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Вам нужен бизнес-план для прогнозирования и планирования сценариев? Этот полностью настраиваемый Mobile App Business Plan может прогнозировать новые бизнес-линии, продукты или стратегии ценообразования, независимо от того, основана ли модель доходов на подписках, рекламе или покупках в приложении. Учитывает капитальные затраты, накладные расходы и затраты на продажи и маркетинг. Мы создали этот шаблон Mobile App Business Plan в Excel и Google Sheets, который вы можете использовать для планирования вашего следующего мобильного приложения.

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While the specific names of businesses that have used this business plan for their mobile apps are not disclosed due to confidentiality, many successful mobile app businesses have used similar strategies. These include subscription models, ad-based revenue, and in-app purchases. Companies like Spotify, Netflix, and Candy Crush have all used these models to great success. Spotify and Netflix use a subscription model where users pay a monthly fee for access to their content. Candy Crush, on the other hand, uses in-app purchases where users can buy additional features or content within the app.

Some alternative strategies to subscription, ads, or in-app purchases as revenue models could include:

1. Freemium model: This is where basic services are provided for free but users have to pay for premium features.

2. Sponsorship: This involves partnering with other companies for mutual benefit.

3. Crowdfunding: This involves raising small amounts of money from a large number of people, typically via the Internet.

4. Licensing: This involves selling the rights to use your product or service to another company.

5. Direct sales: This involves selling your product or service directly to the customer, bypassing any third-party retailers or wholesalers.

Global companies like Apple and Google can utilize this business plan for their new product lines by using it as a tool for projections and scenario planning. The plan can help them forecast new business lines, products, or price strategies, whether the revenue model is based on subscriptions, ads, or in-app purchases. It also accounts for CapEx, overhead, and sales and marketing costs. This can be particularly useful for these companies as they often launch new products and need to plan their strategies effectively.

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Независимо от того, основана ли ваша модель доходов на подписках, рекламе или покупках в приложении, этот шаблон Mobile App Business Plan имеет все необходимое для прогнозов и прогнозирования с графиками и диаграммами. Лучше всего, что таблица Mobile App Business Plan полностью настраиваемая и подходит не только для мобильных приложений. Любой бизнес может использовать его для прогнозирования перспективных прибылей и расходов, независимо от их модели доходов. Теперь мы покажем, как использовать шаблон таблицы Mobile App Business Plan для прогнозирования, прогнозирования и планирования сценариев, независимо от стадии, на которой находится бизнес.

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3 questions and answers
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I'm sorry, but as a language model AI, I don't have access to specific real-world examples of businesses using this spreadsheet template for their financial projections. However, many businesses across various industries use similar templates for their financial planning. These templates help in forecasting revenues, expenses, and profitability, which are crucial for strategic planning and decision making.

Some alternative methods for forecasting and scenario planning in business strategy include the use of financial models, trend analysis, and predictive analytics. Financial models can help businesses project future revenues and expenses based on historical data and assumptions. Trend analysis involves examining historical data to identify patterns and trends that can inform future business decisions. Predictive analytics uses statistical algorithms and machine learning techniques to predict future outcomes based on historical data. These methods can be used individually or in combination to provide a comprehensive view of potential future scenarios.

Global companies like Apple and Google can utilize this spreadsheet template for their revenue model projections by customizing it according to their specific business models. They can input their data related to subscriptions, ads, or in-app purchases, and the template will provide forecasts and projections. It can also be used for scenario planning, allowing these companies to prepare for different business situations. The template is versatile and can be adapted to any business type, not just mobile apps.

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Определите поля вашего мобильного приложения

Чтобы начать планирование проекта по разработке мобильного приложения, начните с вкладки Fields. Сначала введите любые статические входные данные, такие как название компании, дата начала и горизонт в месяцах для прогнозирования. Эта модель жестко ограничена 121 месяцем (или 10 годами). Учитывая макроэкономические факторы, которые мы видим в 2023 году, многие переменные быстро меняются. Прогноз на 12 месяцев, три года и пять лет является обычно достаточно для планирования сценариев. Но поскольку 91% генеральных директоров планируют рецессию в течение следующих 12 месяцев, в настоящее время рекомендуется увеличить количество резервов, которые стартапы откладывают от обычных 18 месяцев до 36 месяцев - верно, это три года.

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The implications of a majority of CEOs planning for a recession in the next 12 months on the mobile app industry could be significant. It could lead to a slowdown in the development of new apps as companies tighten their budgets and focus on maintaining their current operations. There might also be a shift towards more conservative business strategies, with less risk-taking in terms of innovation and expansion. Furthermore, consumer spending on apps could decrease, affecting the revenue of app developers. However, it could also present opportunities for apps that offer cost-saving or value-adding solutions during tough economic times.

Alternative strategies for scenario planning in mobile app development could include:

1. Agile Development: This approach allows for flexibility and adaptability, with regular iterations and feedback loops.

2. Lean Development: This strategy focuses on developing a minimum viable product (MVP) to test market reactions before investing heavily.

3. Outsourcing: If the in-house team lacks certain skills or resources, parts of the development process can be outsourced.

4. User-Centered Design: This strategy involves designing the app based on user needs and preferences, which can be identified through user research and testing.

5. Cross-Platform Development: Developing an app that can run on multiple platforms (like Android and iOS) can increase market reach and ROI.

6. Security-Focused Development: With increasing concerns about data privacy and security, incorporating strong security measures in the app development process can be a strategic move.

Companies like Apple or Google would adapt their mobile app development project plans in response to macroeconomic changes by adjusting their strategies and forecasts. They would likely increase their focus on scenario planning, considering various potential economic situations and their potential impact on the business. This could involve adjusting their product lines, pricing strategies, or revenue models. They may also increase the amount of 'runway' they have saved, to ensure they can weather any potential economic downturns. It's also likely they would closely monitor changes in the macroeconomic environment and adjust their plans as necessary.

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Затем скорректируйте любые налоги на доходы, налоги на заработную плату или сборы за транзакции, такие как сборы на рынке или сборы за использование кредитной карты при совершении транзакции. Ниже этого, скорректируйте любые инвентарные и возвратные сборы, такие как стоимость хранения любых физических товаров, любые скидки на товары для перепродажи, затраты на обработку возвратов и средний уровень возвратов. И в конце, инфляция определяется как динамический ввод, который можно вручную ввести для каждого года в вашем периоде планирования. Это невероятно важно, поскольку инфляция - это критический фактор, который будет влиять на каждый бизнес в обозримом будущем.

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Inflation can impact a business like Tesla in several ways. Firstly, it can increase the cost of raw materials and components, which can lead to higher production costs. This can either reduce the company's profit margins or force it to increase its prices, which could potentially reduce demand for its products. Secondly, inflation can erode the purchasing power of consumers, which could also lead to a decrease in demand. Lastly, inflation can increase the cost of borrowing, which could impact Tesla's ability to finance its operations and growth strategies.

There are several strategies to manage inventory and return fees in a business. One strategy is to implement an efficient inventory management system that can track and monitor inventory levels in real time, reducing the risk of overstocking or understocking. Another strategy is to negotiate with suppliers for better return policies or discounts on bulk purchases. Businesses can also consider dropshipping, where the supplier handles the inventory and shipping, reducing the need for physical storage. Lastly, implementing a strict return policy can help minimize return costs. It's important to note that these strategies should be tailored to the specific needs and circumstances of the business.

Google, like many global companies, has a sophisticated financial infrastructure to manage transaction fees. They negotiate with credit card companies and banks to get the best possible rates. They also have systems in place to minimize fraud and chargebacks, which can add to transaction costs. Additionally, Google has a diversified revenue model, which includes advertising, cloud services, and hardware sales, among others. This diversification helps to offset the costs of transaction fees. However, the specifics of Google's arrangements are proprietary and not publicly disclosed.

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Определите доходы для мобильных бизнес-приложений

Далее, доход от вашего мобильного приложения можно прогнозировать как подписки, проданные товары или показанные объявления.Этот бизнес-план сравнивает все три потока для анализа: Для бизнеса на основе подписки, вкладка Подписки может оценить до десяти планов подписки для сравнения. Определите частоту платежей, период жизни (или сколько в среднем пользователь остается подписчиком), стоимость жизни (или сколько они платят за свою жизнь) и прогнозируемые новые ежемесячные подписки для каждого ценового уровня. Затем модель прогнозирует новые подписки в месяц, активные подписки в месяц и прогнозируемые доходы в месяц для каждого из ваших уровней подписки.

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I'm sorry, but as an AI, I don't have the ability to provide real-world examples. However, many successful mobile apps use a combination of subscription, product sales, and ad revenue models. For instance, Spotify uses a subscription model for premium users and ad revenue for free users. Similarly, mobile games like Candy Crush generate revenue through in-app purchases (product sales) and ads. It's important to note that the success of these models depends on various factors such as the target audience, market trends, and the unique value proposition of the app.

There are several alternative strategies to subscriptions, products sold, or ads displayed for generating revenue in mobile apps. These include in-app purchases, freemium upsell, sponsorships, partnerships, and affiliate marketing. In-app purchases allow users to buy virtual or physical goods within the app. Freemium upsell involves offering basic services for free while charging for premium features or content. Sponsorships involve partnering with advertisers who provide users with rewards for completing certain in-app actions. Partnerships can be formed with other companies to offer bundled services. Affiliate marketing involves promoting other businesses' products or services and earning a commission for any sales made.

Global companies like Apple or Google can apply this mobile app business plan for their new product lines by first identifying the revenue streams for their new apps. These could be subscriptions, products sold, or ads displayed. They can then use the business plan to compare these revenue streams against each other for analysis. For a subscription-based business, they can assess up to ten subscription plans to compare. They can define the frequency of the payments, the lifetime period, lifetime value, and new monthly subscriptions forecasted for each price tier. The model then projects the new subscriptions per month, active subscriptions per month, and forecasted revenues per month of each subscription tier.

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Вкладка Продукты оценивает до 10 различных типов и размеров продуктов, их цену, продажи в месяц и ежемесячный темп роста продаж. Для мобильного приложения это могут быть покупки в приложении или разные ценовые точки для самого приложения для тестирования друг против друга. Как упоминалось в начале, этот бизнес-план не обязательно должен использоваться только для мобильных приложений: любой бизнес может использовать это для планирования различных сценариев продуктов и ценовых точек, например, если вам нужен бизнес-план для ресторана с веб-сайтом или бизнес-план для грузовой компании, которая проводит продажи в Интернете.

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This business plan model can be applied in various ways in the restaurant and trucking industry. For a restaurant, it can be used to plan different menu items at various price points, assess their sales per month, and calculate the monthly sales growth rate. It can also be used to forecast the revenue from online orders or delivery services. For a trucking company, this model can be used to plan different services like freight, logistics, or transportation at different price points. It can also help in forecasting the sales of these services per month and their growth rate.

Scenario planning strategies can vary across different industries. However, some common strategies include:

1. Trend Analysis: This involves identifying and analyzing trends that could impact the industry in the future.

2. PESTEL Analysis: This involves analyzing Political, Economic, Social, Technological, Environmental, and Legal factors that could affect the industry.

3. SWOT Analysis: This involves identifying Strengths, Weaknesses, Opportunities, and Threats in the industry.

4. Delphi Technique: This involves gathering expert opinions and using them to predict future scenarios.

5. Simulation Models: This involves creating computer models to simulate different scenarios and their potential outcomes.

6. Cross-Impact Analysis: This involves analyzing how different events could impact each other and the industry as a whole.

Remember, the choice of strategy depends on the specific industry and the nature of the business.

Global companies like Apple or Google can use this business plan model to scenario-plan different products and price points by assessing various product types and sizes, their prices, sales per month, and monthly sales growth rate. They can use this model to test different price-points against each other. This can help them in forecasting new product lines or price strategies for various revenue models. It can also help in accounting for CapEx, overhead, and sales.

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Вкладка Реклама оценивает до 10 типов рекламы, а также общее начальное количество ежемесячно активных пользователей (MAU) платформы и рост.Он работает для определения общего процента, CPM и дохода от всех показов платформы

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Помните, если вы хотите использовать эту Mobile App Business Plan таблицу, вы можете скачать и настроить ее прямо сейчас. Говоря о настройке - критической особенностью всех этих прогнозных таблиц является возможность переопределить любой месяц, который вы хотите. Это переопределение скорректирует все последующие периоды, но чтобы вернуть его в нормальное состояние, скопируйте и перетащите ячейку слева от него, и остальные формулы вернутся к исходному состоянию.

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I'm sorry, but as an AI, I don't have access to specific real-world examples of companies that have used this spreadsheet for their business projections. However, many businesses across various industries use similar tools for financial forecasting and scenario planning.

One method to adjust the forecast tables back to normal is to copy and drag the cell to the left of the overridden cell. This action will revert the rest of the formulas. If you have made multiple changes and want to revert all of them, you might need to re-download the spreadsheet and start fresh. Always remember to save a backup copy before making changes to your forecast tables.

Businesses like Google or Apple can customize this spreadsheet for their unique needs by utilizing the override feature. This feature allows them to adjust any month they want, which will then adjust all the following periods. If they want to revert it back to normal, they simply need to copy and drag the cell to the left of it, and the rest of the formulas will revert. This allows for flexibility and customization based on the specific needs and projections of the business.

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Финансовые прогнозы для бизнес-расходов

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Затем расходы оцениваются в четырех ключевых областях: CapEx, операции, накладные расходы и маркетинг и продажи.CapEx рассчитывает любые капитальные затраты на основе их частоты, от однократных до каждые 10 лет.

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Операции рассчитывают любые расходы, связанные с отдельными уровнями подписки или продуктами, и включают стоимость проданных товаров, упаковку и доставку, а также любые расходы на возврат.Маркетинг и продажи рассчитывают маркетинговые расходы на каждую подписку и продукт, за которыми следуют расходы на продажи, такие как комиссии за сделки, которые рассчитываются на вкладке Fields. Накладные расходы рассчитывают расходы на персонал по ролям, а также зарплату, бонусы, налоги с заработной платы, затраты на оборудование и удобства на человека, чтобы найти общую стоимость на сотрудника.Специфические накладные расходы компании перечислены ниже, их можно определить по их названию, частоте, доллару за единицу и стоимости в месяц.

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A mobile app business plan plays a crucial role in managing CapEx, overhead, and sales and marketing expenses. It helps in forecasting and planning for these expenses. For CapEx, it can help in planning for investments in infrastructure or equipment. Overhead expenses like salaries, bonuses, payroll taxes, equipment costs, and amenities per employee can be calculated and managed effectively. The plan also aids in calculating marketing expenses for each subscription and product, and sales costs such as transaction fees. Thus, a well-structured business plan can help in efficient financial management and in making informed business decisions.

A mobile app business plan can help in forecasting new product lines or price strategies by providing a structured approach to identify and evaluate potential opportunities. It allows you to project the costs associated with different subscription tiers or products, including cost of goods sold, packaging and shipping fees, and return costs. It also helps in calculating marketing expenses for each subscription and product, as well as sales costs such as transaction fees. This information can be used to develop pricing strategies that maximize profitability. Furthermore, the plan can account for overhead costs, including headcount expenses by role, and company-specific overhead, which can impact pricing decisions.

The components of overhead calculation in a mobile app business plan typically include headcount expenses by role, and salary, bonuses, payroll taxes, equipment costs and amenities per head to find the total cost per employee. Additionally, company-specific overhead is also considered, which can be defined by their name, frequency, dollar per unit, and cost per month.

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Сводная панель финансовых прогнозов бизнес-плана мобильного приложения

Все эти прогнозы затем суммируются на вкладке Сводка. Таблица общих доходов включает фильтры для выделения определенной подписки, типа рекламы или продукта. Общие расходы перечислены под ними в разделе расходов. Внизу общие доходы и расходы рассчитываются для определения чистой прибыли или убытка за каждый месяц, до и после уплаты налогов, чтобы найти внутреннюю норму доходности этого бизнес-плана. Внутренняя норма доходности является критическим показателем для оценки рентабельности потенциальных инвестиций и помогает оценить, будет ли это бизнес-вложение стоить того. Чем выше процент, тем привлекательнее инвестиция.

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Затем Панель управления визуализирует данные из всех этих таблиц, чтобы продемонстрировать общие доходы, расходы и разницу между доходами и прибылью вашего бизнес-плана. С легко читаемыми графиками, которые визуализируют ваши финансовые прогнозы, эта панель управления идеально подходит для внутреннего анализа или внешних презентаций.

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Для проведения анализа, необходимого для принятия более обоснованных инвестиционных решений, загрузите и настройте этот шаблон Mobile App Business Plan в Microsoft Excel или Google Sheets прямо сейчас. Затем ознакомьтесь с нашим шаблоном Sales Pipeline для визуализации и прогнозирования предстоящих продаж, или с другими шаблонами Бизнес-план и Ультимативная Проформа Стартапа для более подробных примеров бизнес-планов. Для предоставления вашего бизнес-плана потенциальным инвесторам, ознакомьтесь с нашим шаблоном Ultimate Pitch Deck (Part 4) для презентаций. В нашей библиотеке есть множество примеров презентаций, поэтому если вам интересно узнать больше, присоединяйтесь к нашему сервису Plus сегодня.

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