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Como usar as tendências de mercado para trazer novas oportunidades de negócios? Esta apresentação Pesquisa de Mercado fornece ferramentas que organizam, apresentam e avaliam insights de mercado que podem levar às próximas grandes ideias.

Matriz BCG

Para qualquer mercado de interesse da sua organização, é vital saber como você se compara aos principais concorrentes. Desenvolvida pelo Boston Consulting Group, a Matriz BCG é uma ferramenta versátil e testada em batalha que pode ser usada para traçar o panorama competitivo do mercado. O gráfico destaca o status de cada empresa de acordo com sua Participação de Mercado e Crescimento de Mercado. (Slide 13)

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Growth inhibitors are factors that can limit or slow down the growth of a business. They can be internal or external.

Internal growth inhibitors can include lack of strategic planning, poor management, inadequate skills or resources, or a weak company culture.

External growth inhibitors can include market saturation, strong competition, economic downturns, regulatory restrictions, or changes in consumer behavior or technology.

In the context of the BCG Matrix, a company in a low growth, low market share quadrant (often referred to as 'dogs') may face many growth inhibitors such as intense competition, low market attractiveness, or lack of differentiation.

It's important for businesses to identify and address these inhibitors to ensure sustainable growth.

Your question seems to be incomplete and doesn't provide enough context for a comprehensive answer. Could you please provide more details or clarify your question?

Efuel, or synthetic fuel, is a type of energy that is gaining traction worldwide, including in Namibia. However, the Namibian market is still in the early stages of adopting efuel energy. The country is rich in renewable energy resources, particularly solar and wind, which can be harnessed to produce efuel.

However, the infrastructure for efuel production and distribution is not yet fully developed in Namibia. The government and private sector are working together to establish policies and investments to promote the use of efuel and other renewable energy sources.

Please note that the specific market share and growth of efuel in Namibia may vary and is subject to changes in government policy, technological advancements, and market demand.

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Empresas com alta participação de mercado e alto crescimento são referidas como Estrelas. Estes tendem a ser os jogadores mais bem-sucedidos. Portanto, se você tem concorrentes que se enquadram nesta faixa, fique atento às suas capacidades principais. Mas e se você quiser atingir um público mais nichado? Nesse caso, fique de olho nos concorrentes que têm baixa participação de mercado, mas alto crescimento. Esses jogadores Ponto de Interrogação podem não parecer atingir muitos consumidores, mas a singularidade de sua oferta pode realmente diferenciá-los e acelerar o crescimento.

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A 'Question Mark' player in the business world is a company with low market share but high growth potential. They are often innovative startups that have found a unique niche in the market. Some examples include:

1. Uber: When it first started, Uber was a 'Question Mark' player in the transportation industry. It had a low market share but high growth potential due to its innovative business model.

2. Airbnb: Similarly, Airbnb was a 'Question Mark' player in the hospitality industry. Despite having a low market share initially, its unique business model allowed it to grow rapidly.

3. Tesla: In the automobile industry, Tesla started as a 'Question Mark' player. Despite having a low market share, its focus on electric vehicles set it apart from competitors and allowed for high growth.

Companies can use several strategies to target niche audiences apart from observing 'Question Mark' players. They can conduct detailed market research to understand the unique needs and preferences of the niche audience. They can also develop specialized products or services that cater specifically to this audience. Additionally, companies can use targeted marketing and advertising strategies, such as social media campaigns or influencer marketing, that resonate with the niche audience. Lastly, companies can build strong relationships with the niche audience by providing excellent customer service and engaging with them on a regular basis.

Global companies like Apple and Google can identify and leverage their 'Star' status in the market by capitalizing on their high market share and growth. They can do this by continuously innovating and improving their products and services to maintain their market position. They can also leverage their 'Star' status by expanding into new markets, creating new business opportunities, and attracting more customers. Furthermore, they can use their reputation and influence to negotiate better deals with suppliers and partners, and attract top talent.

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Impulsionadores vs. inibidores

Em cada indústria, existem fatores macro que ajudarão ou impedirão sua estratégia de crescimento. Cabe a você usá-los a seu favor, ou diminuir seu impacto prejudicial.Os itens nesta comparação de impulsionadores e inibidores são seus para editar e verificar conforme ocorrem na vida real. (Slide 8)

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Os impulsionadores do mercado, também conhecidos como ventos favoráveis, são condições favoráveis que ajudam a impulsionar seus objetivos estratégicos. Os inibidores do mercado, ou ventos contrários, são obstáculos potenciais que podem retardar ou descarrilar seus esforços. Por exemplo, se sua empresa fabrica carros elétricos, um vento favorável pode ser altos subsídios governamentais; enquanto um vento contrário poderia ser instabilidade na cadeia de suprimentos.

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A real-world example of a company successfully navigating a market inhibitor is Tesla's approach to the electric vehicle market. Initially, the electric vehicle market faced several inhibitors such as high production costs, limited battery life, and lack of charging infrastructure. Tesla navigated these inhibitors by investing heavily in research and development to improve battery technology, reduce production costs, and build its own network of charging stations. This strategic approach allowed Tesla to overcome these market inhibitors and become a leader in the electric vehicle market.

Companies can use several strategies to overcome market inhibitors. They can diversify their product or service offerings to reduce dependency on a single market. They can also invest in research and development to innovate and stay ahead of market trends. Additionally, companies can form strategic partnerships or alliances to leverage resources and capabilities. Lastly, companies can focus on improving their supply chain management to mitigate risks associated with unstable supply chains.

Global companies like Tesla can use market drivers and inhibitors to their advantage in strategic planning by identifying and leveraging these factors. Market drivers, or tailwinds, are favorable conditions that can be used to push towards strategic goals. For Tesla, this could be the increasing global interest in sustainable energy and electric vehicles, government subsidies for electric vehicles, or advancements in battery technology. On the other hand, market inhibitors, or headwinds, are potential obstacles that might slow down or derail efforts. Tesla could strategize to mitigate these inhibitors. For instance, if supply chain instability is a headwind, Tesla could invest in strengthening its supply chain or diversifying its supplier base. By understanding these market drivers and inhibitors, Tesla can make informed strategic decisions to drive growth and mitigate risks.

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Regiões de crescimento

Em um mundo cada vez mais digitalizado, agora é mais viável do que nunca expandir as ofertas de negócios para uma nova região. Use este mapa de Regiões de Crescimento para destacar quais locais têm o maior potencial de crescimento. Muitas vezes, essas são áreas que demonstram um claro aumento na demanda por necessidades do cliente não atendidas. (Slide 6)

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Netflix is a prime example of a company that successfully expanded its business offerings to new regions using market research. They meticulously studied viewing habits and preferences of audiences in different countries before launching their services. This allowed them to tailor their content to suit the tastes of local audiences, contributing to their global success.

Alternative strategies to using a Growth Regions map for identifying areas with unfulfilled customer needs could include:

1. Market Surveys: Conducting surveys to understand customer needs and preferences.

2. Social Media Analysis: Monitoring social media platforms to identify trending needs or complaints.

3. Competitor Analysis: Studying competitors' offerings and customer feedback can highlight gaps in the market.

4. Customer Feedback: Direct feedback from customers can provide insights into unfulfilled needs.

5. Industry Reports: These can provide a broader view of market trends and potential opportunities.

Global companies like Apple and Google can use the Growth Regions map to identify potential markets for expansion by analyzing the areas that show a clear increase in demand for unfulfilled customer needs. These areas, highlighted on the map, represent regions with the most growth potential. By focusing on these regions, companies can strategically plan their expansion to meet the rising demands and tap into new customer bases.

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Digamos que você seja um banco digital que deseja atingir a população não bancarizada na América do Sul. À direita, trace o crescimento ano a ano da indústria fintech. Em seguida, divida esse número para ver qual parte desse crescimento vem das regiões que você está de olho. Os dados validam suas suposições?

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Based on year-over-year growth data, predictions about the future trends of the fintech industry can be made. For instance, if the data shows a consistent increase in growth, it could indicate a positive trend and potential for expansion in the industry. This could be further broken down into regions to identify where the growth is most significant. However, it's important to note that while past trends can provide insights, they do not guarantee future performance. Factors such as regulatory changes, technological advancements, and market demand can significantly influence future trends.

Alternative methods to evaluate market insights in the fintech industry include:

1. Surveys and Interviews: These can provide direct insights from customers, potential customers, and industry experts.

2. Social Media Analysis: Social media platforms can be a rich source of data on customer preferences and trends.

3. Competitor Analysis: Understanding what competitors are doing can provide valuable insights.

4. Market Segmentation: This involves dividing the market into distinct groups of customers to better understand and target them.

5. Predictive Analytics: Using statistical techniques and AI to analyze current and historical facts to make predictions about future trends.

Global companies like Google or Apple can apply market research strategies to tap into the unbanked population in different regions by first understanding the specific needs and behaviors of this demographic. They can conduct surveys, interviews, and focus groups to gather qualitative data. They can also analyze existing data on the unbanked population's financial habits, preferences, and challenges. Based on these insights, they can develop products and services that meet the unique needs of the unbanked population. They can also partner with local businesses and organizations to gain trust and better understand the local culture and economic conditions.

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Inteligência competitiva

Semelhante à Matriz BCG, a tabela de Inteligência Competitiva pode ser usada para ver como sua empresa se compara aos concorrentes em métricas-chave.Como sempre, você pode editar essas métricas-chave com base no que é mais importante para o sucesso do seu negócio. As pontuações também podem ser ajustadas. À primeira vista, a visualização do mapa de calor facilita a identificação das áreas que sua empresa deve aproveitar. Neste exemplo, a qualidade do produto é o seu maior diferencial. Portanto, use-o para posicionar seu valor. (Slide 12)

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The Competitive Intelligence table can be used to predict future trends in the business market by analyzing and comparing key metrics of your company and its competitors. This table provides a visual representation of these metrics, making it easier to identify areas where your company excels or needs improvement. By understanding these metrics and how they change over time, you can anticipate market trends and adjust your business strategies accordingly. For instance, if product quality is your biggest differentiator, you can leverage this to position your value in the market.

There are several alternative strategies to the Competitive Intelligence table for evaluating a company's performance against key metrics. These include SWOT Analysis, PESTEL Analysis, and Porter's Five Forces Analysis. SWOT Analysis helps in identifying the strengths, weaknesses, opportunities, and threats of a company. PESTEL Analysis provides a broad view of the company's external environment including political, economic, social, technological, environmental, and legal factors. Porter's Five Forces Analysis helps in understanding the competitive forces within the industry including competition, potential of new entrants, power of suppliers, power of customers, and threat of substitute products. These strategies can provide a comprehensive view of the company's performance and competitive position.

Global companies like Apple and Google can use tools like the Competitive Intelligence table to leverage their unique strengths by comparing their performance on key metrics with their competitors. This tool allows them to identify their biggest differentiators, such as product quality, and use them to position their value. They can adjust the scores and metrics based on what matters most to their business's success. The heatmap visualization of the table makes it easy to identify the areas they should leverage.

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Segmentação de Mercado

Fazer o produto certo para as pessoas certas é crucial para o ajuste do produto ao mercado. Portanto, mantenha-se atualizado sobre quem está usando seu produto e como eles pensam e agem. A ferramenta de Segmentação de Mercado pode ser usada para delinear sua base de usuários-alvo e plotar os resultados de maneira organizada.

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Como mostrado neste painel, fatores como Localizações de Usuários são informações demográficas padrão. Enquanto detalhes psicográficos, como "Tópicos que geram engajamento", investigam o "porquê" por trás dos comportamentos dos usuários. (Slide 17)

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Se alguns fatores realmente se destacam para você e potencialmente sinalizam uma tendência mais profunda, certifique-se de dar mais tempo e espaço para que essa informação seja o centro das atenções quando você apresentar aos stakeholders e expressar sua importância. (Slide 18)

Previsão de crescimento do mercado

Adotando uma visão mais ampla, as projeções da indústria são uma parte vital de qualquer pesquisa de mercado.Permite posicionar a sua empresa dentro do contexto da trajetória geral do mercado. Neste slide de Previsão de Crescimento do Mercado, o gráfico de barras lista dados reais para provar que a sua intuição inicial sobre áreas de crescimento vale a pena explorar. (Slide 7)

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There are several strategies that can be employed to align a company with the overall trajectory of the market. First, conduct thorough market research to understand the current trends and future projections. This will help you identify growth areas worth exploring. Second, align your company's products or services with these trends and projections. This could involve innovating new products or modifying existing ones to meet the changing demands. Third, use marketing strategies to position your company as a leader in these growth areas. Finally, continuously monitor the market and adjust your strategies as needed.

The Market Growth Forecast slide aids in understanding the overall market trajectory by providing a visual representation of industry projections. These projections are a vital part of market research as they allow you to place your company within the context of the overall market trajectory. The bar chart on the slide enlists real-life data to validate your initial assumptions about potential growth areas. This can help in identifying new business opportunities and strategizing accordingly.

Real-life data plays a crucial role in validating growth areas in market research. It provides empirical evidence that supports or refutes assumptions about potential growth areas. By analyzing real-life data, businesses can identify trends, patterns, and insights that can validate their initial hunch about growth areas. This data-driven approach helps in making informed decisions, reducing risks, and increasing the chances of success in the market.

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Neste exemplo, as barras verticais representam o crescimento do mercado ao longo de períodos de tempo. E cada tonalidade de cor representa uma categoria de produto ou serviço dentro desse setor. Use esta ferramenta para mapear dados da indústria, setor por setor, para que você possa fazer sugestões inteligentes de produtos - e obter o apoio do restante da equipe para a sua ideia.

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Escala Likert

Pesquisas e questionários são uma maneira comum de coletar sentimentos dos clientes. Para organizar e plotar as respostas da pesquisa, use a Escala Likert. Para cada pergunta, as respostas coletivas dos clientes recebem uma pontuação. Quanto maior a pontuação, melhor o sentimento médio. (Slide 25)

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Além disso, quando você tem um tamanho de amostra grande o suficiente, divida as respostas da pesquisa para ver quantas pessoas responderam o quê. Por exemplo, ao responder se a rotação de imagem é útil para visualizar produtos de diferentes ângulos, mais da metade dos respondentes respondeu extremamente positivamente.

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