With increasing concerns about data privacy and security, incorporating strong security measures in the app development process can be a strategic move.

Companies like Apple or Google would adapt their mobile app development project plans in response to macroeconomic changes by adjusting their strategies and forecasts. They would likely increase their focus on scenario planning, considering various potential economic situations and their potential impact on the business. This could involve adjusting their product lines, pricing strategies, or revenue models. They may also increase the amount of 'runway' they have saved, to ensure they can weather any potential economic downturns. It's also likely they would closely monitor changes in the macroeconomic environment and adjust their plans as necessary.

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Em seguida, ajuste quaisquer impostos sobre a renda, impostos sobre a folha de pagamento ou taxas de transação, como taxas de mercado ou de cartão de crédito devidas na transação. Abaixo disso, ajuste quaisquer taxas de inventário e devolução, como o custo para armazenar quaisquer bens físicos, quaisquer reduções de itens de revenda, custos de processamento de devolução e taxa média de devoluções. E no final, a taxa de inflação é definida como uma entrada dinâmica que pode ser inserida manualmente para cada ano em seu período de horizonte. Isso é extremamente importante, pois a inflação é um fator crítico que impactará todos os negócios no futuro previsível.

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Inflation can impact a business like Tesla in several ways. Firstly, it can increase the cost of raw materials and components, which can lead to higher production costs. This can either reduce the company's profit margins or force it to increase its prices, which could potentially reduce demand for its products. Secondly, inflation can erode the purchasing power of consumers, which could also lead to a decrease in demand. Lastly, inflation can increase the cost of borrowing, which could impact Tesla's ability to finance its operations and growth strategies.

There are several strategies to manage inventory and return fees in a business. One strategy is to implement an efficient inventory management system that can track and monitor inventory levels in real time, reducing the risk of overstocking or understocking. Another strategy is to negotiate with suppliers for better return policies or discounts on bulk purchases. Businesses can also consider dropshipping, where the supplier handles the inventory and shipping, reducing the need for physical storage. Lastly, implementing a strict return policy can help minimize return costs. It's important to note that these strategies should be tailored to the specific needs and circumstances of the business.

Google, like many global companies, has a sophisticated financial infrastructure to manage transaction fees. They negotiate with credit card companies and banks to get the best possible rates. They also have systems in place to minimize fraud and chargebacks, which can add to transaction costs. Additionally, Google has a diversified revenue model, which includes advertising, cloud services, and hardware sales, among others. This diversification helps to offset the costs of transaction fees. However, the specifics of Google's arrangements are proprietary and not publicly disclosed.

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Defina as receitas para aplicações de negócios móveis

Em seguida, a receita do seu aplicativo móvel pode ser projetada como assinaturas, produtos vendidos ou anúncios exibidos.Este plano de negócios compara todas as três correntes entre si para análise: Para um negócio baseado em assinaturas, a aba Assinaturas pode avaliar até dez planos de assinatura para comparar. Defina a frequência dos pagamentos, o período de vida útil (ou quanto tempo o usuário médio permanece inscrito), o valor de vida útil (ou quanto eles pagam durante a vida útil) e as novas assinaturas mensais previstas para cada faixa de preço. O modelo então projeta as novas assinaturas por mês, assinaturas ativas por mês e as receitas previstas por mês de cada um dos seus níveis de assinatura.

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I'm sorry, but as an AI, I don't have the ability to provide real-world examples. However, many successful mobile apps use a combination of subscription, product sales, and ad revenue models. For instance, Spotify uses a subscription model for premium users and ad revenue for free users. Similarly, mobile games like Candy Crush generate revenue through in-app purchases (product sales) and ads. It's important to note that the success of these models depends on various factors such as the target audience, market trends, and the unique value proposition of the app.

There are several alternative strategies to subscriptions, products sold, or ads displayed for generating revenue in mobile apps. These include in-app purchases, freemium upsell, sponsorships, partnerships, and affiliate marketing. In-app purchases allow users to buy virtual or physical goods within the app. Freemium upsell involves offering basic services for free while charging for premium features or content. Sponsorships involve partnering with advertisers who provide users with rewards for completing certain in-app actions. Partnerships can be formed with other companies to offer bundled services. Affiliate marketing involves promoting other businesses' products or services and earning a commission for any sales made.

Global companies like Apple or Google can apply this mobile app business plan for their new product lines by first identifying the revenue streams for their new apps. These could be subscriptions, products sold, or ads displayed. They can then use the business plan to compare these revenue streams against each other for analysis. For a subscription-based business, they can assess up to ten subscription plans to compare. They can define the frequency of the payments, the lifetime period, lifetime value, and new monthly subscriptions forecasted for each price tier. The model then projects the new subscriptions per month, active subscriptions per month, and forecasted revenues per month of each subscription tier.

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A aba Produtos avalia até 10 diferentes tipos e tamanhos de produtos, seu preço, vendas por mês e taxa de crescimento de vendas mensais. Para um aplicativo móvel, isso poderia ser compras no aplicativo ou diferentes pontos de preço para o próprio aplicativo para testar uns contra os outros. Como mencionado no início, este plano de negócios não precisa ser usado apenas para aplicativos móveis: qualquer negócio pode usar isso para planejar diferentes cenários de produtos e pontos de preço, como se você precisasse de um plano de negócios para um restaurante com um site ou um plano de negócios para uma empresa de caminhões que realiza vendas online.

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This business plan model can be applied in various ways in the restaurant and trucking industry. For a restaurant, it can be used to plan different menu items at various price points, assess their sales per month, and calculate the monthly sales growth rate. It can also be used to forecast the revenue from online orders or delivery services. For a trucking company, this model can be used to plan different services like freight, logistics, or transportation at different price points. It can also help in forecasting the sales of these services per month and their growth rate.

Scenario planning strategies can vary across different industries. However, some common strategies include:

1. Trend Analysis: This involves identifying and analyzing trends that could impact the industry in the future.

2. PESTEL Analysis: This involves analyzing Political, Economic, Social, Technological, Environmental, and Legal factors that could affect the industry.

3. SWOT Analysis: This involves identifying Strengths, Weaknesses, Opportunities, and Threats in the industry.

4. Delphi Technique: This involves gathering expert opinions and using them to predict future scenarios.

5. Simulation Models: This involves creating computer models to simulate different scenarios and their potential outcomes.

6. Cross-Impact Analysis: This involves analyzing how different events could impact each other and the industry as a whole.

Remember, the choice of strategy depends on the specific industry and the nature of the business.

Global companies like Apple or Google can use this business plan model to scenario-plan different products and price points by assessing various product types and sizes, their prices, sales per month, and monthly sales growth rate. They can use this model to test different price-points against each other. This can help them in forecasting new product lines or price strategies for various revenue models. It can also help in accounting for CapEx, overhead, and sales.

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A aba Anúncios avalia até 10 tipos de anúncios, juntamente com o total inicial de usuários ativos mensais (MAU) da plataforma e crescimento.Funciona para encontrar a porcentagem total, CPM e receita de todas as impressões da plataforma

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Lembre-se, se você quiser utilizar esta planilha Mobile App Business Plan , você pode baixá-la e personalizá-la agora mesmo. Falando em personalização - uma característica crucial de todas essas tabelas de previsão é a capacidade de substituir qualquer mês que você desejar. Esta substituição ajustará todos os períodos seguintes, mas para ajustá-la de volta ao normal, copie e arraste a célula para a esquerda dela, e o restante das fórmulas será revertido.

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I'm sorry, but as an AI, I don't have access to specific real-world examples of companies that have used this spreadsheet for their business projections. However, many businesses across various industries use similar tools for financial forecasting and scenario planning.

One method to adjust the forecast tables back to normal is to copy and drag the cell to the left of the overridden cell. This action will revert the rest of the formulas. If you have made multiple changes and want to revert all of them, you might need to re-download the spreadsheet and start fresh. Always remember to save a backup copy before making changes to your forecast tables.

Businesses like Google or Apple can customize this spreadsheet for their unique needs by utilizing the override feature. This feature allows them to adjust any month they want, which will then adjust all the following periods. If they want to revert it back to normal, they simply need to copy and drag the cell to the left of it, and the rest of the formulas will revert. This allows for flexibility and customization based on the specific needs and projections of the business.

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Projeções financeiras para despesas de negócios

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Em seguida, as despesas são avaliadas em quatro áreas-chave: CapEx, operações, despesas gerais e marketing e vendas. CapEx calcula quaisquer custos de despesas de capital com base em sua frequência, de uma única vez até a cada 10 anos.

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Operações calcula quaisquer despesas ligadas aos níveis de assinatura individuais ou produtos, e cobre custo dos bens vendidos, taxas de embalagem e envio, e quaisquer custos de retorno. Marketing e vendas calcula as despesas de marketing para cada assinatura e produto, seguido pelos custos de vendas, como taxas de transação, que são calculadas na guia Campos. Despesas gerais calcula as despesas de pessoal por função, e salário, bônus, impostos sobre a folha de pagamento, custos de equipamentos e amenidades por cabeça para encontrar o custo total por empregado.Os custos gerais específicos da empresa estão listados abaixo, que podem ser definidos por seu nome, frequência, dólar por unidade e custo por mês.

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A mobile app business plan plays a crucial role in managing CapEx, overhead, and sales and marketing expenses. It helps in forecasting and planning for these expenses. For CapEx, it can help in planning for investments in infrastructure or equipment. Overhead expenses like salaries, bonuses, payroll taxes, equipment costs, and amenities per employee can be calculated and managed effectively. The plan also aids in calculating marketing expenses for each subscription and product, and sales costs such as transaction fees. Thus, a well-structured business plan can help in efficient financial management and in making informed business decisions.

A mobile app business plan can help in forecasting new product lines or price strategies by providing a structured approach to identify and evaluate potential opportunities. It allows you to project the costs associated with different subscription tiers or products, including cost of goods sold, packaging and shipping fees, and return costs. It also helps in calculating marketing expenses for each subscription and product, as well as sales costs such as transaction fees. This information can be used to develop pricing strategies that maximize profitability. Furthermore, the plan can account for overhead costs, including headcount expenses by role, and company-specific overhead, which can impact pricing decisions.

The components of overhead calculation in a mobile app business plan typically include headcount expenses by role, and salary, bonuses, payroll taxes, equipment costs and amenities per head to find the total cost per employee. Additionally, company-specific overhead is also considered, which can be defined by their name, frequency, dollar per unit, and cost per month.

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Resumo do painel de projeções financeiras do plano de negócios do aplicativo móvel

Todas essas projeções são então somadas na guia Resumo. A tabela de receitas totais inclui filtros para destacar uma assinatura específica, tipo de anúncio ou produto. Os totais de despesas estão listados abaixo disso na seção de despesas. Na parte inferior, a receita total e as despesas são calculadas para encontrar o lucro líquido ou a perda para cada mês, antes e depois dos impostos, a fim de encontrar o IRR deste plano de negócios. O IRR é uma métrica crítica para estimar a rentabilidade de investimentos potenciais e ajuda a avaliar se este investimento empresarial valerá a pena. Quanto maior a porcentagem, mais desejável o investimento.

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O Painel então visualiza os dados de todas essas tabelas para mostrar as receitas totais, despesas e a diferença entre receitas versus lucro do seu plano de negócios. Com gráficos de fácil leitura que visualizam suas previsões financeiras, este painel é perfeito para análise interna ou apresentações externas.

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Para a análise necessária para tomar decisões de investimento mais acertadas, baixe e personalize este modelo de planilha Mobile App Business Plan no Microsoft Excel ou Google Sheets agora. Em seguida, confira nosso modelo de planilha Sales Pipeline para visualizar e prever futuros leads de vendas e projeções, ou nosso outro modelo Plano de Negócios e planilha Pro Forma Definitivo para Startups para mais exemplos de planos de negócios. Para mais ferramentas para compartilhar o esboço do seu plano de negócios com potenciais investidores, confira nosso modelo de apresentação Ultimate Pitch Deck (Part 4). Temos muitos exemplos de apresentações como parte de nossa biblioteca, então, se você estiver interessado em mais, junte-se ao nosso serviço Plus hoje.

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